Even in An Active Real Estate Market There Are Homes That Don't Sell

By
Real Estate Agent with Coldwell Banker Residential Brokerage CalBRE #01165532
http://actvra.in/Gwc

Even In An Active Real Estate Market There Are Properties That Don’t Sell


Even In An Active Real Estate Market There Are Properties That Don't Sell --- Call Me To Let Me Assist You In Changing That...


Many areas in the country are experiencing a very active real estate market.  We are seeing multiple offers and homes selling over the list price in many cases.    Please note:  this is not 2005-2006-2007(insert the year of your choice) but there are a lot of buyers “out there” and inventory is low.


Even in an active real estate market, there are properties that don’t sell.   How do you change that if your home is one of those in the active/available to sell category but you have yet to receive an offer you can accept?

Let’s step back for a second -- in fact let’s step back to the street in front of your house.  What do you see?   Is your home as fresh and welcoming as the first day it went on the market for sale?   Inside, are you keeping your home show-ready at all times?   Yes, having your home on the market for sale is not a fun activity but being ready is an important component to the home selling process.

When you would like advice to properly prepare the marketing of your home for sale, I am ready to assist you --- let’s establish a winning strategy from the beginning...it really is the best plan.   Afterall, you really want to move - right?   If you are in the Pasadena, San Gabriel Valley or the Northeast Foothill communities within the city of Los Angeles, call/text me at 818.516.4393 cell or email michaeljacobs@coldwellbanker.com.

Have a great weekend!

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Rainmaker
739,329
Ron Marshall
Marshall Enterprises - Saint Michael, MN
Birdhouse Builder Extraordinaire

Good suggestions, Michael.  I don't think some people understand that it has to show like a model at the drop of a hat. 

Sometimes, Chief Cook takes them to other listings where the homes are immaculate and staged!

 

 

Aug 18, 2012 11:31 AM #6
Rainmaker
571,564
Hella Mitschke Rothwell
(808) 226-1095 or (831) 626-4000
Hawaii & California Real Estate Broker

Michael: "Have a winning strategy from the beginning" that is the answer. It's amazing how fast a home for sale gets STALE. I've started to turn down listings because they are not saleable.

Aug 18, 2012 11:47 AM #7
Rainmaker
352,428
Debbie Cook
Long & Foster Real Estate, Inc - Silver Spring, MD
Silver Spring and Takoma Park Maryland Real Estate

I love this post - people think that if the market is getting so great now that we are returning to the year 2005. It may be a great ative market - but the high prices have not returned with the active market.  
It is still a buyer's market, therefore the house has to show exceptionally well! and priced for 2012 (not for 2005)

Aug 18, 2012 12:39 PM #8
Ambassador
850,538
Suzanne McLaughlin
Sabinske & Associates, Inc. (Albertville, St. Michael) - Saint Michael, MN
Sabinske & Associates, Realtor

I know that people think all we do is stick a sign in the ground and put an ad in the paper, but Michael Jacobs knows HOW TO SELL PROPERLY PRICED PROPERTY! 

Great information, and a wonderful call to action, Michael!

Aug 18, 2012 12:48 PM #9
Rainmaker
1,465,492
Roger D. Mucci
Shaken...with a Twist 216.633.2092 - Euclid, OH
Lets shake things up at your home today!

So it's just as important to KEEP it looking market ready as the day it went on sale............makes sense sir.  It's more than just a one time deal.  It's constant and daily until the day you move out.

Aug 18, 2012 01:59 PM #10
Rainmaker
1,074,136
Endre Barath, Jr.
Berkshire Hathaway HomeServices - Beverly Hills, CA
Realtor - Los Angeles Home Sales 310.486.1002

Michael what a great post and valid points, BTW I love the picture for Illustration Purposes, you should have used a few more like that:))

Aug 18, 2012 02:04 PM #11
Rainmaker
1,027,847
Michael Jacobs
Coldwell Banker Residential Brokerage - Pasadena, CA
PasadenaCA Real Estate Representation 818.516.4393

Ron -- it isn't easy but it is necessary to make sure when your home is on the market for sale --- you stand out among the competition.

Hella -- I believe that when a home hits the market for sale you are going to capture the most savvy of buyers -- they may have just lost a home(or more) in a bidding war or weren't properly prepared -- it's cliche but true --- there's only one opportunity to make a first impression -- get everything right from the beginning.

Debbie -- every market is different and even if it is a strong buyer or seller market the basics should remain the same --- pricing it correctly is just so important.  Buyers will ask how long a property has been on the market -- if the days on market seem to high to them -- regardless if it is or not --- they will start to discount the home in their mind and when pen hits paper ---- it probably won't be pretty.

Suzanne -- as we know it is so much more than just sticking the sign in the ground, putting the home in the MLS and slapping on a lockbox.  Pricing is obviously an important part of the marketing piece but when used in conjunction with other pieces of the pie can net higher proceeds(read profits) for the seller.  Thanks for your kind words.

Roger -- I've heard on some of the real estate "reality" shows how to make the home show nicely for the open house --- unless that is going to be your only showing -- that entire concept is ludicrous.  In the summer months -- the air conditioning must be on -- window coverings open -- music playing -- does it cost more -- YES but longer days on the market by not doing that will more than likely bring the sellers lower or worse yet NO offers.  

Aug 18, 2012 02:11 PM #12
Rainmaker
1,027,847
Michael Jacobs
Coldwell Banker Residential Brokerage - Pasadena, CA
PasadenaCA Real Estate Representation 818.516.4393

Endre -- there's absolutely nothing not to love about a SOLD sign!

Aug 18, 2012 02:12 PM #13
Ambassador
1,187,482
Dick Greenberg
New Paradigm Partners LLC - Fort Collins, CO
Northern Colorado Residential Real Estate

Hi Michael - Properly prepared, priced correctly, effectively marketed. And a competent agent such as yourself is the best source of advice for how to ensure all three critical conditions are met.

Aug 18, 2012 02:24 PM #14
Rainmaker
2,000,269
Roy Kelley
Realty Group Referrals - Gaithersburg, MD
Roy and Dolores Kelley Photographs

Very good information for prospective home sellers.


Enjoy the days of summer with your camera in hand.



Aug 18, 2012 02:33 PM #15
Rainmaker
1,027,847
Michael Jacobs
Coldwell Banker Residential Brokerage - Pasadena, CA
PasadenaCA Real Estate Representation 818.516.4393

Hi Dick -- wow -- that's very nice -- thank you very much.

Roy -- I am trying to live by those words even in our unusually humid weather these past few days.    

Aug 18, 2012 02:53 PM #16
Rainmaker
1,465,492
Roger D. Mucci
Shaken...with a Twist 216.633.2092 - Euclid, OH
Lets shake things up at your home today!

You won't get an arguement from me Michael, I'm in complete agreement with you.  It's not a one time shot!

Aug 18, 2012 02:59 PM #17
Rainmaker
1,027,847
Michael Jacobs
Coldwell Banker Residential Brokerage - Pasadena, CA
PasadenaCA Real Estate Representation 818.516.4393

Roger -- we're definitely on the same page.

Aug 18, 2012 04:02 PM #18
Rainmaker
656,464
Laura Allen, Lake Tahoe - Truckee Real Estate for Sale www.TahoeLauraLuxuryHomes.com
Coldwell Banker, Tahoe City, CA (530) 414-1260 - Tahoe City, CA
Tahoe Real Estate Agent Helping Buyers and Sellers

Michael - Congratulations on your recent sale!  Success with you is not a shot in the dark it's about hard work, and knowing how to get a property sold.  Any seller looking for results in the Pasadena, CA, San Gabriel Valley needs to give you a call.  Well done!

Aug 18, 2012 07:17 PM #19
Rainmaker
594,942
Sharon Lee
Sharon Lee's Virtual Assistance - Hurt, VA

Michael-Great info for sellers and people that know that their house will be sold one day in the future as things change. Congrats on that home that was SOLD. Music to a realtor and sellers ears.

Aug 19, 2012 05:33 AM #20
Rainmaker
1,027,847
Michael Jacobs
Coldwell Banker Residential Brokerage - Pasadena, CA
PasadenaCA Real Estate Representation 818.516.4393

Laura -- thanks very much for your kind words.

Sharon -- it's important that sellers know that being ready to sell everyday is critical - you never know when a potential buyer may be the next owner.  Be prepared.

Aug 19, 2012 10:38 AM #21
Rainmaker
534,171
Morgan Evans
Douglas Elliman Real Estate - Manhattan, NY
LICENSED REAL ESTATE SALESPERSON

The emotional toll of having your home for sale is a lot to take in, I agree that having a fresh perspective can be exactly what it takes to get a home finally sold.

Aug 19, 2012 10:17 PM #22
Rainmaker
1,027,847
Michael Jacobs
Coldwell Banker Residential Brokerage - Pasadena, CA
PasadenaCA Real Estate Representation 818.516.4393

Morgan -- setting expectatons with the homeowner upfront is very important -- my goal is to making the process as streamlined as possible.  

Aug 20, 2012 04:46 AM #23
Rainmaker
712,037
Sharon Parisi
Keller Williams Dallas Premier Realty - Dallas, TX
Dallas Homes

Michael, I like your friendly and to the point approach with sellers!

Aug 20, 2012 11:27 PM #24
Rainmaker
1,027,847
Michael Jacobs
Coldwell Banker Residential Brokerage - Pasadena, CA
PasadenaCA Real Estate Representation 818.516.4393

Sharon -- thanks, I appreciate that.  

Aug 21, 2012 12:11 AM #25
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Rainmaker
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Michael Jacobs

PasadenaCA Real Estate Representation 818.516.4393
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