Pay Attention to What's Above the Fold

By
Real Estate Agent with Coldwell Banker Vanguard Realty

Pay Attention to What's Above the Fold


Pay attention to what's above the foldIf you want to maximize your internet marketing presence, you want to show up on Google 'above the fold' a term originating from print media meaning what you see above the fold in the newspaper.

Those were the top headlines in the heyday of newspapers. Today you want to be above the fold on Google, Yahoo, Bing, your email or your blog.

If you want some indication of the importance of 'above the fold', check out the fact that WordPress has a plug-in called Lazyload - it only loads photos that are 'above the fold' and loads the rest only if the reader scrolls down. If every reader were scrolling down, then there would have been no need to create Lazyload.

Just check out the stats on Google for the likelihood of someone to click on a link - it goes from 56.56% in #1 to 3.27% at the bottom of above the fold. The % drops to .36% just below the fold and actually rises to 2.55% at the bottom of page 1.

So if you're writing a blog post, posting photos or just trying to gain coveted Google juice, pay attention to what's above the fold.

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About the Author: Sharon Alters works with her husband, Frank. They are in the top 5% real estate agents for production in the Jacksonville Florida area, specializing in Military and Corporate Relocation in the Fleming Island, Orange Park, St. Johns, St. Augustine and Beaches areas. Their local knowledge can help Relocating Buyers find the perfect lifestyle, whether it is a Castle on the Ocean, or a Cottage in the Country. 

Call/text 904-673-2308 or sharon@teamalters.com

More information about houses for sale and area news/events

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           Jacksonville * Fleming Island * Orange Park * St. Johns * St. Augustine * Ponte Vedra

If Original Photography, All Rights Reserved. 

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Comments 33 New Comment

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Ambassador
1,063,037
Joni Staples
Your Huntsville / Lake Livingston Area REALTOR®
Berkshire Hathaway Home Services - Anderson Properties

Guilty! I rarely scroll down EXCEPT when searching Google Images.

August 21, 2012 07:39 AM
Rainmaker
434,088
Kathy Stoltman
Ventura County Real Estate Consultant 805-746-1793
Rockwood Realty

Thanks I am making a concerted effort to keep interesting pictures and links above the fold.

August 21, 2012 12:07 PM
Rainer
86,114
George Lawson - (951) 324-5053
Moreno Valley

I love #17's response ... Location, Location, Location! Of course, we know that works in physical real estate, so why wouldn't it in virtual real estate? Seriously, in our instant, microwave culture our attention span probably isn't long enough anymore to "suffer" scrolling through pages of content.

August 21, 2012 02:02 PM
Rainmaker
971,016
Sharon Alters
Your Fleming Island Relocation Agents.
Coldwell Banker Vanguard Realty

Endre and Joy asked about being above the fold - you are above the fold and below every time you write a post. What people see when they first click on your blog is what is 'above the fold.' Make it engaging and they may stick around to see what's below.

How to rank on Google, Bing and Yahoo? Write posts here on Active Rain, that's how! Research keywords - especially long tail keywords, and write for those keywords. Take Bob Stewart's classes at ARU and he will teach you how.

Great questions!

Thanks everyone for your comments, making the rounds commenting back on your blogs :)

Sharon

August 25, 2012 08:51 PM
Anonymous #33
Anonymous
Sherry Swift

Frank & Sharon - Thanks for the reminder. I have been working more on that aspect of my business.  More blogging, video blogging is my next step...Baby steps will get me there but I'm thinking I need to start making bigger steps :)

Sherry

September 11, 2012 11:58 PM
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Sharon Alters

Your Fleming Island Relocation Agents.
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