Direct Mail Marketing in Franklin MA..This Is How We Find New Listings

By
Managing Real Estate Broker with RE/MAX Executive Realty
http://actvra.in/GhB

just sold benjamin's landing in franklin ma

This is the postcard that will be mailed today to every condo owner at Benjamin's Landing in Franklin MA.  Lorraine Kuney was the buyer agent for two sales this month at Benjamin's Landing and we are looking for our third sale this month in that community. 

Every sale is finished with a mailing to that subdivision or to a minimum of 200 homes in the area of the listing.  We're looking for more listings and we want to let those homeowners know that we sell homes in their area.  We want to sell their home, too. 

They should call us, if they want to be our next sale.  Direct mail marketing works.  If there is another homeowner in that community who is thinking about selling, we will receive a call from them because of this mailing.  Direct mail marketing does a phenomenal job of "shaking the fruit from the tree!!"

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Topic:
Real Estate Sales and Marketing
Location:
Massachusetts Norfolk County Franklin Top Listing Real Estate Office Re/max Executive Realty
Groups:
The Art Of Marketing You
Real Estate Rookie
Marketing 101
RE/MAX Active Rain Bloggers
Active Rain Newbies
Tags:
direct mail marketing in franklin ma

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Rainmaker
1,930,691
Barbara Todaro
"New Franklin MA Homes"
RE/MAX Executive Realty

Hi Evelyn..... I hope so.... thanks....

August 13, 2012 04:44 PM
Rainer
75,445
Ciara Brennan
Mass Homes Realty

Hi Barbara,

 

Thanks for another great post!

I was just wondering what you use to put together the list of addresses that you are going to mail to.

 

Thanks,

Ciara

August 13, 2012 05:09 PM
Rainmaker
1,930,691
Barbara Todaro
"New Franklin MA Homes"
RE/MAX Executive Realty

Hi Ciara... my mailing list comes from public record in mls.....it's easy..... mail merge the names and addresses.....  my marketing dept. does it for me....

August 13, 2012 05:19 PM
Rainmaker
693,641
Lanre Folayan
Buy a home in Washington DC. Sell your DC Home Now
Keller Williams Capital Properties-Buy a home in Washington DC. Sell a home in Washington DC

New Home Marketing and Post card Neighborhood Farming. Barbara you are the Queen of both of them. Did this this year and found a former client. She decided not to sell her investment property since her tenant won't leave. Plus it is in DC-Long story. Anyway it works and I will start doing it more. Thanks for the remainder. Great post.

August 13, 2012 05:34 PM
Rainmaker
1,930,691
Barbara Todaro
"New Franklin MA Homes"
RE/MAX Executive Realty

Hi Lanre.....hope all is well.... keep marketing for those listings...... they'll come your way.....

August 13, 2012 05:41 PM
Rainmaker
596,906
Barbara Altieri
REALTOR - Fairfield County CT Real Estate
RealtyQuest, Fairfield and New Haven County CT Homes for Sale and Real Estate

Barbara -- I assume you are sending out cards when your listings sell as well. Do your cards ever collide with agents from the other side of the transaction who send cards?  -- or don't they actively send cards like you do.

August 13, 2012 05:42 PM
Rainmaker
1,930,691
Barbara Todaro
"New Franklin MA Homes"
RE/MAX Executive Realty

Barbara.....   there's room for everyone.....the problem is that no one else does this like clockwork....they are sporadic about it..... some only mail to high end areas....I mail to the good, the bad and the very ugly..... it all sells....and I do send them whether we have the listing side or the buying side....

August 13, 2012 05:53 PM
Ambassador
401,454
Virginia Hepp
Mesquite NV Homes and Neighborhoods - Search MLS
ERA - Mesquite NV Homes For Sale

I know that the top 2 agents in my area do just as you do - on a regular basis.  I do like the simplicity of your postcards - I have seen many that try to get so much info in that it is, well, too much info.

August 13, 2012 06:30 PM
Ambassador
981,001
Debbie Reynolds
Your Dedicated Clarksville TN Real Estate Agent
Prudential PenFed Realty, "The Real Debbie Reynolds" Your Clarksville Real Estate Professional, 931-920-6730

Barbara, With a successful track record like yours,  I am sure you have many sellers that can't wait to be the next in line for a sale by the Todaro Team.

August 13, 2012 06:36 PM
Rainmaker
1,033,426
Joan Whitebook
Consumer Focused Real Estate Services
BHG The Masiello Group

Very interesting.. I somehow was under the impression that if you are the buyer agent you can't claim to have "sold" the property.. Did I get something wrong here?  Thanks

 

August 13, 2012 08:25 PM
Ambassador
1,159,393
Tammie White
TW Realty Group, Franklin TN, South of Nashville
Benchmark Realty, LLC (615) 495-0752 or www.TWRealtyGroup.net

Barbara, thanks for the tips. I appreciate the email. That sounds like a fabulous plan.

August 13, 2012 08:31 PM
Rainmaker
305,145
Wandanna Melliphant
A Name Real Estate Investors Trust and Recommend
Royal Lepage Credit Valley Real Estate Brokerage

Hi Barbara,

Thanks for sharing this clever idea, great food for thought.

Seems like I need to dust off my post cards and get them out....

 

 

August 13, 2012 08:53 PM
Ambassador
1,550,626
Christine Donovan
Broker/Attorney 800-610-7253 DRE01267479 - Costa M
Donovan Blatt Realty

Barbara - You are the direct mail marketing queen of ActiveRain and do a great job of showing us how to do it properly.

August 13, 2012 10:56 PM
Ambassador
683,273
Charita Cadenhead
Serving Jefferson and Shelby Counties (Alabama)
Keller Williams Realty
Barbara without question, you are the reigning queen of direct mail marketing. All industries could take a cue from you.
August 14, 2012 01:13 AM
Rainmaker
1,342,325
Sally K. & David L. Hanson
WI Realtors - Luxury - Short Sale - CDPE, REDS
Keller Williams 414-525-0563

 Great minds think alike....posted my blog before reading this....ahhhh post cards...should not be a thing of the past ! Don't we know it !

August 14, 2012 03:56 AM
Rainmaker
1,930,691
Barbara Todaro
"New Franklin MA Homes"
RE/MAX Executive Realty

Sally....I just commented on your card..... great job.... similar message to mine.... they do save the cards....

August 14, 2012 03:59 AM
Rainmaker
1,884,234
Roy Kelley
Roy and Dolores Kelley Photographs
Retired Real Estate Broker, Maryland Blogger

Excellent marketing advice for real estate professionals.  

Have an outstanding week with your camera in hand.


August 14, 2012 05:37 AM
Rainmaker
973,701
Sharon Alters
Your Fleming Island Relocation Agents.
Coldwell Banker Vanguard Realty

Barbara, I want to be like you when I grow up! :) I would love to have implemented the sheer force of your marketing program. It is just so spot on and we are blessed to have you here in the Rain to give us great examples like this.

Sharon

August 14, 2012 06:31 AM
Rainmaker
136,116
Jon Zolsky
your Daytona Condo Agent
FunCoast Realty 386-405-4408

Barbara - thank you for clarifying. I understand that it is difficult to predict the success of any marketing effort. No matter what you do, if people are not thinking about selling at this moment, they will not call.

You are absolutely right

August 14, 2012 05:05 PM
Rainmaker
1,930,691
Barbara Todaro
"New Franklin MA Homes"
RE/MAX Executive Realty

Hi Jon....everything we do for marketing is "hit or miss'.... it's all timing.... and we never know when it will be the right time!! what a job we have!!!!  so all we can do is to make sure we have as much covered as we are financially capable of providing...... the deeper the pockets, the more wide spread the marketing....and the better the results...right???

August 14, 2012 05:19 PM
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Rainmaker
1,930,691

Barbara Todaro

"New Franklin MA Homes"
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