ON BECOMING A LOCAL EXPERT: Reveal Little Known Places in Your Area...

By
Real Estate Agent with Douglas Elliman Real Estate

ON BECOMING A LOCAL EXPERT: Reveal Little Known Places in Your Area... 

I wrote a  post in July of 2011 about the effects of local blogging--"Niche Marketing" was what I was focused on. I made a point of the fact that to get the attention you want on your posts you need to make a colorful impact--You need to reveal the colors of the landscape in order to make an emotional impression on the mind of your readers. The posts below cover the details of making "color" work in your local posts:

WANT TO CAPTURE YOUR "NICHE" AUDIENCES ATTENTION?...Use Color In Your Local Reports!! 

PUTTING YOUR "LOCAL KNOWLEDGE" TO WORK FOR YOU: ...How To Make It Work And Why It Will Create More Business

If you want to become a local expert, you need to reveal things that you know about your market place....things that the average person can not find easily. It is the obscure, places and things about an area that are secrets or hidden that are most intriguing. In my community I have several spots that are absolutely breathtaking and mysterious as well.
 
BOARDWALK TO SHINNECOCK BAYOne of my favorites is the bay beach at the end of North Sea Road in North Sea. North Sea is the Northern point of the South Fork of Long Island and it is the quietest, least known spot in all of the Hamptons. It just happens to be very near the spot where the earliest settlers who came from Lynn Massachusetts came ashore in 1640, so there is a mystical quality to the whole environment there. This particular bay beach is on Great Peconic Bay and is one of just a few bay beaches in North Sea.
 
I discovered one evening as I sat in my car enjoying the sunset over the Great Peconic Bay, that there are very interesting light phenomenon that take place at the end of North Sea Road and in the sky over Robins Island. 
 
I had no idea that these light shows took place almost every evening right there in that spot. The phenomenon that I witnessed was a huge shaft of white light that seemed to come out of the clouds vertically and appeared to pierce the gun-metal blue water of the Great Peconic Bay. It was visible for approximately 20-30 seconds and as I watched in wonder, thinking I was witnessing the second coming or something like that, I noticed that not another soul paid any attention to it--
 
THE GREAT PECONIC BAYSo, I asked the man in the car next to mine: "Didn't you see that??" He looked up nonchalantly, and said "Oh that--that happens all the time here. Sometimes there are colors too--you should see those lights!" I asked if these were considered "Northern Lights" since I come from Michigan where you can see the Northern Lights (Northern Lights are a reflection of light off the ice caps of the North Pole and other Northern regions from what I understand) almost every night during some of the winter months. "No, he said and went back to his reading...I have since asked more informed locals and sure enough, this is a very famous spot for light phenomenon. People gather there for more than just a beautiful sunset.

You can become the local expert in your market place; don't let anyone tell you that you can't! It takes hard work and dedication though, and many hours of study; many hours of talking to the locals and many hours of polishing your writing skills so that the reader (potential buyers/sellers) takes notice.

Everywhere you look in your local market, you can see the things that make it a place someone wants to live! If they arePUMPKIN PICKING TIME IN WATER MILL--A VERY POPULAR EVENT not obvious--that is where you need to go to dig in and get the scoop:
 
*What is it about your market's events in relationship to your nearest neighbor?
 
*Have you found unpublished events that are rare in other market-places?
 
*Are there happenings that you have discovered that may appeal to the public, those who live outside of the area?
 
*Is there a metropolitan area near by?
 
*Are there bus trips to rare events in that city?
 
*Where are the parks and nature trails in your market place?
 
*Are they obvious to the public?
 
*Is there a special class or school that will draw people in if they only knew about it?
 
*How about a cooking class that you have taken and loved?
 
*Are there jewelry making classes given in your area?
 
*Are you in an area where there are a lot of pets?
 
*Are there walking trails and parks for those pets?
 
*Have you had an experience with wildlife or natural events such as a fabulous place for bird watching?
 
*Do you make sure you ask your sellers everything they know about their area?
 
*There could be a gold mine of ideas just waiting to be found!

 

 

The opportunity to attract new buyers and sellers awaits you; all you need to do is Pay Attention!  Make your statement as soon as you can; no other agent can claim expertise in your "Niche" like you will if you follow the suggestions above!

DO YOU HAVE ANY NEW IDEAS FOR LOCAL POSTS? HAVE YOU DISCOVERED THE OBSCURE THINGS TO DO IN YOUR MARKET PLACE???

If you have found the wonderful little known fun things to do in your area, please share them here!

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Re-Blogged 2 times:

Re-Blogged By Re-Blogged At
  1. Debbie Laity 09/02/2012 06:17 PM
  2. Keith Ritter 09/14/2012 10:42 AM
Topic:
Real Estate Best Practices
Location:
New York Suffolk County Southampton Southampton Village
Groups:
Real Estate Tomato Bloggers
The Lounge at Active Rain
Active Rain Newbies
Addicted to Active Rain
Local Expert
Tags:
parks
walking trails
local expert
pay attention
obscure happenings
polishing your writing skills
local color

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Show All Comments
Rainmaker
804,050
Paula McDonald
Chevaux Group, PLLC - The Woodlands, TX
CHEVAUX Group ~ The Woodlands, TX 936-203-0279

The nooks and crannies of our communities are often the best treasures that we have.  Great post.

September 13, 2012 07:20 PM #106
Ambassador
1,676,167
Margaret Rome, Baltimore Maryland
HomeRome Realty - Baltimore, MD
Sell Your Home With Margaret Rome

Wonderful information showing there is no shortage of blog topics and making yourself the expert in the area.

Congratulations on a well deserved feature.

Margaret

September 13, 2012 07:27 PM #107
Rainmaker
361,511
Paula Hathaway, REALTOR, Sr. LBA,
Douglas Elliman Real Estate - Southampton, NY
...Finding Your Place In The sun!

Margaret: You are so right! If you give yourself time to sit and muse about an area, you can come up with a multitude of ideas for local blogging!

September 13, 2012 07:43 PM #108
Rainmaker
361,511
Paula Hathaway, REALTOR, Sr. LBA,
Douglas Elliman Real Estate - Southampton, NY
...Finding Your Place In The sun!

Paula: ...And you said it so well: "The nooks and crannies" ARE the place sto focus on in blog posts--the other stuff gets covered all over the place and so that leaves us to do the wonderful work of uncovering it and blogging about it!!

September 13, 2012 07:45 PM #109
Ambassador
1,195,878
Tammie White
Benchmark Realty, LLC (615) 495-0752 or www.TWRealtyGroup.net - Franklin, TN
TW Realty Group, Franklin TN, South of Nashville

Paula, I moved to Franklin TN six years ago. Unlike agents in my area who have lived here forever, I had to be intentional about learning my area. I have worked hard to discover things that others here just take for granted. So yes, I am the local expert. I'm not interested in working a large geographic area. My goal is to know all things Franklin TN and then share them here.

September 13, 2012 07:58 PM #110
Rainmaker
1,050,562
Joan Whitebook
BHG The Masiello Group - Nashua, NH
Consumer Focused Real Estate Services

Paula ~ This is a post full of great ideas.  This post certainly demonstrates why you are the LOCAL EXPERT!

September 13, 2012 08:04 PM #111
Rainmaker
66,007
Tiffany Sniezek
RE/MAX The Woodlands & Spring, TX 713-594-9639 direct, - The Woodlands, TX
Tiffany Sniezek 713-594-9639 RE/MAX Woodlands TX

WOW! I was going to tell you I thought your post was great but by the 111, now 112 comments I think you might know a few of us think that! thank you for sharing and putting all these great tips together.  Localism Blogging is something I am trying to focus on right now and I appreciate your tips!

September 13, 2012 08:50 PM #112
Rainmaker
340,065
Catherine Ulrey
Keller Williams Realty Portland Premiere - Salem, OR
Equestrian and Acreage Property Specialist

Great tips.  I love the localism blogging.  I have had phone calls for people looking to join local horse clubs, because they read my posts.  I love being a resource for my niche!

September 13, 2012 09:29 PM #113
Rainer
82,627
Bruno Tarquinii
ReMax Realty Services - Silver Spring, MD
www.search4homes.us

Great post Andrea. Very wealthy of information on how to promote a local community.

September 13, 2012 11:53 PM #114
Rainmaker
361,511
Paula Hathaway, REALTOR, Sr. LBA,
Douglas Elliman Real Estate - Southampton, NY
...Finding Your Place In The sun!

Tammie: That is so accurate--the local expert is not necessarily the established agent who does not bother to learn about their surroundings. I have done the same thing here..and it is astounding how much there is to write about!

Joan: Thank you! I feel that if I can do it anybody can--it just depends upon your commitment and your general willingness to learn new things!

Tiffany: Good! ...blog away with all the new things youhave learned in your area...

September 14, 2012 02:29 AM #115
Rainmaker
361,511
Paula Hathaway, REALTOR, Sr. LBA,
Douglas Elliman Real Estate - Southampton, NY
...Finding Your Place In The sun!

Catherine: Good for you! That is the way it should work! I get people who contact me about North Sea all the time. I spen a lot of time there because I love it but more than that it is fascinating to write about it!

Bruno: Thnak you so much for taking the time to read it--please feel free to use the ideas here too!

September 14, 2012 02:31 AM #116
Rainmaker
1,880,768
Gita Bantwal
RE/MAX Centre Realtors - Warwick, PA
REALTOR,ABR,CRS,SRES,GRI - Bucks County & Philadel

Your blogs show that you are the local expert. Thanks for sharing the great tips.

September 14, 2012 03:23 AM #117
Rainmaker
191,039
John F Muscarella
RIVER FARM PROPERTIES, LLC - Plymouth, MA
Broker/Owner, Plymouth County / Cape Cod, MA

One of the best posts I have seen lately.  Such good advice and tips on being relevent and providing usefull posts in your market.

September 14, 2012 04:06 AM #118
Rainmaker
548,839
Gary Frimann
Eagle Ridge Realty / Signature Homes & Estates - Gilroy, CA
California Broker and REALTOR

Great advice, and something I try to incorporate into my blog.  I've been known to post about little known stuff around my community-- makes one look like the local expert, and the search engine results are fabulous.

September 14, 2012 07:13 AM #119
Rainmaker
361,511
Paula Hathaway, REALTOR, Sr. LBA,
Douglas Elliman Real Estate - Southampton, NY
...Finding Your Place In The sun!

Gita: Thank you, and I bet you are too!

John: Thanks and I hope you are able to incorporate some of these ideas in your posts as well...

Gary: Glad to hear that you have caught on to the importance of bloggling about an area, especailly one where you know the obscure, and fun things to do!

 

September 14, 2012 09:44 AM #120
Rainmaker
540,148
Ginger Harper
Coldwell Banker Sea Coast Advantage - Southport, NC
Your Southport~Oak Island Agent!

Hi Paula.

Your Blog is so inviting and informative.  You are giving folks a reason to want to come and see YOU.

I like that.

September 14, 2012 12:47 PM #121
Rainmaker
958,403
Adrian Willanger
206 909-7536 TheHomeFunnel.com - Seattle, WA
Profit from my two decades of experience

Paula, what wonderful ideas to blog about. I guess when you stop and taken in a particular area that you enjoy it's easy to find something unique and different you can share with your readers.

 

thanks!

September 14, 2012 04:35 PM #122
Rainmaker
361,511
Paula Hathaway, REALTOR, Sr. LBA,
Douglas Elliman Real Estate - Southampton, NY
...Finding Your Place In The sun!

Ginger: Thank you! I do get a lot of people who call me because of what they have read--sometimes they have seen the blog and have decided to start looking for houses here! So, it does work!

Adrian: Well, I have a stock pile of experinces that I have had out here in the hamptons since the 1970s and 80s...this stock pile serves me in so many ways I can't even guess how many ideas I get from those memories--then there are the more recent things I have discovered through talking to locals! I am in love wiith what I do; can you tell?

September 14, 2012 06:10 PM #123
Rainmaker
261,430
Wayne B. Pruner
Oregon First - Tigard, OR
Tigard Oregon Homes for Sale, Realtor, GRI

What a great story! You certainly are the local expert.

November 24, 2012 03:58 PM #124
Rainmaker
361,511
Paula Hathaway, REALTOR, Sr. LBA,
Douglas Elliman Real Estate - Southampton, NY
...Finding Your Place In The sun!

Tigard: Thanks so much--I try to make it interesting for the people who end up buying here--other wise their experience is just a carbon copy of everybody else's! I do have a roster of very happy clients and customers!

November 24, 2012 04:45 PM #125
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Rainmaker
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Paula Hathaway, REALTOR, Sr. LBA,

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