Break The Chains That Bind You..Hire A Virtual Assistant...Make Money!

By
Managing Real Estate Broker with RE/MAX Executive Realty
http://actvra.in/Gqs

The market has improved tremendously compared to the past few years.We are beginning to recover, and now there are new issues that need to be resolved.Our main goal in real estate is to make the phone ring in order to create new transactions, closings and commission checks.

We can’t accomplish that without marketing.Our marketing must be online and offline.This takes time and money.We’ll have money, if we can close transactions.We’ll have transactions, if we spend the time, but that time is also needed to market.Without marketing, the phone will never ring.I think this is called being “between a stone and a hard place.”

I have a business partner who does all of the work, and I do all of the marketing.I’m her marketing assistant.I’m the one who does the online and offline marketing for her and her inventory.I prepare the brochures, the postcards and I do all of the online marketing.I blog on four platforms, and I keep our MLS listings up to date. What I do is a full time job, and I get paid a referral fee on every transaction.

Without my assistance, Lorraine would not be able to spend all of her time in the field listing and selling homes.She would have no time for appointments, and the number of listings and transactions would be a fraction of what she’s currently doing.

Agents should make a decision and commit to exerting all of their energy to working new business.The business is here, and you must continue to make the phone ring in order to close new deals.The phone won’t ring without consistent marketing.Hire someone to assist you with this task and capture the business while it’s here.

This may be a temporary situation, and you may find yourself with plenty of idle time to learn SEO, online and offline marketing.Prepare for that now by closing transactions that will carry you through another storm.  You know this won't be the last one.

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Topic:
Real Estate Sales and Marketing
Location:
Massachusetts Norfolk County Franklin Top Listing Real Estate Office Re/max Executive Realty
Groups:
Real Estate Rookie
Marketing 101
POSITIVE ATTITUDE for the Weary Soul
Most Active ActiveRain Blogging Agents
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Show All Comments
Rainmaker
1,931,362
Barbara Todaro
"New Franklin MA Homes"
RE/MAX Executive Realty

Richie....I always liked those tools....shovels and wheelbarrels...

Jeffrey....a program can be designed....

SCHUYLKILL... thank you.... I couldn't find your first name....sorry if I only addressed you with your last name!!

Jacob.... I agree....

Lela....how are you.... I've heard great things about tammy emineth....she's an activerainer....

David... I'm worn out!!!!  you deserve fresh blood.

 

 

August 16, 2012 07:32 AM
Rainmaker
540,827
Diane Daley
Caron's Gateway Real Estate

Definately make more dollars when we are out of the officethen behind a desk waiting for the phone to ring...

 

August 16, 2012 07:47 AM
Rainmaker
1,931,362
Barbara Todaro
"New Franklin MA Homes"
RE/MAX Executive Realty

Hi Diane.... money is made out in the field not behind a desk.... you're right...

August 16, 2012 07:49 AM
Ambassador
983,408
Debbie Reynolds
Your Dedicated Clarksville TN Real Estate Agent
Prudential PenFed Realty, "The Real Debbie Reynolds" Your Clarksville Real Estate Professional, 931-920-6730

Barbara, We can't be all things and specialization helps us hone our skills. It seems like you have found the perfect formula and its working.

August 16, 2012 07:52 AM
Rainmaker
177,110
Erv Fleishman
Luxury Prop Specialist Realty Associates
Realty Associates

So when the thousand calls come in selling SEO services you laugh and move on. 

Great combination.

How do you decide your email list sources?

August 16, 2012 07:56 AM
Rainmaker
1,931,362
Barbara Todaro
"New Franklin MA Homes"
RE/MAX Executive Realty

Debbie..... Lorraine Kuney and I have the perfect formula, but that same formula is available to everyone in the form of hiring your own virtual assistant.....

Erv.... I get very few of those calls..... I never market via email... there's enough spam out there...I don't want my marketing to go into that category... I use direct mail....

August 16, 2012 07:59 AM
Rainmaker
1,565,040
Debbie Gartner
The Flooring Girl - Westchester hardwood flooring
Floor Coverings International Westchester NY & Stamford CT

You are so right, Barbara.  I have a full time person helping me and I could never do it without her.  I have had another part-time person (10 hrs a week...she has another job) and I just hired someone to help us for another 20 hrs/week.  We are gradually getting to where we need to go.

August 16, 2012 08:02 AM
Rainmaker
1,931,362
Barbara Todaro
"New Franklin MA Homes"
RE/MAX Executive Realty

Debbie..... I don't know how you could possibly be consistent with marketing and keeping business going without help with marketing..... you may need more than one full time marketing assistant at some point.... you'll be soaring....

August 16, 2012 08:05 AM
Ambassador
407,830
Tammy Emineth
Content Marketer, SEO Teacher, Website Fixer
Personal SEO - Website SEO and Real Estate Marketing

Barbara, thanks for the compliments. While I don't consider myself a virtual assistant nor advertise as such, I do perform a lot of the duties that a VA would accomplish. My husband calls us a business solutions provider; we figure out what exactly you need and how we can help you accomplish that. Seems to work really well because sometimes all someone needs is the hands on training while others need the whole shabang. Thanks again Barbara! :) Have a beautiful day!

August 16, 2012 08:16 AM
Rainmaker
1,931,362
Barbara Todaro
"New Franklin MA Homes"
RE/MAX Executive Realty

Tammy..... that's probably what most people need.... hope you get some calls from this.....

August 16, 2012 08:19 AM
Rainmaker
409,271
Joanna Cohlan
Designing, Decorating & Staging Westchester Homes
Fresh Eyes For Your Home

Barbara, you are so lucky to have a great partner, be a wonderful team and have the marketing right in place with you at the helm.  The proof is in the pudding.

August 16, 2012 08:20 AM
Rainmaker
1,931,362
Barbara Todaro
"New Franklin MA Homes"
RE/MAX Executive Realty

Joanna.... we have the same work ethic and that's the most important factor..... we're both like machines when it comes to working.... that may be distasteful to some, but it's part of our dna.... it works well for us....thanks, joanna.

August 16, 2012 08:22 AM
Rainmaker
238,346
Peggy Hughes
SF NYC LA
PHA/Peggy Hughes Associates - Professional Moving Organizer

Barbara... I think you should collect all your Marketing blog posts and publish them as a "how to" book.  You are awesome.

August 16, 2012 10:06 AM
Rainmaker
1,931,362
Barbara Todaro
"New Franklin MA Homes"
RE/MAX Executive Realty

Hi Peggy....no one would read it.... I'm happy I get comments on ActiveRain!!

August 16, 2012 10:10 AM
Ambassador
754,162
Brenda Mullen
Your San Antonio TX Real Estate Agent!!
RE/MAX Access

Suggested...now if I could just figure out what to use a VA for, and how much they are...I am quite sure they could leverage my business...

August 16, 2012 02:56 PM
Rainmaker
1,931,362
Barbara Todaro
"New Franklin MA Homes"
RE/MAX Executive Realty

Brenda....why don't you call a few.....tell them what you do every day....ask them what they can do for you and for how much....then you can make some decisions.....

August 16, 2012 03:11 PM
Rainmaker
337,523
Karen Feltman
Relocation Specialist
Cedar Rapids/Iowa City, IA Skogman Realty
I hired a full time assistantb to start doing a lot of the print marketing for me. It was time consuming for me and not the best use of my time. Eventually I want to get her blogging as well...baby steps.
August 16, 2012 07:16 PM
Rainmaker
1,931,362
Barbara Todaro
"New Franklin MA Homes"
RE/MAX Executive Realty

Hi Karen..... I knew you'd do it right....no one can do it all....

August 16, 2012 09:57 PM
Ambassador
736,599
Jerry Newman
Texas REALTOR, San Antonio Military Relocation
Green Home Realty, 210-789-4216,www.Selling-SanAntonioHomes.com

As Always, Barbara. Some excellent advice for all of us to follow. With all those new goals that I have set for myself for "Going For the Gold", I know that I will have to hire an assistant soon. Leveraging our time is very important for Growing our Business.

August 17, 2012 07:36 AM
Rainmaker
1,931,362
Barbara Todaro
"New Franklin MA Homes"
RE/MAX Executive Realty

Jerry....yes, it's very important....

August 17, 2012 07:57 AM
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Rainmaker
1,931,362

Barbara Todaro

"New Franklin MA Homes"
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