Managing Your Online Reputation

By
Services for Real Estate Pros with HouseHunt.com DRE# 01297932

Our reputation is on the line at all times in the real estate world. That’s even truer today with it being online in multiple platforms and being dissected in many formats. How we handle our business and conduct ourselves has always been scrutinized, but now it’s available to a wider audience with a simple click of a mouse. So it’s important to monitor our reputation and business and make sure both are displayed in the best light. Internet and blogging tools have made it easy for prospects and clients to voice their opinions, which could be aimed at us. A recent Webinar pointed out ways to ensure that our reputation doesn’t take a hit. Here are some bullet points to keep in mind:



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Topic:
Real Estate Best Practices
Groups:
Real Estate Rookie
Marketing 101
Blogs Happen...
Real Estate Technology
Addicted to Active Rain
Tags:
testimonials
social networking
social media
reviews
online reputation management
client relations
business strategy

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Rainmaker
583,774
David Popoff
Realtor & Property Manager, Fairfield County, Ct.
DMK Real Estate & Property Mgmt

Yup, it is all up in the cloud now, monitor it and keep that sun shining.

September 05, 2012 11:17 AM
Rainmaker
24,691
Tony Cappaert
Contactually

Thanks for the great advice, Jaime! I use Yelp reviews for everything and anything, ranging from auto repair shops to dry cleaners to restaurants. It's a great example of mutually advantageous social cooperation, or social capital.


The same applies to social media, which has seen a huge increase in popularity in the real estate realm. All of the Realtors® that I know actively use sites like Facebook to maintain relationships in order to earn more referrals. I've also seen an increase in property listings as well, and know that this is a great way to spread the word about new homes on the market.

September 05, 2012 12:08 PM
Ambassador
1,082,788
Bryan Robertson
Broker, Author, Speaker
Catarra Real Estate, Inc

Excellent tips, especially the first one.  Not only do you find where you are, but you also find out where you aren't.  One thing I did was build a list of sites I was on that needed updating as well as a list of sites I should be on but wasn't.  Then I started updating them all.

September 05, 2012 04:44 PM
Ambassador
984,956
Debbie Reynolds
Your Dedicated Clarksville TN Real Estate Agent
Prudential PenFed Realty, "The Real Debbie Reynolds" Your Clarksville Real Estate Professional, 931-920-6730

Jaime, This is really good information.  I think this got missed by a lot of folks.

September 05, 2012 05:26 PM
Anonymous #5
Anonymous
Jaime Westman

Debbie, Thanks. Help spread the word! And Bryan, Tony and David, thanks for the kind words and the additional information. Anything we can do to help each other out is good for our business and the industry as a whole. It can be tough keeping up with all of the new techniques and ways to get our message out, but it can be exciting as well. Thanks for reading, and good luck moving forward!

September 06, 2012 08:23 AM
Rainer
171,499
Judd Reynolds
Savannah, GA
Exit Team Realty
Good tips to follow! Time to do some more checking and updating.
September 07, 2012 09:22 PM
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Rainmaker
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Jaime Westman

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