All Agents Are Not Created Equally....And Should Not Be Paid The Same

By
Managing Real Estate Broker with RE/MAX Executive Realty
http://actvra.in/GPF

Do you settle for what’s offered to you or do you negotiate a deal with your broker/owner that will help you to achieve your goals?  Each office has its own programs and commission split schedules, along with incentives for reaching various levels of production. 

If you’re a consistently productive agent, do you negotiate a package that will assist you in reaching your goals?  Do you settle for what’s offered or do you feel confident with your business to confront the broker/owner with “allowing him/her” the opportunity to participate in your business?

Do you really think every agent is on the same program?  Do you think top producers are limited to what others are receiving?  One doesn’t need to be a “top producer” to negotiate a deal.  One needs to be a stable, consistently productive real estate agent to justifiably address this topic with a broker/owner. 

Most do not, but they should.  Broker/owners should fall into place with an individual, uniquely created program for an agent who has potential to become a top producer.  Consistent production is the precursor to “top production” and the broker/owner has an interest in making that happen. 

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Topic:
Real Estate Sales and Marketing
Location:
Massachusetts Norfolk County Franklin Top Listing Real Estate Office Re/max Executive Realty
Groups:
Real Estate Rookie
BROKER'S BACK PORCH
POSITIVE ATTITUDE for the Weary Soul
Be The Best In Your Field
Active Rain Newbies
Tags:
commission schedules

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Rainmaker
1,824,328
Barbara Todaro
"New Franklin MA Homes"
RE/MAX Executive Realty

Laura....if they're not producing consistently, don't waste your money....they need to show you that they can produce consistently....not sporadically

 

Charles.... I have the same policy with my team....once you go, it's for good....if an agent's not producing, they need to go.... that's baggage that costs the broker/owner money....

August 26, 2012 02:26 AM
Rainer
332,125
Laura S. Baker
Realtor, (920) 728-4118, First Weber Group
First Weber Group

Barbara, you are a wealth of knowledge!  Thank you.  The end of my first year is coming up quickly (can you believe it?). 

August 26, 2012 04:58 AM
Rainmaker
1,824,328
Barbara Todaro
"New Franklin MA Homes"
RE/MAX Executive Realty

Laura..... and this is a great time to have your annual review with your broker/owner.... if he/she is adverse to that, start interviewing..... you hit your first roadblock....

August 26, 2012 05:00 AM
Rainer
76,012
Walter Sadowski
The Real Estate Resource
Cafe Realty

Barbara, excellent post. There is responsibility on ownership here as well. Running a successful organization, especially a real estate office takes leadership (not title) at the highest level and that involves communication. Ownership should consult and understand their sales team, and make them aware of their individual and collective talent/strength/skills, then compensate/situate them accordingly. Educating the sales team on the business itself and where and how it’s income is generated would probably go a long way here as well. The agent’s responsibility is to find a place that appreciates and understands them. Phil Faranda posted a great complementary read  http://actvra.in/GRN

August 26, 2012 11:13 AM
Rainmaker
1,824,328
Barbara Todaro
"New Franklin MA Homes"
RE/MAX Executive Realty

Hi Walter....I read and commented on Phil's post.... "the agent's responsibility is to find a place that appreciates and understands them".... and if they do, they'll make money

August 26, 2012 11:26 AM
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Rainmaker
1,824,328

Barbara Todaro

"New Franklin MA Homes"
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Additional Information

The Kuney-Todaro Team is the "#1 team in Franklin's #1 office." Our expertise is in marketing new construction and resale properties. New construction is our niche and we have sold 40 subdivisions in the area of Franklin MA.