What constitutes a Golf Community?

By
Managing Real Estate Broker with John Marshall

What constitutes a Golf Community? Apparently this is not as clear as one would think, at least based on agents marketing. I regularly write about and research golf properties and I am amazed at the number of agents that promote a listing as being in a "golf community" just because they are within a couple miles of a golf course, if that were the case then almost every home in Denver is in a "golf community". That is simply not the case.There are 80 courses in the Denver Metro area, so chances are one is nearby.

A golf community is a neighborhood that was built around a golf course. Most of the activities in the community revolve around the course, the club house and the amenities associated with those features.

I believe that a "golf community" is a neighborhood that actually has a golf course in it, call me crazy, but if there is a chance that an errant golf shot hit from a course can land in your yard, you are probably in a golf community. However, if there is a course across the highway, 6 neighborhoods over, you are not living in a golf community, so your home should not be listed as being in a golf community. I personally do not believe that telling something that is not true about a house will "trick" them into buying it, once again , I may be off my rocker, IDK??? In fact it may have the opposite effect.

For example, a few years ago I received a call from a frustrated neighbor who had their home on the market for a few months and they asked my opinion of why it was not selling. They were using a friend who had just gotten their license and wanted to help them out. I told them if it was OK with their agent I would be happy to provide my feedback as I had already seen the house (I preview all homes that come up for sale in my neighborhood) and from the surface it appeared to have a solid price on it.

The agent agreed to have me critique and provide feedback and I noticed to glaring errors right off the bat, the first was that it was listed as "fixer-upper" and the second was "golf course community". I live in the neighborhood and the nearest course is a mile away. I asked the agent why he had it listed as a fixer and he said he thought that meant that it had been fixed up already, and I asked him why he selected in a "golf course community" and he said because those homes attract higher end buyers.

So the story he was relaying to the audience was a golf course fixer upper, and at the price it would have been a good deal if it indeed was on a golf course, however it was not and all of the traffic coming through wanted to buy a golf course fixer-upper. Even though he was getting plenty of traffic, he was target ting the wrong audience. You have got to market to the right audience, if you want to attract the right buyers.

Not too mention it takes a lot of extra work to sift and sort through these mis-marketed homes when working with buyers.

 

 

 

Posted by

 

John Marshall -Fore!

Golf Course Living

I have been involved in the Golf Communities through-out Colorado for the past several years. As a contributing writer for Colorado Golf Magazine I write articles regarding new course development and their surrounding communities.

720-982-6322

I enjoy helping agents to find their niche! Not sure how? I am happy to help.

A good agent will "Dance to his customers Music" but a great agent will "Write the Music that attracts the clients he is best suited to work with"

If you are a new agent and finding the road more difficult than you thought, please send me a note and I would be happy to help.

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Topic:
Home Selling
Location:
Colorado Arapahoe County Centennial
Groups:
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Bartender, Make it a Double
Luxury Home Marketing
Agents who want REFERRALS!
Golf Property Referral Group
Tags:
heritage eagle bend
low maintenance golf course living
golf communities

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Show All Comments
Rainer
149,479
Andrew Capelli
Fidelity National Title - Troy, MI

John: I agree with your definition.  I wonder if mis-marketed houses have led to any seller disclosure issues?  I would think, to be on the safe side, it would be best to follow your criteria for what constitutes a "golf community" home.  Thanks for sharing!

Sep 19, 2012 07:49 AM #1
Rainer
120,627
Daniel J. Hansmeier
Rochester, MN

With todays technology a potential Buyer will see it is misrepresented immediately. They will immediately move on to other Listings.

Sep 19, 2012 07:52 AM #2
Rainmaker
553,078
Gary Frimann
Eagle Ridge Realty / Signature Homes & Estates - Gilroy, CA
California Broker and REALTOR

I sell golf community homes as well.  I like the misinterpretation of "Fixer"...  Why didn't somebody in his office correct this agent?  That is what always truly baffles me.

Sep 19, 2012 08:02 AM #3
Rainmaker
306,769
John Marshall - FORE!
John Marshall - Cherry Hills Village, CO
Specializing in Golf Course Properties

Andrew - It would almost seem a no-brainer on what a golf community is.

Daniel - Surpisingly many of my buyers will still call me when they see a home on a site that "sounds perfect" only after a little research do we uncover the truth.

Gary - It definitely was one of the bigger errors I have seen an agent make, sadly though, I see agents input wrong criteria all the time, I have actually picked up a handful of mis-represented listings after they expired, made one simple change and sold the house quickly and for top dollar. It always pays to have a second set of eyes on a listing. This particular agent must not have even been asking for feedback, the mistake was such a glaring one.

Sep 19, 2012 08:41 AM #4
Rainmaker
195,296
Christina Hood
Inland Empire Luxury @ KW | 01820455 - Redlands, CA
Luxury Homes Marketing

John, I always think it is funny when I see 'golf course community' and there is no golf course.  I guess mini golf may be what the agents are thinking, lol!  Great post.

Nov 27, 2012 09:27 PM #5
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Rainmaker
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John Marshall - FORE!

Specializing in Golf Course Properties
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