Trulia Photo and Marketing Tips Hard to Believe

By
Real Estate Agent with RE/MAX Distinctive / LIC in VA

 Sometimes I have to wonder if these surveys really took place, and if they did, where did they take place. The reality with buyers I've worked, and am currently working with don't match Trulia's survey results of homebuyers.

 If you're read the current Trulia Newsletter article about " The 4 Biggest Photo Listing Mistakes", I think you'll be surprised at their survey results.

 They claim the following items make a home most attractive to buyers: 70% said bathrooms, 63% said closets, and 56% said gourmet kitchen.

 I can't think of a single buyer that I've worked with that ever said a bathroom and/or a closet was more important to them than a decent kitchen. Occasionally I will take a photo of a large luxury master bath, and even a walk in closet now and then, but usually most are too small to get a decent photo.

 Also, I never had any trouble selling a listing that didn't include pics of bathrooms or closets. I believe the consensus on AR blog posts indicated that most agents don't take pictures of bathrooms. I can see a large walk in closet with custom shelving, etc, but a basic walk in closet?

 Are there actually buyers out there that would say: This house looks perfect, great commuting distance, great school district for kids, I can walk to metro, backs to parks, love the floor plan, but I don't want to see it because the agent didn't put any pics of the bathroom or closets in the MLS?

http://pro.truliablog.com/grow-business/4-listing-photo-turn-offs-for-buyers/?ecampaign=anews&eurl=pro.truliablog.com%2Fgrow-business%2F4-listing-photo-turn-offs-for-buyers

bath

 

Jeff Pearl / REALTOR / Lic in VA

RE/MAX Distinctive / Reston VA

703-727-4876

Homes / Land / Farms / Historic

www.myhomesdb.com/jeffpearl

Equal Housing Opportunity Provider

 

 

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  1. Lenn Harley 09/12/2012 05:00 AM
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Topic:
Real Estate Sales and Marketing
Location:
Virginia
Tags:
marketing photos
first time homebuyers va
buying homes lovettsville va
buying homes leesburg va

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Rainmaker
287,177
Pippa Mac
The Woodlands TX Real Estate
Chevaux Group Realtor, The Woodlands and Spring

Jeff, Funny obeservation!   It is very rare that I have even seen a good picture of a bathroom, even in million dollar homes.  They are usually too small to get a good angle.  pippa

September 12, 2012 07:29 AM
Rainmaker
12,158
Shelley Gillman
Water Pointe Realty Group

While Trulia may be a good marketing tool for agents, I don't think it's a good tool for providing the most valuable information to buyers, sellers or renters.  I agree with not taking a plain jane bath or closet and putting a photo on the mls.  Especially when all you might get is a shot of the toilet. 

September 12, 2012 07:48 AM
Rainmaker
44,943
Mark McHugh
Realtor Rhode Island 401-641-3842
Clearmark Real Estate llc

Hey Jeff, I agree, no validity in that survey. My buyer clients won't even look at a property if there is only one photo.

September 12, 2012 07:55 AM
Rainmaker
192,181
Brian Kuhns
Fort Wayne Real Estate by Brian Kuhns
Coldwell Banker Roth Wehrly Graber

I agree that the survey seemed a little strange. Maybe they surveyed the same focus groups that they used for Family Feud episodes. Talk about some strange survey results!

September 12, 2012 08:01 AM
Ambassador
1,159,680
Tammie White
TW Realty Group, Franklin TN, South of Nashville
Benchmark Realty, LLC (615) 495-0752 or www.TWRealtyGroup.net

Jeff, I haven't ever had a buyer not view a listing for lack of bathroom or closet photos but I have had a buyer dismiss a home because of small closets. I am working with a couple right now. The wife needs large master closets. She has passed on some homes because the closets were too small.

September 12, 2012 08:15 AM
Rainmaker
545,869
Gary Frimann
California Broker and REALTOR
Eagle Ridge Realty / Signature Homes & Estates

I read the survey, and to me it looked like the numbers were very skewed.  I think Trulia just wants quality pictures, so it is in their self interest.

September 12, 2012 08:39 AM
Rainmaker
937,894
Adrian Willanger
Profit from my two decades of experience
206 909-7536 TheHomeFunnel.com

Jeff, I total agree, I haven't seen the survey but I don't get the closet thing. I think online buyers are placing much more importance on other parts of the house. 

September 12, 2012 10:23 AM
Rainmaker
247,167
Bruce Kunz
REALTORĀ®, Howell NJ Homes for Sale
Bruce Kunz @ Veltri & Associates, 866-483-5874 x464

Agreed, Jeff. Not a lot of reality in that survey (or really any). It's likely yet another example of tossing out raw results without any review. If they ask stupid questions, they'll get stupid answers (especially on the anonymous Internet)...
Bruce

 

September 12, 2012 10:54 AM
Rainmaker
430,498
Adam Brett
The Adam and Eric Team, Setting the New Standard
The Adam and Eric Team

I agree with you Jeff, survey seems fishy to me too. This is something I am also going to pay close attention to going forward.

September 12, 2012 11:00 AM
Rainmaker
266,587
Jeff Pearl
RE/MAX Distinctive / LIC in VA

#1- Hi Lenn, I doubt the accuracy of most surveys as well. %s can be so easily manipulated. I don't think I would look to Trulia for real estate training.

#2- Hi Christine, Yes, comments should be enough in most cases. Thanks!

#3- Hi Lisa, That's what I've found as well. Maybe  large closets and storage are more important for a handful of people, but it's rare.

#4- Hi Andrew, Theer probably are places and people that don't cook much, where closets and storage would be more attractive, but I think it would be a small %.

#5- Hi Rich, Same with me. I can only think of a few baths that I thought would be ok to photgraph, but even large baths are hard to photograph.

#6-  Hi Michael, That's what I've always found. Closets and bath locations are important to some, but the kitchen , etc was always a higher priority.

#7- Hi Frank, Yes, your list sounds more like reality, and is what I hear from buyers. Closts are rarely mentioned as a must have criteria.

#8- Hi Liz and Bill, exactly. Living spaces always attract more interest from buyers when they enter a house.

September 12, 2012 05:10 PM
Rainer
54,577
Monique Keith
Ahwatukeenulls Favorite Realtor, Buyers Agent with The Mike Mendoza Team
Keller Williams Realty Sonoran Living

Jeff,

How crazy is that survey? I always wonder how exactly surveys are put together when they have such weird results.

September 12, 2012 05:44 PM
Rainmaker
647,360
Evelyn Kennedy
Alameda, Real Estate, Alameda, CA
Gallagher & Lindsey, Alameda, California

Jeff:

I am not too sure about any survey that I see that doesn't give a brief statement about the number of people surveyed.  I want to do a survey, but I not sure how I would conduct a survey on my website.  Any suggestions would be appreciated.

September 12, 2012 06:14 PM
Rainmaker
266,587
Jeff Pearl
RE/MAX Distinctive / LIC in VA

#9- Hi Fernando, Yes, location is still an important factor regarless of the amount or quality of the photos.

#10- Hi Ashley, i doubt many closet or bath photos would take anyonees breath away. Thanks!

#11- Hi Than, The results were a surprise to me as well.

#12- Hi Anthea, Closets should be organized, and bathrooms clean, but photos of each aren't usually needed.

#13- Hi Anna, I agree, # of bathrooms, and the locations might be a criteria for some like an older couple that wants a main level bedroom with full bath, but I doubt the need for photos, and closets being more important than kitchen sounds weird.

#14- Hi Debbie, These surveys border on riciculous sometimes.This one doesn't sound like reality.

#15- Hi Richie, It's funny when people ignore our years of hands on experience and try to tell us how to do our jobs. The other day an owner asked me if I had her listing advertised on AARP?

#16- Hi Jania, Really nice baths is ok, but still hard to photograph sometimes. Very few closets require a photo.

September 12, 2012 06:22 PM
Ambassador
1,089,616
Melissa Zavala
Broker, Escondido Real Estate, San Diego County
Broadpoint Properties
It does seem like funny survey results, doesn't it? The light in the bathroom is important to me, but I do not need to see a photo of it in the MLS; I just need to see it.
September 12, 2012 08:23 PM
Ambassador
1,550,626
Christine Donovan
Broker/Attorney 800-610-7253 DRE01267479 - Costa M
Donovan Blatt Realty

Jeff - I don't know if I've ever posted a picture of a closet.

September 12, 2012 10:07 PM
Rainer
72,287
John J. Woods
Aardvark Appraisals

 

   Seriously...How much of Trulia's 'information' do you find to be 'truly' valuable anyway?

 

September 12, 2012 11:39 PM
Rainmaker
698,193
Sharon Parisi
Dallas Homes
Keller Williams Dallas Premier Realty

Trulia is not at the top of my list for accurate information.  I love Brian's comment, "Maybe they surveyed the same focus groups that they used for Family Feud episodes."

September 13, 2012 04:22 AM
Rainmaker
266,587
Jeff Pearl
RE/MAX Distinctive / LIC in VA

#17- Hi Rob, Same with me.

#18- Hi Harry, That sems to be more common with buyers searches.

#19- Hi Pippa, I agree. Bathrooms and clostes don't photograph well. Even small bedrooms are hard to get a decent pic.

#20- Hi Shelley, I think trulia is just fishing for new content, and coming up with fishy content.

#21- HI Mark, Thanks, That's how I feel as well.

#22- Hi Brian, Those are strange and questionable survey results.

#23- Hi Tammie, Closets and storage can be criteria for some, but I think that can be determined while viewing homes. Many times closets can be added or enlarged. Thanks.

#24- Hi Gary, Yours sounds like an accurate observation!

#25- Hi Adrian, I agree. Clostets aren't usually a deal breaker. No house will be a perfect match to what a buyer is looking for.

#26- Hi Bruce, So true. Seems like many surveys are just fabricated and manipulated to have something to write about.

#27- Hi Adam, Fishy results is correct. I wonder how much of this the public actually believes?

#29- Hi Monique, I don't know. It's a mystery how they come up with these results.

#30- Hi Evelyn, Surveys can be accuarte, but can also be manipulated. I think survey monkey is used a lot by companies doing surveys.

 

September 13, 2012 04:44 AM
Ambassador
1,434,112
Kathy Streib
Home Stager - Palm Beach County,FL -561-914-6224
Room Service Home Staging

Jeff- when I take Before and After photos of my stagings, I might include the Master Bath but not the closets.  

September 15, 2012 04:19 PM
Rainmaker
266,587
Jeff Pearl
RE/MAX Distinctive / LIC in VA

#37- Hi Kathy, That sounds more like reality. I think that is the norm with most agents. There are soem nice luxury master baths out there worth photographing. Thanks.

September 15, 2012 07:11 PM
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