Can You Have Too Much Social Media?

By
Real Estate Agent with Sabinske & Associates, Inc. (Albertville, St. Michael)

I would like to “pare down” my social media, BUT, I am constantly told by others here on the Rain, that that is a bad idea. 

 

However, the question is:  I have people following me on Pinterest (which I haven’t touched in over two months, Twitter the same and Facebook only when there is a reason to be there because of ActiveRain. 

 

I decided instead to concentrate on AR and expired listings, along with my usual contingent of buyers and bank-owned properties. 

 

This seems to work for me, and I am not as harried and feeling as guilty.  Perhaps if things slow down over the winter months here in Minnesota, I can reach out again. 

 

But, if I were to do that, I believe that for myself and my market, it would be Pinterest that gets the lion’s share of the time that I have set aside for social media.  After ActiveRain, of course!

 

How do you feel?  What gets you the most attention from the public whether you are a realtor, stager, mortgage broker or insurance agent (hey, Sardi)!

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The information contained in this blog is believed to be true and correct and while every effort is made to ensure that the information is as accurate as possible, the author of this blog, and its comments disclaim any implied warranty or representation about its accuracy for any particular purpose. All information is copy written and the property of Suzanne McLaughlin.. 

For more information about real estate values in your area, give me a call or email me at 763-497-1870 or mclaughlinhomes@gmail.com  

Suzanne McLaughlin

Sabinske & Associates, Inc.    

When you need to buy or sell in St. Michael or Albertville Minnesota, or anywhere in Wright County, Sherburne County or Anoka County or Hennepin County, give me a call! 

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  1. Ginger Harper 09/21/2012 05:23 PM
Topic:
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Location:
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Rainmaker
233,579
David Grbich
Ventana Coastal Properties - www.FindCARealEstate.com - San Juan Capistrano, CA
Orange County Real Estate - 949-500-0484

I am focusing on AR and my own website (including blog). I do send most blogs I write off to twitter and post to facebook as it's quick and painless but I spend little time on most social media sites. Simply not enough time so need to prioritize. Regards Dave

September 21, 2012 08:43 PM #28
Rainmaker
1,085,645
Bryant Tutas
Bryant Tutas-Tutas Towne Realty, Inc - Poinciana, FL
Broker/REALTOR, Tutas Towne Realty, Inc

If it works keep doing. If it doesn't stop. Every market is different and the way we get customer/clients varies from agent to agent.

The bulk of my business comes from my blogs and repeat/referral business. The only social media I use besides blogging is FB and my own network at short sale superstars. I don't have time for anything else.

September 21, 2012 09:54 PM #29
Ambassador
1,321,582
Richard Iarossi
Coldwell Banker Residential Brokerage - Crofton, MD
Crofton MD Real Estate, Annapolis MD Real Estate

Suzanne,

The amount of virtual interaction that I'm doing is becoming quite a chore. I too need to concentrate on what works to drive clients.

Rich

September 21, 2012 09:55 PM #30
Ambassador
1,095,884
Michelle Carr-Crowe Just Call 408-252-8900 Luxury Homes in Top Silicon Valley Schools-San Jose, Cupertino, Saratoga & Palo Alto
Just Call 408-252-8900 Lynbrook Homes Cupertino KW - San Jose, CA
Family Helping Families Buy & Sell Homes 40+ Years

Do what works for you, not what others say will work.

September 22, 2012 12:31 AM #31
Rainer
158,416
Jayne Anderson
Coldwell Banker Sloane Realty - Ocean Isle Beach, NC

Social Media? Which one(s) should you use? Use the platform that works for you closing transactions. As the new year approaches and you start developing your Business Plan for 2013, review where your sales came from in 2012. That should assist you in answering the question on Social Media.

 

September 22, 2012 04:56 AM #32
Ambassador
927,582
Amanda and Jared Christiansen, YOUR Fort Wayne Realtors
Century 21 Bradley (260)704-0843 - Fort Wayne, IN
Century 21 Bradley.

Hey Suzanne!  I say do what works for you.  Facebook is a major part of our business, so that is where my focus is.  Second is Active Rain, and third is the rest of them.  

September 22, 2012 05:23 AM #33
Ambassador
1,640,124
Fernando Herboso - Broker for Maxus Realty Group
Maxus Realty Group - Broker 301-246-0001 - Gaithersburg, MD
301-246-0001 Serving Maryland, DC and Northern VA

I tell my agents this. .

in this life, you can be on the stage or you can be the spectator. .

Spectators are the ones that are  always checking their facebook. .

following those in the stage. .

who you want to be is up to you!

September 22, 2012 05:49 AM #34
Ambassador
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Harry F. D'Elia
Precision Real Estate Inc. - Phoenix, AZ
Investor , Mentor, CSSN, Radio Coach, REOs, ABR

All my advertising is the Internet. I spend no money on print. Working on getting back into radio.

September 22, 2012 05:58 AM #35
Rainmaker
791,593
Al Raymondi
Ocean View Realty Group in Ormond By The Sea Florida - Ormond Beach, FL
Ormond By The Sea Florida - Home and Condo Sales a

We sure can spend lots of time but ActiveRain works well and we all need to do what works for us.  We cannot do a good job at all of the social media.

September 22, 2012 06:37 AM #36
Rainmaker
1,198,181
Elizabeth Weintraub Sacramento Real Estate Agent, Top 1% of Lyon Agents
Lyon Real Estate - Sacramento, CA
Put 40 years of experience to work for you

I am not a big fan of Facebook. In fact, it confuses me. Everybody else in the world seems to "get it" but me. So, I just stay away from it. I have a few things that post (drip or syndicate) there but I pretty much ignore it. Perhaps if I did not have the volume of business that I do, I'd pay more attention to it, but the truth is I don't have to so I don't. I prefer to write, so I gravitate toward blogging and articles.

September 22, 2012 09:06 AM #37
Ambassador
737,572
Jerry Newman
Green Home Realty, 210-789-4216,www.Selling-SanAntonioHomes.com - San Antonio, TX
Texas REALTOR, San Antonio Military Relocation

Hi Suzanne, Like many said above, Active Rain and My Website get top priority. But, next would have to be Facebook, and now that I am beginning to make more videos, I would say that YouTube will be next. I remembered what Chad told us in IMSD classes. Become the master of one Social Media at a time, then you can move on to another one.

 

September 22, 2012 10:15 AM #38
Rainmaker
313,610
Sandy Acevedo
951-290-8588 - Chino Hills, CA
RE/MAX Masters, Inland Empire Homes for Sale

This is great feedback from everyone. I will return again to hear othes chime in....                      

September 22, 2012 10:34 AM #39
Rainmaker
70,081
Tarris Rogers
Becky Breeze & Company Real Estate - Bend, OR
Bend Oregon Real Estate

I think you have the right idea in that what works for one, may not work for another, and whichever social medium seems to get your the largest payback, is the one you should spend your time on.

September 22, 2012 12:38 PM #40
Rainer
196,031
Beth Paterson
Reverse Mortgages SIDAC, NMLS #173899 - Saint Paul, MN
NMLS #342859

Great question, Suzanne!  I think everyone needs to decide for themselves what works.  I heard a talk the other day on "Engagement Marketing" where the speaker, Jeff Ferrazo from Constant Contact, pointed out that it doesn't take a lot of connections, "Likes," etc. from social media, it's using the media correctly with the contacts we have.  Don't feel guilty, do what works for you.

I have been seeing a lot more referrals coming from the internet, mainly our website and my blog. But I do have the blog posts sent to FB, LI, and Twitter so they all interconnect.  I haven't even gotten on Pinterest because I know I'd never get off - I love crafting, decorating, cooking... need I say more? LOL

September 22, 2012 12:44 PM #41
Rainer
47,740
Amada Slade
Ballenger Realty, Beaufort SC - Beaufort, SC

Hi Suzanne,  Yes I know exactly where you are coming from.  How does anyone have the time to keep up with everything.. It gets crazy.  I do the best I can, but there are days when I am lucky to have the time to check my tremendous amount of email.  The  rest have to take their turn.  AR seems to be my first visit though everyday.  Hopefully one of these days it may pay off!  Great blog, thanks for sharing.

September 22, 2012 03:42 PM #42
Rainmaker
568,184
Bobbie Smith
RE/MAX OF THE POCONOS - Stroudsburg, PA
Real Estate in the Poconos of PA 570-242-1891,

Pinterest is bringing me lots of followers and "interested parties" whereas Facebook gets me nothing.  It is so much easier on Pinterest or even Google plus to increase your "group of followers" and/or exposure.  Hopefully a lead will come from one of them soon.

September 22, 2012 04:37 PM #43
Rainmaker
648,389
Evelyn Kennedy
Gallagher & Lindsey, Alameda, California - Alameda, CA
Alameda, Real Estate, Alameda, CA

Suzanne:

I like pinterest it is fun.  But Facebook is the social media I concentrate on.  I have only been on facebook for about 8 months.  I hope it will bring me some business but nothing yet.  I post once a day and check if I have any comments later in the day.

September 22, 2012 05:23 PM #44
Rainmaker
659,042
Pamela Seley, REALTOR®
REALTY EXECUTIVES OTF - Temecula, CA
Menifee Lakes California Real Estate

Definitely no facebook for me. I have a pinterest account and I like it because of the photos. I haven't spent much time on it. I cancelled my google plus because it wasn't doing anything for me or my business. Just a waste of time. Meeting people face to face is the best way to generate business, imo.

September 22, 2012 05:42 PM #45
Rainmaker
262,986
Pat & Steve Pribisko
Keller Williams Greater Cleveland West - Westlake, OH

Susanne, we can't do it all and maintain our sanity.  We need time for family, friends and ourselves.  My opinion is that you should choose the social media that works best for you and business.

September 24, 2012 02:46 PM #46
Ambassador
506,451
Jason Sardi
Auto & Home & Life Insurance throughout North Carolina - Charlotte, NC
Your Agent for Life

Hi!

While I don't mind having several lines in the pond, it's also important to direct my energy to those things that will or already have produced maximum results.  Plus, work/life balance is crucial.  And I still don't remember my Twitter password ;)

BTW - The check is in the mail :)

September 25, 2012 06:05 AM #47
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Suzanne McLaughlin

Sabinske & Associates, Realtor
Need Information for Wright or Sherburne Counties, call me!
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