Protect Your Blog, Your Reputation & Your Pocketbook!

By
Real Estate Agent with RE/MAX Elite 513.265.3004 www.LizTour.com SAL.2002007747

Knight in armorProtect Your Blog, Your Reputation & Your Pocketbook!

Your blog is a projection of yourself.  We (and the consumers) read it and we form opinions of you.  This person is a good agent/stager/mortgage professional/inspector and we'll call them when we have business in their area OR they'll be ice skating in Hell before I call that person!

Us personally, we'll tend to give someone the benefit of the doubt (most times) when there's some perceived transgression, especially if it's apparent they're new to blogging.

But the bloggers need to do their part to protect themselves too.  You might be inspired by a post and think you'd like to spread that message to your own local audience.  That's cool....but there's two ways to do that without crossing the lines.  You can reblog and do an intro, or you can take the inspiration of the post and write your own post, in your own words.  Personally I lean to the second over the first.  But copying large sections verbatim isn't a good idea.  Some folks won't be mild mannered about it if they find out.  Some folks are going to have their lawyer kick you where it counts, capiche?  And while it might be okay to quote small sections with attribution, whole scale copy/paste isn't a good idea.  And it doesn't matter if it's from one AR blog to another, or to an outside website.

Another common violation we see is around graphics/photos.  If they still have the company website watermark across it, we'd venture to say that you probably don't have the right to use that photo.  That's a VERY risky move.  If Getty or some of the other copyright cops find your unauthorized use of their product, they're not going to be asking nicely for you to remove.  There's going to be an invoice attached, and it won't be cheap.

Don't make the mistake of thinking that anything you find with a Google image search is fair game for free use, because odds are high that it's not.  Protect yourself, and it's easy to do.  Either take your own pictures, find a source of free graphics/photos (e.g. Wikimedia commons), or pay for a subscription.  Frankly the annual fee we pay to www.iclipart.com is worth every penny.  It's quick and easy to find what we want, and we don't have to worry about the copyright cops. (e.g. the knight picture, about 2 minutes to find what we needed on iclipart.com)

And as far as protecting your reputation, of course you need to consider your content choice.  As an example, if you want to be known as the right wing (or left wing) political blogger, go right ahead.  Free country and all that, but be aware that there may be consequences.  Openly advertising your political views may very well isolate large portions of the buying and selling public from you if they don't share your views.  And the same is true on any controversial topic.  You may choose to go there, but understand the potential price for your choice.

Okay, enough lecturing for one day, class adjourned!

Keep on Blogging, but let's be careful out there! 
(10 brownie points to the first commenter that identifies the source of that last quote!)

Liz and Bill aka BLiz

Posted by

REALTORS(S) Serving Warren County Ohio & Adjacent Areas

The Liz Spear Team of RE/MAX Elite
Elizabeth & William Spear
Ask for us by name if you visit the office!

EHO Two locations: Lebanon & Mason, OH
Liz direct:  513-265-3004
Bill direct: 513-520-5305     
Fax: 866-302-8418

MailTo:  LizSpear@Go-Concepts.com

Our Website:  www.LizTour.com

 FacebooktwitterWordpressYouTube Pinterest

 

 

 

 

 

 

OUR SERVICE AREA:


View Liz Spear Team of RE/MAX Elite Primary Service Area in a larger map

close

Re-Blogged 2 times:

Re-Blogged By Re-Blogged At
  1. Evelyn Kennedy 09/20/2012 03:52 PM
  2. Mark Loewenberg 09/21/2012 10:06 AM
Topic:
ActiveRain Community
Groups:
RE/MAX Active Rain Bloggers
Realtors®
Active Rain Newbies
Addicted to Active Rain
BananaTude
Tags:
blogging tips

Spam prevention
Show All Comments
Ambassador
1,505,748
Anna Banana Kruchten
Phoenix Property Shoppe - Phoenix, AZ
Arizona's Top Banana of Real Estate!

Bliz great post that touches on so much newer (and not so new) bloggers need to be aware of.  I too am seeing way to many far right or left posts these days and I so look forward to them being gone in a few months, hopefully.  One other thing I'd like to add is to always keep comments towards other agents and  other professionals positive. I've seen way to muchsmaking other agents and that is a huge no no. Class dismissed!!  You're so good at this!!

Sep 20, 2012 09:08 AM #76
Ambassador
1,552,466
Liz and Bill Spear
RE/MAX Elite 513.265.3004 www.LizTour.com - Mason, OH
RE/MAX Elite Warren County OH (Cincinnati/Dayton)

AB, When I scroll the blog roll there are certain people that seem to be all political, all the time.  For some reason my mouse clicking finger never even twitches to click on their title. 

Some folks are quick to judge others, without stopping to think that local practices vary significantly.  Before raking someone over the coals, that understanding of variation needs to be understood.  And if it's a consumer oriented post, even more reason to strongly consider putting a sock in it rather than typing that scathing comment.

Sep 20, 2012 09:32 AM #77
Rainmaker
859,043
Marte Cliff
Marte Cliff Copywriting - Priest River, ID
your real estate writer

In addition to your warnings - bloggers should be careful to temper their remarks on days when they're angry, frustrated, or down-in-the-dumps.

So often I read some mean-spirited remark - or an entire blog post - and think "I would never do business with that person."

When we write often, our personalities do come through, so people who simply ARE mean-spirited can't hide it. But why take a chance on writing one "nasty" blog or comment that a potential client might see and interpret as your personality without exploring your other posts?

Sep 20, 2012 10:16 AM #78
Ambassador
1,552,466
Liz and Bill Spear
RE/MAX Elite 513.265.3004 www.LizTour.com - Mason, OH
RE/MAX Elite Warren County OH (Cincinnati/Dayton)

Marte, We have to operate under the assumption that ONE comment or post will be used to judge us....and  some days that assumption will be correct.  I don't forget rude people easily.

Sep 20, 2012 10:23 AM #79
Rainmaker
650,647
Stephanie/Bob The Ruiz/Miller Team
Keller Williams Cornerstone Realty - Ocala, FL
The Ocala Dream Team
Hi Liz ad Bill we agree and it is good to let all bloggers know the rules
Sep 20, 2012 10:29 AM #80
Ambassador
1,552,466
Liz and Bill Spear
RE/MAX Elite 513.265.3004 www.LizTour.com - Mason, OH
RE/MAX Elite Warren County OH (Cincinnati/Dayton)

Bob, Hopefully we can avoid some bloggers getting themselves in a jam.

Sep 20, 2012 10:43 AM #81
Rainer
299,515
Kimo Jarrett
WikiWiki Realty - Huntington Beach, CA
Kimo's Lifestyle Solutions

All great tips, so thank you for today's lesson.

Sep 20, 2012 10:58 AM #82
Ambassador
1,552,466
Liz and Bill Spear
RE/MAX Elite 513.265.3004 www.LizTour.com - Mason, OH
RE/MAX Elite Warren County OH (Cincinnati/Dayton)

Kimo, We hold training every now and then :)

Sep 20, 2012 11:00 AM #83
Rainer
211,401
Dörte Engel
RE/MAX Leading Edge - Bowie, MD
ABC - Annapolis, Bowie, Crofton

Dear Bliz,

Capisco!

Sep 20, 2012 11:05 AM #84
Rainmaker
170,660
Ellen Kippel
Weichert Realtors - Suffern, NY
Realtor Suffern Rockland County NY 914-588-2365

I take all my own pictures and do all my own writing, but I have often wondered where to go for other art.  Thanks for mentioning two sources.  I will check them out.  Have a great day!

Sep 20, 2012 11:23 AM #85
Ambassador
1,552,466
Liz and Bill Spear
RE/MAX Elite 513.265.3004 www.LizTour.com - Mason, OH
RE/MAX Elite Warren County OH (Cincinnati/Dayton)

Dorte, :)

Ellen, You're welcome!  Always glad to help.

Sep 20, 2012 11:52 AM #86
Rainmaker
1,280,597
Jay Markanich
Jay Markanich Real Estate Inspections, LLC - Bristow, VA
Home Inspector - servicing all Northern Virginia

Are you talking about Phil Esterhaus of "Hill Street Blues?"  Let's be careful out there.

But you are right - we must be careful out there!

Sep 20, 2012 01:33 PM #87
Ambassador
1,552,466
Liz and Bill Spear
RE/MAX Elite 513.265.3004 www.LizTour.com - Mason, OH
RE/MAX Elite Warren County OH (Cincinnati/Dayton)

Jay, That's the quote, and yes, we all need to be careful in the blogosphere!

Sep 20, 2012 01:41 PM #88
Rainmaker
681,661
Evelyn Kennedy
Gallagher & Lindsey, Alameda, California - Alameda, CA
Alameda, Real Estate, Alameda, CA

Liz and Bill:

I can see that you have more admirers of your prose.  It is understandable why someone would copy your posts word for word since they are so well written.  However, that is plagiarism and a big no-no.  This should be one of the post that newbies are required to read.  

Sep 20, 2012 03:46 PM #89
Ambassador
1,610,725
Kathy Streib
Room Service Home Staging - Delray Beach, FL
Home Stager - Palm Beach County,FL -561-914-6224

BLiz- love it, love it, love it.  I've used iClipart since I started blogging and it is worth the yearly subscription, and even that isn't that much. (certainly less than the invoice you'd receive from Getty's attorneys. )  

Sep 20, 2012 05:53 PM #90
Ambassador
1,552,466
Liz and Bill Spear
RE/MAX Elite 513.265.3004 www.LizTour.com - Mason, OH
RE/MAX Elite Warren County OH (Cincinnati/Dayton)

Evelyn, We try to do a good job with our writing, but still, everyone SHOULD know a complete copy/paste is a no-no unless the author has specifically been asked and granted permission.  We've had people outside our market area if it was okay to include one of our posts in their marketing materials and we've never objected.  The answer would be different if it was a local competitor.

Kathy, We'd heard about it quite a bit before we finally took a look at it.  Once we did, it was obvious we needed that subscription :)

Sep 20, 2012 06:52 PM #92
Rainmaker
334,622
Wandanna Melliphant
Mississauga, ON
A Name Real Estate Investors Trust and Recommend

Hi,

This is sage advice!

We are indeed representing ourselves on an international level.

Have a fabulous weekend!

Sep 20, 2012 07:15 PM #93
Ambassador
1,552,466
Liz and Bill Spear
RE/MAX Elite 513.265.3004 www.LizTour.com - Mason, OH
RE/MAX Elite Warren County OH (Cincinnati/Dayton)

Wandanna, If we're doing things right, that reader is a potential buyer/seller.  We need our best foot forward.

Sep 20, 2012 07:40 PM #94
Rainmaker
760,633
Sharon Parisi
Keller Williams Dallas Premier Realty - Dallas, TX
Dallas Homes

Liz and Bill, this is valuable advice for anyone who writes anything and publishes the content online.

Sep 20, 2012 11:04 PM #95
Ambassador
1,552,466
Liz and Bill Spear
RE/MAX Elite 513.265.3004 www.LizTour.com - Mason, OH
RE/MAX Elite Warren County OH (Cincinnati/Dayton)

Sharon, Thanks!  We try to help where we can :)

Sep 21, 2012 02:57 AM #96
Show All Comments
Ambassador
1,552,466

Liz and Bill Spear

RE/MAX Elite Warren County OH (Cincinnati/Dayton)
How Can We Help You? Just Let Us Know!
*
*
*
Spam prevention

Additional Information