Are You Following Up

By
Real Estate Assistant with Happy Grasshopper

Is it ok to add someone to my automatic follow up campaign I just met?

The answer is yes and no.  Business relationships aren't built by collecting business cards at networking events and then immediately opting them in to your newsletter campaigns.  That being said, having an automated keep in touch program can be a good way to warm up contacts once you have properly introduced yourself.

Instead of just adding business cards to your shoebox,  try these steps for successfully following up when networking:

 

  1. When you first meet someone at a networking event, try actually meeting them.  Instead of trying to sell yourself and shove as many of your business cards into as many hands as possible, make it a point to get to know a few people well.  Find out about their business, where they are from, what other organizations they belong to, and what they are trying to get out of networking.

  2. Follow up with a phone call the next day.  Don't worry if they don't answer, you can leave them a message.  The call should follow this format.  "Hi, I just wanted to call and say how nice it was to meet you last night.  How did the event go for you?"  Again, don't use this phone call as an opportunity to pitch, just get to know them better.

  3. Send an email after the call.  This email should say, "I am glad we got to connect.  If you ever have any questions about _________ (the industry you are in.) Don't hesitate to ask.  Here are my contact details, please let me know if I can help with anything. **(Include a full email signature that has your contact details, picture, links to your social media profiles, and website.)

 

The one thing you should notice about all 3 steps that at no point did you have to sell or even talk about yourself.  I actually found this to be such a relief when I finally figured it out.  It is so much easier to approach people if you have a genuine desire to learn about who they are.

Once you have established a connection, you can feel comfortable continuing to keep in touch in a more automated way.  You've reached out to them and have now put the ball in their court.  If they want to reach back out, the regular communications sent by your automated system will provide the perfect opportunity.

Just as your initial contact with them didn't require any selling, your automated communications shouldn't either.  Just say hi, how are you, and reference something interesting that they will appreciate receiving and will put a smile on their face.  The email you send doesn't even have to reference your industry, it is actually preferable if it doesn't.

 

Want help putting a great automated
follow-up campaign in place?

Learn how at Happy Grasshopper

Posted by

 

Effortless E-Nurturing
Our professionals write and send timely, engaging, relationships building email messages to your database. You simply edit and approve them! No more forgetting to keep in touch or struggling with what to say.  Get Your First 30 Days for $5  - Get Started Today >>

 

 

close

Re-Bloggged 1 time:

Re-Blogged By Re-Blogged At
  1. Torgie Madison 08/22/2012 10:37 AM
Spam prevention

Accessibility option: listen to a question and answer it!

To submit the form,
drag the pencil to the circle on the side.

Type below the answer to what you hear. Numbers or words, lowercase:

Topic:
Real Estate Sales and Marketing
Groups:
The Art Of Marketing You
Marketing 101
Keller Williams 'Rainers
Rainmaking - Internet Marketing Strategies
Out Of The Box!
Tags:
email marketing service

Comments 8 New Comment

Anonymous
Post a Comment
Spam prevention

Accessibility option: listen to a question and answer it!

To submit the form,
drag the world to the circle on the side.

Type below the answer to what you hear. Numbers or words, lowercase:

Anonymous #4
Anonymous
Anonymous

Great Article!

August 22, 2012 04:55 PM
Rainmaker
85,112
2ShortSaleGuys
Selling GA, One yard at a time!
2ShortSaleGuys

I love it, nothing more than to go to a class or networking event and by the time I get home I have umteen emails from an email campaign.

It's all about the relationships, if you build relationships, the referrals will come!!!

Great Article Celeste!!!

 

 

August 22, 2012 06:15 PM
Rainer
2,901
Jeff Hoover
Exit Realty "The Tri-State Group"

Real good advice.  As a customer and now as a Realtor, never was really sold on the product but person offering the product. 

August 22, 2012 07:12 PM
Ambassador
1,063,500
Melissa Zavala
Broker, Escondido Real Estate, San Diego County
Broadpoint Properties
Okay, this is funny. I read the post and was thinking that Happy Grasshopper offers a program just like what you are describing; then I got to the bottom of the post and I saw that you are Happy Grasshopper. I've only heard good things about the program.
August 22, 2012 07:15 PM
Rainer
83,227
Amber Boyd
Novus Real Estate

This is a great post. It is very imortant when networking that they do not feel that you are just trying to sell them something. They want that personal reltionship with you. They want to get to know you before they just start doing buisiness with you or sending people your way before they know you are the best person they can refer to.

 

 

Love it!

August 22, 2012 09:40 PM
Anonymous
Post a Comment
Spam prevention

Accessibility option: listen to a question and answer it!

To submit the form,
drag the music-note to the circle on the side.

Type below the answer to what you hear. Numbers or words, lowercase:

Rainmaker
85,445

Celeste Grupman

Ask me a question
*
*
*
Spam prevention

Accessibility option: listen to a question and answer it!

To submit the form,
drag the scissors to the circle on the side.

Type below the answer to what you hear. Numbers or words, lowercase: