Repackaging the obvious characteristics of homeowners is meaningless.

By
Real Estate Agent with Better Homes and Gardens Real Estate Metro Brokers

Repackaging the obvious characteristics of home owners in a less than meaningful way.There has been an uproar about the recent NAR commercial that cites some statistical advantages with reference to home ownership and happiness and well-being.

And while is easy to become self-righteous and indignant at the suggestion that there are benefits to home-ownership beyond dollars and cents, this may simply be a case of restating the obvious.

After all, people that purchase homes generally have adequate credit scores, a good job history, a savings history, and sufficient resources to meet their monthly obligations.

Also as a rule of thumb, it generally makes more financial sense to purchase a home if one plans on living in the same place for a longer period of time.

So it is OBVIOUS that homeowners typically have more stable living arrangements, and become more invested in the neighborhood and the communities in which they live.

It’s not BECAUSE they own a home that these things happen. It’s more of a case of the tail wagging the dog.

Because these positive life decisions are indeed more likely to include home ownership as part of their plans, it is obvious that home owners already enjoy these ancillary benefits.

Does that make any sense at all?

close

This entry hasn't been re-blogged:

Re-Blogged By Re-Blogged At
Spam prevention

Accessibility option: listen to a question and answer it!

To submit the form,
drag the clip to the circle on the side.

Type below the answer to what you hear. Numbers or words, lowercase:

Topic:
ActiveRain Community
Groups:
"Whacked"!!!
Diary of a Realtor
The Lounge at Active Rain
Realtors®
BananaTude
Tags:
nar commercial
home ownership

Comments 30 New Comment

Anonymous
Post a Comment
Spam prevention

Accessibility option: listen to a question and answer it!

To submit the form,
drag the woman to the circle on the side.

Type below the answer to what you hear. Numbers or words, lowercase:

Show All Comments
Ambassador
896,941
Andrea Swiedler
Realtor, Southern Litchfield County CT
Berkshire Hathaway HomeServices New England Properties

Richard, I know what you are trying to say. I just wanted to tell you, in case I hadn't made myself clear enough in my post (yeah, right, LOL), that it angered me to no end. And it still does.

But I get your point! I just don't like any of it.

August 21, 2012 03:50 PM
Rainmaker
1,732,598
William Feela
Realtor, Whispering Pines Realty 651-674-5999 No.
WHISPERING PINES REALTY

I saw this and it just sounded dumb.  There is a lot more to it than that and I think you hit it right on.

August 21, 2012 04:27 PM
Ambassador
979,161
Debbie Reynolds
Your Dedicated Clarksville TN Real Estate Agent
Prudential PenFed Realty, "The Real Debbie Reynolds" Your Clarksville Real Estate Professional, 931-920-6730

Richard, Ditto to the comments above. It bothered me too.

August 21, 2012 07:36 PM
Ambassador
2,342,163
Lenn Harley
Real Estate Broker - Virginia & Maryland
Lenn Harley, Homefinders.com, MD & VA Homes and Real Estate

Am I the only one who was not miffed by the NAR ad???  It surely appears so.

Must everything we say and do be in the context of denying the obvious??

Must we avoid the economic and social benefits of home ownership for fear of offending those who not have the same goals in life???  

By denying that many succeed when others do not does not mean that we must strive for equal outcomes, but must always, tirelessly, protect equal opportunity

To me, the NAR ad was identifying and speaking to the vast majority of home owners who work hard, plan, budget and drive to own their own homes.  One goal of advertising is to appeal to likely consumers of what you're advertising.  When the benefits of home ownership are the goal of the ad, why not use imagery of likely prospects?? 

If only folks would cease to characterize others by what they look like.

People make choices in life and while the barriers are higher for some doesn't mean that the ones who succeed must be denigrated - - - or ignored. 

 

August 22, 2012 05:41 AM
Rainmaker
891,496
Michael Setunsky
Your Commercial Real Estate Link to Northern VA
Michael's Commercial LLC

Richard, your point makes perfect sense. Unfortunately, the ad comes across in a negative manner against people who don't own homes. The ad is self serving in that only people who own homes will succeed in our society. NAR needs to pull the ad.

August 22, 2012 05:44 AM
Rainmaker
1,022,003
Lisa Von Domek
....Experience Isn't Expensive.... It's Priceless!
Lisa Von Domek & Associates LLC, Real Estate Broker/Associate with Real Living Real Estate Group www.LisaVon.com

Good morning Richard,

You are exactly on point - basic common sense dictates the reality of the ad and your comments.  But, as common sense seems to have left today's society....

August 22, 2012 05:54 AM
Ambassador
683,273
Charita Cadenhead
Serving Jefferson and Shelby Counties (Alabama)
Keller Williams Realty

I didn't see the ad and barely heard a NAR ad this morning in my car (which unfortunately I was too distracted to pay much attention to it).  That being said, it appears that the ad could have been thought out a little more so that it did not appear to be brandishing a class of people.

August 22, 2012 05:55 AM
Ambassador
1,319,372
Richard Iarossi
Crofton MD Real Estate, Annapolis MD Real Estate
Coldwell Banker Residential Brokerage

Richard,

At best, I thought the ad was demeaning to renters. When you're doing a 30 second ad, you can't always give it the proper context.

Rich

August 22, 2012 06:04 AM
Rainmaker
494,494
Chris and Dick Dovorany
Broker/Associate at Premiere Plus Realty
Homes for Sale in Naples, Bonita Springs and Estero, Florida

I agree with you that just because we live in the land of the brave, not everyone deserves to be a homeowner.  I want a Rolls Royce.  Will I ever have a Rolls Royce?  No.  I can not afford a Rolls.  If you can not afford a home there is a reason for that.  We can not have everything we want in life and we should not think we are entitled to everything.

August 22, 2012 06:56 AM
Ambassador
1,644,966
Richard Weisser
Richard Weisser Coweta Newnan Homes for Sale
Better Homes and Gardens Real Estate Metro Brokers

Kathryn...

Well said and correctly stated. THX.

Margaret...

Thank you for those kind words!

Susan...

I know that there are deeper implications and I understand the intention of the ad, but it didn't come across very well. THX.

Patty...

I am not easily affected by marketing but when I saw the ad I immediately thought that there was trouble brewing ahead. Thanks.

August 22, 2012 06:59 AM
Rainmaker
263,238
Jay Beckingham
Premier Nationwide Lending

i think that's a 2 way street.

many first time buyers are on the edge when they purchase, but because of their desire to own a home, and provide stability and a better quality of life for their family, they work harder at developing better habits, as they do not desire to regress

August 22, 2012 08:02 AM
Rainmaker
1,345,174
Andrew Mooers
Northern Maine Real Estate-Aroostook County Broker
MOOERS REALTY

Beans, the west was won on a can or two of beans.

August 22, 2012 08:23 AM
Rainmaker
233,579
David Grbich
Orange County Real Estate - 949-500-0484
Ventana Coastal Properties - www.FindCARealEstate.com

Always surprised when these types of ads make it through the review process and into the mainstream. Regards Dave

August 22, 2012 08:44 AM
Rainmaker
1,103,039
Myrl Jeffcoat
Greater Sacramento Real Estate Agent
GreatWest Realty

To me the main advantage of homeownership is the ability to create equity.  It is true, that many homeowners have had difficult times these past few years seeing that advantage in a realm of shrinking home values.  Still, when we look at the longterm ownership of homes, values have almost always tended to go up.  For example, I remember a home selling in Sacramento for $60,000 in 1982.  It rose in value to $120,000 in 1992.  It declined in value to $90,000 in 1995.  But, by 2005 had risen to $325,000.  That home today, is worth a mere $165,000.  Yet, that's more than $100,000 than paid for it.  And the homeowner has had a roof over their head, and tax benefits from ownership as well. 

For a community, neighborhoods seem to fare better when the percentage of homeowners to renters is higher.  Homes seem to be better cared for, and there is more community involvement, because of less transiency!

August 22, 2012 10:49 AM
Ambassador
1,644,966
Richard Weisser
Richard Weisser Coweta Newnan Homes for Sale
Better Homes and Gardens Real Estate Metro Brokers

Chris Ann...

Perhaps better versed in finances? Thanks so much.

Andrea...

It didn't make in angry, it just made me wonder where they were trying to go with this! THX.

Debbie...

It was a bit awkward, that's for sure.

Lenn...

I think that I pointed out that this was so obvious, that it did not bear repeating on an academic level. As far as a marketing device, I thought that it fell flat. Does that make sense? THX

August 22, 2012 12:18 PM
Rainmaker
313,510
Sandy Acevedo
RE/MAX Masters, Inland Empire Homes for Sale
951-290-8588

Hi Richard, well said. I'm with Lenn, I didn't think the ad was so bad because it stated the obvious. You could probably say that folks who own $30,000 + cars have the same characteristics... (maybe, I didn't research this ~ but you get it).

August 22, 2012 01:21 PM
Rainmaker
1,248,654
Carla Muss-Jacobs, Principal Broker/Owner
Buyer Focused ~ Buyer Results
BuyersAgentPortland.com | (503) 810-7192 Portland Metro Exclusive Buyers Agent | 100% Buyer Representation ~ 100% of the Time

I don't deny the benefits of home ownership, I bought my first home when I was 19.  What I object to is the tactless manner in which the 'obvious' is presented.  For the countless millions who are underwater, lost their home due to bonafide reasons (not the ATM mentality), need to short sale, who are now renters, will be renting, have to rent -- the advertising is very cold and callous, IMHO.  I little too let them eat cakey for my tastes.

August 22, 2012 01:40 PM
Rainmaker
965,333
Gary L. Waters, Broker Owner Waters Realty of Brevard, LLC
Personal Service, always.
Waters Realty of Brevard, LLC

Cause and effect... that is what this brings to mind. Do they own a home because they are more stable or are they more stable because they own a home? I know the answer as well as anyone else on here!

August 22, 2012 03:34 PM
Ambassador
1,227,260
Erica Ramus
MRE, Schuylkill County PA Real Estate
Erica Ramus - Ramus Realty Group - Pottsville, PA

What you say makes sense. I think the whole ad was poorly planned and scripted. 

August 22, 2012 04:20 PM
Rainmaker
773,376
Mike Cooper
Your Winchester, VA Real Estate Pro
Winchester Real Estate Sales, Cornerstone Business Group Inc

It seems like this is a lot like the heredity and environment argument.  I always said that it's both.  I can imagine that a homeowner who is upside down on his mortgage and is visibly stressed to the max is probably not building a healthy environment for kids.  I would imagine that what goes on in a house, whether an owner occupied or a rental, is what makes a healthy and happy home.

August 22, 2012 07:25 PM
Anonymous
Post a Comment
Spam prevention

Accessibility option: listen to a question and answer it!

To submit the form,
drag the pencil to the circle on the side.

Type below the answer to what you hear. Numbers or words, lowercase:

Show All Comments
Ambassador
1,644,966

Richard Weisser

Richard Weisser Coweta Newnan Homes for Sale
Ask me a question
*
*
*
Spam prevention

Accessibility option: listen to a question and answer it!

To submit the form,
drag the camera to the circle on the side.

Type below the answer to what you hear. Numbers or words, lowercase:

Additional Information