Pay Attention to What's Above the Fold

By
Real Estate Agent with Coldwell Banker Vanguard Realty

Pay Attention to What's Above the Fold


Pay attention to what's above the foldIf you want to maximize your internet marketing presence, you want to show up on Google 'above the fold' a term originating from print media meaning what you see above the fold in the newspaper.

Those were the top headlines in the heyday of newspapers. Today you want to be above the fold on Google, Yahoo, Bing, your email or your blog.

If you want some indication of the importance of 'above the fold', check out the fact that WordPress has a plug-in called Lazyload - it only loads photos that are 'above the fold' and loads the rest only if the reader scrolls down. If every reader were scrolling down, then there would have been no need to create Lazyload.

Just check out the stats on Google for the likelihood of someone to click on a link - it goes from 56.56% in #1 to 3.27% at the bottom of above the fold. The % drops to .36% just below the fold and actually rises to 2.55% at the bottom of page 1.

So if you're writing a blog post, posting photos or just trying to gain coveted Google juice, pay attention to what's above the fold.

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About the Author: Sharon Alters works with her husband, Frank. They are in the top 5% real estate agents for production in the Jacksonville Florida area, specializing in Military and Corporate Relocation in the Fleming Island, Orange Park, St. Johns, St. Augustine and Beaches areas. Their local knowledge can help Relocating Buyers find the perfect lifestyle, whether it is a Castle on the Ocean, or a Cottage in the Country. 

Call/text 904-673-2308 or sharon@teamalters.com

More information about houses for sale and area news/events

Serving 

           Jacksonville * Fleming Island * Orange Park * St. Johns * St. Augustine * Ponte Vedra

If Original Photography, All Rights Reserved. 

Subscribe to my blog - Orange Park Realtor, Fleming Island   Realtor

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Show All Comments
Rainmaker
1,258,190
Gene Riemenschneider
Home Point Real Estate - Brentwood, CA
Turning Houses into Homes

I have started putting links in the top part of my blog for this reason.  Thanks for the post.

Aug 20, 2012 02:48 PM #14
Rainmaker
430,548
Adam Brett
The Adam and Eric Team - Fullerton, CA
The Adam and Eric Team, Setting the New Standard

It truly is a big deal for us! Thanks for posting this!

Aug 20, 2012 02:51 PM #15
Rainmaker
592,948
Joy Daniels
Joy Daniels Real Estate Group, Ltd. - Harrisburg, PA

I am with Endre - please share how to get above the fold.  :)  Thank you.

Aug 20, 2012 03:00 PM #16
Ambassador
1,464,629
Karen Kruschka
RE/MAX Real Estate Connections - Manassas, VA
- "My Experience Isn't Expensive - It's PRICELESS"

Sharon  Excellent information - location, loxation, location.  Congrats on the feature

Aug 20, 2012 04:43 PM #17
Rainmaker
313,710
Sandy Acevedo
951-290-8588 - Chino Hills, CA
RE/MAX Masters, Inland Empire Homes for Sale

Hi Frank and Sharon, great message and reminder to be where the action is; to be where the links and readership will grant you seo.

Aug 20, 2012 06:06 PM #18
Rainer
199,410
Beth Paterson
Reverse Mortgages SIDAC, NMLS #173899 - Saint Paul, MN
NMLS #342859

Thanks for sharing this tip!  I'm still trying to figure out "Plug-ins" but will be adding this one once I figure them out. :-)

Aug 20, 2012 07:05 PM #19
Rainmaker
973,908
Sharon Alters
Coldwell Banker Vanguard Realty - Fleming Island, FL
Your Fleming Island Relocation Agents.

Larry, yes,people see the top first and sometimes that's all they see!

Ron, that's interesting. What type of software are you using to track that?

Aug 20, 2012 08:42 PM #20
Rainmaker
973,908
Sharon Alters
Coldwell Banker Vanguard Realty - Fleming Island, FL
Your Fleming Island Relocation Agents.

Bob, we do have a lot of SEO speak, don't we? lol

Linda, good for you!

Aug 20, 2012 08:43 PM #21
Rainmaker
973,908
Sharon Alters
Coldwell Banker Vanguard Realty - Fleming Island, FL
Your Fleming Island Relocation Agents.

Michael, most agents hardly know what the initials SEO means. Amazing but true.

Evelyn, another great tip, thanks!

Aug 20, 2012 08:44 PM #22
Rainmaker
1,271,464
Carla Muss-Jacobs, Principal Broker/Owner
BuyersAgentPortland.com | (503) 810-7192 Portland Metro Exclusive Buyers Agent | 100% Buyer Representation ~ 100% o... - Portland, OR
Buyer Focused ~ Buyer Results

I love the concept of the "above the fold" -- I can't tell you how much wasted space I've seen on website in that area.  Great post about what that is and why it's important.

Aug 20, 2012 08:56 PM #23
Ambassador
1,201,404
Tammie White
Benchmark Realty, LLC (615) 495-0752 or www.TWRealtyGroup.net - Franklin, TN
Franklin TN, South of Nashville

That is definitely a goal--to be above the fold on every single neighborhood in Franklin TN.

Aug 20, 2012 09:25 PM #24
Rainmaker
310,135
Wandanna Melliphant
Royal Lepage Credit Valley Real Estate Brokerage - Mississauga, ON
A Name Real Estate Investors Trust and Recommend

Hi,

Thanks for sharing, this is an excellent blog!

Position really does matter with online placements, so for me this is always work in progress.

Have a fabulous week!

 

Aug 20, 2012 09:43 PM #25
Ambassador
1,555,844
Christine Donovan
Donovan Blatt Realty - Costa Mesa, CA
Broker/Attorney 800-610-7253 DRE01267479 - Costa M

Frank and Sharon - I know that I'm guilty of not looking below the fold so much of the time.

Aug 20, 2012 11:39 PM #26
Rainmaker
1,603,976
Debbie Gartner
Floor Coverings International Westchester NY & Stamford CT - White Plains, NY
The Flooring Girl - Westchester hardwood flooring

Frank & Sharon - Thx so much.  I just installed that plug in and we will see if it works.  I've definitely been having issues w/ page load time, so I'm glad you posted this.  I will test this in a few weeks to see if it has reduced my page load times.

Aug 21, 2012 02:48 AM #27
Rainmaker
892,763
Michael Setunsky
Michael's Commercial LLC - Woodbridge, VA
Your Commercial Real Estate Link to Northern VA

Frank and Sharon, this makes perfect sense. A headline to bring them in and good content above the fold. We can learn a lot from the newspaper industry. Thanks.

Aug 21, 2012 06:34 AM #28
Ambassador
1,091,531
Joni Staples
Berkshire Hathaway Home Services - Anderson Properties - Huntsville, TX
Your Huntsville / Lake Livingston Area REALTORĀ®

Guilty! I rarely scroll down EXCEPT when searching Google Images.

Aug 21, 2012 07:39 AM #29
Rainmaker
445,708
Kathy Stoltman
Rockwood Realty - Ventura, CA
Ventura County Real Estate Consultant 805-746-1793

Thanks I am making a concerted effort to keep interesting pictures and links above the fold.

Aug 21, 2012 12:07 PM #30
Rainer
86,518
George Lawson - (951) 324-5053
Moreno Valley, CA
Moreno Valley

I love #17's response ... Location, Location, Location! Of course, we know that works in physical real estate, so why wouldn't it in virtual real estate? Seriously, in our instant, microwave culture our attention span probably isn't long enough anymore to "suffer" scrolling through pages of content.

Aug 21, 2012 02:02 PM #31
Rainmaker
973,908
Sharon Alters
Coldwell Banker Vanguard Realty - Fleming Island, FL
Your Fleming Island Relocation Agents.

Endre and Joy asked about being above the fold - you are above the fold and below every time you write a post. What people see when they first click on your blog is what is 'above the fold.' Make it engaging and they may stick around to see what's below.

How to rank on Google, Bing and Yahoo? Write posts here on Active Rain, that's how! Research keywords - especially long tail keywords, and write for those keywords. Take Bob Stewart's classes at ARU and he will teach you how.

Great questions!

Thanks everyone for your comments, making the rounds commenting back on your blogs :)

Sharon

Aug 25, 2012 08:51 PM #32
Anonymous
Anonymous
Sherry Swift

Frank & Sharon - Thanks for the reminder. I have been working more on that aspect of my business.  More blogging, video blogging is my next step...Baby steps will get me there but I'm thinking I need to start making bigger steps :)

Sherry

Sep 11, 2012 11:58 PM #33
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Sharon Alters

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