Double Dipping Your Posts

By
Real Estate Agent with RE/MAX Elite 513.265.3004 www.LizTour.com SAL.2002007747

two scoopsDouble Dipping Your Posts

You did the work.  Wrote a masterpiece of a post!  There's no one going to doubt that you know that neighborhood, that event, that town, that (fill in blank as appropriate).  You've thrown that bread crumb out into the vast wilderness of the Internet and hope someone finds it.  You did the SEO thing as best you know, so the odds are good, right?

But you want to get a few extra digital miles out of your posts?  Reference them in your other posts where it makes sense!

As an example, we knew we had a closing scheduled yesterday in Stone Lake at River's Bend.  New construction for our buyers, nice home, a segment we wouldn't mind working some more.  And typically after a closing we'll do a PR post to let folks know we not only blog about real estate, but that we actually DO sell some here and there :)

So Monday evening a quick trip through Stone Lake at River's Bend to get pictures.  Not just of the home our buyers bought, but enough to fuel a blog post on the 60 home community.  Follow up with some web research on the community and what the builder offers, fire up a thorough blog post on Stone Lake at River's Bend on Wednesday morning and our digital lure is set for any buyers searching for the community.

This morning we do the PR post on the closing and of course we mention the community name AND we link the phrase Stone Lake at River's Bend to Wednesday's community post.  Now we don't know Google's Panda from Penguin from patootie, but from a practical sense anyone reading the PR post and liking the picture of the home has the chance to click through and read more about Stone Lake.  Attach the community post link to the picture for good measure, so they can click the picture OR the word link and wind up at the community post.  Then they see community knowledge demonstrated and you've got a better shot of YOU being the one they call with follow up questions.  And isn't that what we're all after?

And now that we have a baseline post, we've got the ability to link back to that original post.  If we want to write about anything happening in South Lebanon or Hamilton Township and mention a community or two, you know where we can go to get some extra use from the initial work! 

Link to Facebook, Pinterest and your other media avenues for even more broadcast power.

Blog, link, repeat.  Blog, link, repeat.  Build your presence and get the most out of your posts at the same time!

Keep on Blogging,
Liz and Bill aka BLiz

Posted by

REALTORS(S) Serving Warren County Ohio & Adjacent Areas

The Liz Spear Team of RE/MAX Elite
Elizabeth & William Spear
Ask for us by name if you visit the office!

EHO Two locations: Lebanon & Mason, OH
Liz direct:  513-265-3004
Bill direct: 513-520-5305     
Fax: 866-302-8418

MailTo:  LizSpear@Go-Concepts.com

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Re-Blogged 1 time:

Re-Blogged By Re-Blogged At
  1. Debbie Reynolds 09/14/2012 02:51 PM
Topic:
Real Estate Sales and Marketing
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Ambassador
1,532,847
Liz and Bill Spear
RE/MAX Elite 513.265.3004 www.LizTour.com - Mason, OH
RE/MAX Elite Warren County OH (Cincinnati/Dayton)

Monique, Thanks!  It's an easy concept to pull off once we know a couple of the mechanics of how to do it.

Sep 14, 2012 03:10 AM #54
Rainmaker
2,004,064
Gita Bantwal
RE/MAX Centre Realtors - Warwick, PA
REALTOR,ABR,CRS,SRES,GRI - Bucks County & Philadel

Thanks for sharing the tip. Congratulations on the featured post.

Sep 14, 2012 03:37 AM #55
Ambassador
1,532,847
Liz and Bill Spear
RE/MAX Elite 513.265.3004 www.LizTour.com - Mason, OH
RE/MAX Elite Warren County OH (Cincinnati/Dayton)

Gita, Thanks!  Just trying to help others learn what took us awhile to figure out :)

Sep 14, 2012 03:46 AM #56
Rainmaker
895,070
Michael Setunsky
Michael's Commercial LLC - Woodbridge, VA
Your Commercial Real Estate Link to Northern VA

Bliz, good information! This is a great way to promote yourself and get the word out for potential future business. This is a keeper!

Sep 14, 2012 05:07 AM #57
Ambassador
1,532,847
Liz and Bill Spear
RE/MAX Elite 513.265.3004 www.LizTour.com - Mason, OH
RE/MAX Elite Warren County OH (Cincinnati/Dayton)

Michael, We try to improve our odds with every blog post :)

Sep 14, 2012 05:51 AM #58
Rainmaker
287,629
Pippa Mac
Chevaux Group Realtor, The Woodlands and Spring - The Woodlands, TX
The Woodlands TX Real Estate

Liz & Bill ... GOTCHA ..... I have to make the baseline post!    I am working on one today!   pippa

Sep 14, 2012 05:51 AM #59
Ambassador
1,017,325
Amanda and Jared Christiansen, YOUR Fort Wayne Realtors
Century 21 Bradley (260)704-0843 - Fort Wayne, IN
Century 21 Bradley.

Great idea Bliz!  I need to start doing that.  

jamanda                                                                                                                                                      

Sep 14, 2012 06:01 AM #60
Rainmaker
193,431
Brian Kuhns
Coldwell Banker Roth Wehrly Graber - Fort Wayne, IN
Fort Wayne Real Estate by Brian Kuhns

Thanks for the reminder to optimize the work that we've already created. Older material can help us stay upfront and current with our SEO efforts. Congrats on the feature

Sep 14, 2012 06:26 AM #61
Ambassador
1,532,847
Liz and Bill Spear
RE/MAX Elite 513.265.3004 www.LizTour.com - Mason, OH
RE/MAX Elite Warren County OH (Cincinnati/Dayton)

Pippa, We're steadily building our community/subdivision posts so we have an inventory of them to reference.

jamanda, Go for it :)

Brian, Thanks!  We're building a sizable inventory of posts, the biggest challenge often is finding the right one.  If we tagged it well, not so bad.  Others are a needle in a haystack and finding out that it's older than we thought!

Sep 14, 2012 06:36 AM #62
Rainmaker
553,852
Gretchen & Mel Ahrens
ColumbiaGorgeFSBO.com - Hood River, OR

Good advice on getting the most out of your blog! I also blog about some of the same places, but in different seasons. Or the same event each year.

Gretchen

Sep 14, 2012 07:41 AM #63
Ambassador
1,532,847
Liz and Bill Spear
RE/MAX Elite 513.265.3004 www.LizTour.com - Mason, OH
RE/MAX Elite Warren County OH (Cincinnati/Dayton)

Gretchen, Our local events are a rich source of repeat blogs (e.g. this morning's post is a refresh of last year's Mason Arts Festival post).  Those we typically don't link together, although we could probably drop in some community links if we wanted to push the issue.

Sep 14, 2012 07:44 AM #64
Rainmaker
546,348
Ginger Harper
Coldwell Banker Sea Coast Advantage - Southport, NC
Your Southport~Oak Island Agent!

Great Info Bliz...Will start doing this also.

Thanks for the Tip.

Sep 14, 2012 12:50 PM #65
Ambassador
1,532,847
Liz and Bill Spear
RE/MAX Elite 513.265.3004 www.LizTour.com - Mason, OH
RE/MAX Elite Warren County OH (Cincinnati/Dayton)

Ginger, You're welcome!  Always happy to help :)

Sep 14, 2012 01:09 PM #66
Rainmaker
568,580
Michele Cadogan
Fillmore Real Estate - Brooklyn, NY
917-861-9166 - Brooklyn Real Estate Home Sales

 

Comming to you by way of Deb Reynolds reblog-  love the Idea will add it to my tool box.  Thanks and have an awesome weekend. 

Sep 14, 2012 03:11 PM #67
Rainmaker
203,307
Paige Walker
Louisiana Lagniappe Realty, LLC - Pineville, LA
Real Estate Guru - Alexandria Pineville LA

Thanks so much for the reminder!! This is a great way to get some activity on your older post that might be really good! Have a great week-end! - Paige

Sep 14, 2012 03:16 PM #68
Ambassador
1,532,847
Liz and Bill Spear
RE/MAX Elite 513.265.3004 www.LizTour.com - Mason, OH
RE/MAX Elite Warren County OH (Cincinnati/Dayton)

Michele, Glad to give you something else for your toolbox!

Paige, We just never know when that extra link may lead someone straight to us :)

Sep 14, 2012 04:02 PM #69
Rainmaker
420,895
Leslie Ebersole
Baird&Warner Fox Valley - Saint Charles, IL
BRIX Group

I have a better idea: linking to my posts from your blog. 

No, seriously, it's the linking from one to another that helps a reader find related information. A discrete list of related posts at the bottom of each post also helps a reader see that you are an expert on that topic.

Sep 15, 2012 07:16 PM #70
Ambassador
1,532,847
Liz and Bill Spear
RE/MAX Elite 513.265.3004 www.LizTour.com - Mason, OH
RE/MAX Elite Warren County OH (Cincinnati/Dayton)

Leslie, The comments here have given me a couple of ideas on how to implement a bit more linking to relevant posts, just a matter of deciding exactly how and when.

Sep 16, 2012 03:47 AM #71
Rainmaker
661,928
Liz Wallace
Century 21 Sherlock Homes - Rockville Centre, NY
Broker C21 Sherlock Homes, Rockville Centre, LI, N

Great post except I got stuck on Karen Ann Stones comment and once again am sad we have no DQ on LI.

Sep 16, 2012 10:38 AM #72
Ambassador
1,532,847
Liz and Bill Spear
RE/MAX Elite 513.265.3004 www.LizTour.com - Mason, OH
RE/MAX Elite Warren County OH (Cincinnati/Dayton)

Liz, No DQ in Long Island??  Another place I couldn't live!! :)

Sep 16, 2012 11:14 AM #73
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