Our First 30 Second National TV Commercial

By
Services for Real Estate Pros with Zillow - Nat'l Outreach Mgr & Dir. of Zillow Academy

This week we aired our first ever TV commercial on National television. It will be getting exposure on a variety of stations like CNN, HGTV, ABC Family, and the Travel Channel.

I'm really excited and proud of this and looking forward to seeing it on TV in the days ahead. It's only 30 seconds long and titled "Find Your Way Home." I'd love to hear your thoughts and comments.

You may want to watch it twice like I did to really catch some of the key details and messaging.

close

This entry hasn't been re-blogged:

Re-Blogged By Re-Blogged At
Topic:
ActiveRain Community
Groups:
The Lounge at Active Rain
Realtors®
Real Estate Technology
Out Of The Box!
Almost Anything Goes
Tags:
find your way home
television commercial
zillow

Spam prevention

Accessibility option: listen to a question and answer it!

To submit the form,
drag the leaf to the circle on the side.

Type below the answer to what you hear. Numbers or words, lowercase:

Show All Comments
Rainmaker
281,890
Melanie Ross
Coldwell Banker Solano Pacific - Benicia, CA
Benicia CA & Vallejo CA Real Estate, 707-319-2828

I like Brad!  Straight to the point and certainly encourages people to discover how they can find their dream home.

Sep 19, 2012 08:09 AM #1
Rainmaker
151,197
Jack Tenold, Reverse Mortgage Specialist Washington | Oregon | California - refinance & purchase
First Priority Financial NMLS 3257 - Spokane, WA

Good morning Brad - Congratulations on launching the ad.  It was mellow which I like and provided lots of information about Zillow with graphics and images instead of a hard sell.  You certainly selected the right stations for running your ad.  I'll be watching for it too.     

 

 

 

 

 

 

Sep 19, 2012 08:15 AM #2
Ambassador
710,766
Brad Andersohn
Zillow - Nat'l Outreach Mgr & Dir. of Zillow Academy - Fairfield, CA
ActiveBrad 707.646.1876

Thanks Melanie - I like how it encourages them to do something at the end of the commercial too. <wink wink>

Sep 19, 2012 08:21 AM #3
Rainmaker
659,150
Eileen Hsu
Douglas Elliman Real Estate - Manhattan, NY
LICENSED REAL ESTATE SALESPERSON

Great commerical, the emotional link and enjoyed the technology aspect of the cool features on zillow for searching for homes.

Sep 19, 2012 08:41 AM #4
Ambassador
1,677,845
Margaret Rome, Baltimore Maryland
HomeRome Realty - Baltimore, MD
Sell Your Home With Margaret Rome

Just left you a message.

This ad is very subtle. You pack a lot of info into 30 seconds. Love the loan amount!

Margaret

Sep 19, 2012 09:45 AM #5
Ambassador
774,833
Hannah Williams
Re/Max Eastern inc. - Philadelphia, PA
Expertise in NE Philadelphia & Bucks County

Brad Nice and to the point ... Like it

Sep 19, 2012 11:50 AM #6
Rainmaker
697,591
Cindy Edwards
RE/MAX Checkmate - Johnson City, TN
CRS, GRI, PMN - Northeast Tennessee - 423-677-6677
I'm really happy for you. This is fantastic. Professional, well done.
Sep 19, 2012 12:09 PM #7
Ambassador
293,501
Linda K. Mayer
License # 01767321 - La Verne, CA
Realtor, SRES, SoCAL, A REALTOR YOU CAN TRUST

Great commercial!  Loved the part about being born in the doorway...

Sep 19, 2012 12:16 PM #8
Ambassador
710,766
Brad Andersohn
Zillow - Nat'l Outreach Mgr & Dir. of Zillow Academy - Fairfield, CA
ActiveBrad 707.646.1876

Thanks for your comments, I appreciate you taking the time to watch it and then share your thoughts...  thanks. :)

 

Sep 19, 2012 03:33 PM #9
Rainmaker
122,975
Chuck Mixon
The Keyes Company - Cutler Bay, FL
Cutler Bay Specialist, GRI, CDPE, BPOR

Very nice job. Shows a lot of features in very short time.

Sep 19, 2012 04:10 PM #10
Rainmaker
83,810
Rita Legan
Keller Williams Realty GCSW - Strongsville, OH
ASP Staging Realtor CDPE

So true. Life really happens at home.......where you can be your self!

Sep 19, 2012 09:32 PM #11
Rainmaker
42,069
Katharine K. Whiting
Solutions Real Estate - Tempe, AZ
CRS, Realtor, Tempe, Arizona, East Valley

Good job, Brad. It was warm - it was intriquing and best of all it peaked ones curiosity about the "possibilities".  I see a strong increase in traffic to your site!

Sep 20, 2012 08:22 AM #12
Rainmaker
323,513
John DL Arendsen
ON THE LEVEL General Contractor, Crest Homes Factory Built Housing Dealer & Developer & TAG Real Estate Sales & Inves... - Leucadia, CA
Contractor, RE Brk, Factory Built Home Dealer/Devl

I love it! Are you the great voice over?

Sep 20, 2012 11:53 AM #13
Ambassador
405,060
Jo-Anne Smith, Sales Representative
Oakville, ON
Oakville, Burlington and Mississauga Region Real E

Brad,

That's great news! Congratulations to all of you.

Jo

Sep 20, 2012 08:56 PM #14
Ambassador
1,010,202
Harry F. D'Elia
Precision Real Estate Inc. - Phoenix, AZ
Investor , Mentor, CSSN, Radio Coach, REOs, ABR

This is a great looking commercial. It is personal and shows the new Zillow more user friendly

Sep 27, 2012 06:12 AM #15
Rainmaker
521,498
Christine OShea
NATIONS - Naples, FL
Naples Florida Homes for Sale

Very nice and to the point, good luck with this.  Great for customer awareness!

Oct 02, 2012 05:50 PM #16
Ambassador
710,766
Brad Andersohn
Zillow - Nat'l Outreach Mgr & Dir. of Zillow Academy - Fairfield, CA
ActiveBrad 707.646.1876

Agents and consumers everywhere seem to like it! Thanks everyone.

We're very excited that audiences we share this with all over the country are really loving that we "connect consumers with local agents" at the end of the commercial.  It's a win-win commercial for sure~  :-)

Oct 03, 2012 09:41 AM #17
Show All Comments
Ambassador
710,766

Brad Andersohn

ActiveBrad 707.646.1876
Ask me a question
*
*
*
Spam prevention

Accessibility option: listen to a question and answer it!

To submit the form,
drag the house to the circle on the side.

Type below the answer to what you hear. Numbers or words, lowercase:

Additional Information