Our First 30 Second National TV Commercial

By
Education & Training with Director of Education & Industry Outreach RETechCampus

This week we aired our first ever TV commercial on National television. It will be getting exposure on a variety of stations like CNN, HGTV, ABC Family, and the Travel Channel.

I'm really excited and proud of this and looking forward to seeing it on TV in the days ahead. It's only 30 seconds long and titled "Find Your Way Home." I'd love to hear your thoughts and comments.

You may want to watch it twice like I did to really catch some of the key details and messaging.

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Rainmaker
294,267
Melanie Ross
Coldwell Banker Solano Pacific - Benicia, CA
Benicia CA & Vallejo CA Real Estate, 707-319-2828

I like Brad!  Straight to the point and certainly encourages people to discover how they can find their dream home.

Sep 19, 2012 08:09 AM #1
Rainmaker
182,653
Jack Tenold, NMLS 10261 Reverse Mortgage Specialist Washington | Oregon | California - refinance & purchase
First Priority Financial NMLS 3257 - Spokane, WA
Reverse Mortgage Specialist

Good morning Brad - Congratulations on launching the ad.  It was mellow which I like and provided lots of information about Zillow with graphics and images instead of a hard sell.  You certainly selected the right stations for running your ad.  I'll be watching for it too.     

 

 

 

 

 

 

Sep 19, 2012 08:15 AM #2
Ambassador
726,403
Brad Andersohn
Director of Education & Industry Outreach RETechCampus - Fairfield, CA
ActiveBrad 707.646.1876

Thanks Melanie - I like how it encourages them to do something at the end of the commercial too. <wink wink>

Sep 19, 2012 08:21 AM #3
Rainmaker
671,175
Eileen Hsu
Douglas Elliman Real Estate - Manhattan, NY
LICENSED REAL ESTATE SALESPERSON

Great commerical, the emotional link and enjoyed the technology aspect of the cool features on zillow for searching for homes.

Sep 19, 2012 08:41 AM #4
Ambassador
1,838,840
Margaret Rome, Baltimore Maryland
HomeRome Realty - Baltimore, MD
Sell Your Home With Margaret Rome

Just left you a message.

This ad is very subtle. You pack a lot of info into 30 seconds. Love the loan amount!

Margaret

Sep 19, 2012 09:45 AM #5
Ambassador
893,511
Hannah Williams
Re/Max Eastern inc. - Philadelphia, PA
Expertise in NE Philadelphia & Bucks County

Brad Nice and to the point ... Like it

Sep 19, 2012 11:50 AM #6
Rainmaker
744,830
Cindy Edwards
RE/MAX Checkmate - Johnson City, TN
CRS, GRI, PMN - Northeast Tennessee - 423-677-6677
I'm really happy for you. This is fantastic. Professional, well done.
Sep 19, 2012 12:09 PM #7
Ambassador
295,665
Linda K. Mayer
License # 01767321 - La Verne, CA
Realtor, SRES, SoCAL, A REALTOR YOU CAN TRUST

Great commercial!  Loved the part about being born in the doorway...

Sep 19, 2012 12:16 PM #8
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Brad Andersohn
Director of Education & Industry Outreach RETechCampus - Fairfield, CA
ActiveBrad 707.646.1876

Thanks for your comments, I appreciate you taking the time to watch it and then share your thoughts...  thanks. :)

 

Sep 19, 2012 03:33 PM #9
Rainmaker
146,000
Chuck Mixon
The Keyes Company - Cutler Bay, FL
Cutler Bay Specialist, GRI, CDPE, BPOR

Very nice job. Shows a lot of features in very short time.

Sep 19, 2012 04:10 PM #10
Rainmaker
85,120
Rita Legan
Keller Williams Realty GCSW - Strongsville, OH
ASP Staging Realtor CDPE

So true. Life really happens at home.......where you can be your self!

Sep 19, 2012 09:32 PM #11
Rainmaker
44,578
Katharine K. Whiting
Solutions Real Estate - Tempe, AZ
CRS, Realtor, Tempe, Arizona, East Valley

Good job, Brad. It was warm - it was intriquing and best of all it peaked ones curiosity about the "possibilities".  I see a strong increase in traffic to your site!

Sep 20, 2012 08:22 AM #12
Ambassador
428,777
John DL Arendsen
TAG Real Estate Sales & Investments, ON THE LEVEL General Contractor, Crest Homes Factory Built Housing Dealer & Deve... - Leucadia, CA
Gen Cont, Factory Built Const & Dev, RE Brk, INVS.

I love it! Are you the great voice over?

Sep 20, 2012 11:53 AM #13
Ambassador
406,969
Jo-Anne Smith
Your Choice Realty Corporation, Brokerage - Oakville, ON

Brad,

That's great news! Congratulations to all of you.

Jo

Sep 20, 2012 08:56 PM #14
Ambassador
1,013,968
Harry F. D'Elia
Uptown Realty - Phoenix, AZ
Investor , Mentor, GRI, Radio Coach, REOs, ABR

This is a great looking commercial. It is personal and shows the new Zillow more user friendly

Sep 27, 2012 06:12 AM #15
Rainmaker
584,970
Christine OShea
NATIONS - Naples, FL
Helping Buyers & Sellers in Naples and all of SWFL

Very nice and to the point, good luck with this.  Great for customer awareness!

Oct 02, 2012 05:50 PM #16
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726,403
Brad Andersohn
Director of Education & Industry Outreach RETechCampus - Fairfield, CA
ActiveBrad 707.646.1876

Agents and consumers everywhere seem to like it! Thanks everyone.

We're very excited that audiences we share this with all over the country are really loving that we "connect consumers with local agents" at the end of the commercial.  It's a win-win commercial for sure~  :-)

Oct 03, 2012 09:41 AM #17
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Brad Andersohn

ActiveBrad 707.646.1876
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