Seller Nets $10,000 More Because of a Real Estate Video

By
Real Estate Agent with Steamboat Sotheby's International Realty

Seller Nets $10,000 More Because of a Real Estate Video.

Using video in real estate worksThis Steamboat home closed recently for $585,000.  The asking price was $590,000 and below are the details - true story. 

Now I can't definitively say my clients made more money because of a real estate video of their home, but I can make a good argument it helped get the sales price higher.

Real estate video

I'm a Realtor in Steamboat Springs. When I list properties, I'm a firm believer in having all the marketing completed before the home is listed in the MLS. This way when potential buyers are introduced to the home, they have everything they need to make decisions. This home in the Fish Creek area of Steamboat Springs was no exception. The pictures were ready and looking sharp. The custom web-page was ready with all the details. And the video was ready.  The home was listed on the MLS and 1750 Fish Creek Falls road was FOR SALE.

Now Steamboat Springs, Colorado is a resort town in northwest Colorado. We are known because we have a great ski area and the town is a wonderful western town with a rich ranching heritage. There are roughly 11,000 full-time residences in Steamboat with tourism ranging from 1,000 to 10,000 on a given week. 

The Steamboat Springs MLS has about 2,000 active listings with about 40-70 sales per month. So a small MLS and roughly 50% of the sales are out-of-town or second home buyers. 

Thus, I can't stress enough the importance of using great pictures and video in real estate. Within a couple days, the home received about 4 showings and 2 offers. The first offer was well below asking price and was by a buyer sight-unseen. These buyers do not live in Steamboat Springs and could not get to town fast enough to take a look in person.  They only looked at the pictures and the real estate video I had made of the home. But we received another offer that same day. The first offer was willing to increase their offer up to the sales price of $585,000.

Now I'm going to speculate that had there not been a real estate video of this Steamboat home, the buyers of the home might not have felt comfortable enough to make an offer, let alone increase their offer, without stepping foot on the property. And the home might have sold for significantly less than asking price because there would have only been one offer. 

Not too many people are willing to buy real estate without seeing the property in person. But with real estate videos, you can bring the home to the buyers and they can tour the home 24/7. 

This home is SOLD. I'm SOLD on video. And my clients are firm believers in using video to sell real estate. 

Regards,

Charlie

 

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Topic:
Real Estate Technology & Tools
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EXPRESS WITH VIDEOS AT ACTIVERAIN
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using video to sell real estate
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Rainmaker
1,296,478
Andrew Mooers
Northern Maine Real Estate-Aroostook County Broker
MOOERS REALTY

It's what the buyers of real estate want, instant delivery using more than just the eyeball sense. Tickle their ears, help them transport to your local community, the listings with your sign speared in the lawn out front with real full motion video that works so well at the show and tell delivery.

August 24, 2012 06:18 AM
Rainmaker
274,865
Charlie Dresen
Steamboat Springs, CO e-Pro
Steamboat Sotheby's International Realty

Andrew - And the sign never made it in the lawn on this one. 

August 24, 2012 06:27 AM
Rainmaker
172,419
Francine Viola
Realtor, In Tune with your Real Estate Needs
Coldwell Banker Evergreen Olympic Realty

I need you to do a video about how you made this video!  It looks like you have a Hollywood film crew working for you.  I'd love for you to share what equipment you used - the video is superb!

August 24, 2012 08:39 AM
Rainmaker
274,865
Charlie Dresen
Steamboat Springs, CO e-Pro
Steamboat Sotheby's International Realty

Thanks Francine. It's a passion too. Send me an email and I'll let you know how I do it.  charlie@Steamboatsmyhome.com.  My wife is from Olympia. 

August 24, 2012 10:47 AM
Rainer
86,114
George Lawson - (951) 324-5053
Moreno Valley

I agree, Francine (#10) ... this is a great video! Many of the real estate videos I see are rushed while this one has a leisurely feel to it. And the transitions are flawless. A great testimony to video marketing, Charlie ... and your talent!

September 06, 2012 10:27 AM
Anonymous
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Rainmaker
274,865

Charlie Dresen

Steamboat Springs, CO e-Pro
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Additional Information

Charlie Dresen: Providing localized and professional information about real estate and Steamboat Springs, Colorado. Originally from Seattle, Washington, Charlie relocated to Steamboat with his wife Carol and their son, Finn. Charlie is a second generation realtor and is proud to be a member with the Prudential Team here in Steamboat Springs. After graduating from Whitman College in Walla Walla, Washington, Charlie worked in the high-tech industry in Seattle for several years before deciding to follow his father's lead and began his career in real estate. View all AR Posts By Charlie Dresen

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