The guaranteed way of getting a listing EVERY time!

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Services for Real Estate Pros with | Nashua Video Tours
Real Estate Video Tours

Real Estate Video Tours are effective on many levels - the obvious one is that it helps sell a home. But a less obvious benefit is as an incredibly effective LISTING TOOL.

Why? Because you're appealing directly to the ego of the seller! You're going to make a mini-movie of their home! The reality is, in regards to video tours, the sellers 'get it' far more than realtors do! They understand the potential benefits and effectiveness. They also know what the market is currently like and how effective marketing is a key in getting a home sold today.

The mistake many realtors make however, is telling a potential client that you will do a video tour of their home.

Why is that a problem? Video is the hot buzzword on the web right now - not just in real estate, but in general.

In the Boston/ Southern New Hampshire area, there are only a handful of listings that have actual, real video tours, yet so many realtors 'promote' their 'video tours' as to a potential listing client.

The problem lies with misinformation. There are numerous companies out there (VisualTours, RealEstateShows, TourFactory, etc.) that offer inexpensive slideshow programs. Operative word: SLIDESHOW.

There's nothing wrong with these marketing alternatives at all - some represent quite a good value and offer a very nice presentation. A SLIDESHOW PRESENTATION.

Not only are these NOT video in any sense of that definition, the bigger problem is that 95% of realtors that use these programs just regurgitate the EXACT SAME photos that the buyers JUST saw on the MLS - into a slideshow! How does zooming in and out on those SAME photos (with a little music in the background) give the buyer any additional information? It doesn't! It's just a rerun of what they JUST saw, and most importantly, ITS NOT VIDEO!

One problem is these companies market their products AS video, because that's the big thing right now. It's false advertising and misrepresentation no matter how you cut it! It's NOT video - it's PHOTOS. The SAME photos you probably JUST saw! And again, there is nothing wrong with photos. But call a spade a spade! Just because you zoom around your still photos, doth not a video make!

Realtors actually 'think' this is video, and market it as such to their clients!

If you are doing legitimate, full motion video, you are providing a far superior marketing product to your customer, and you must be SURE that you present it as such. The best way? Bring a SAMPLE video on your iPod, iPhone, on a CD or DVD, or on your laptop. SHOW them the video. Don't tell them about it, SHOW them. Let them watch the entire tour. EXPLAIN to them the difference between YOUR video tour and virtually EVERYONE in your market who claims to offer video. You must educate your sellers as to the differences.

Once THEY understand the differences, YOU have the listing. It works EVERY TIME. It really does.

Use video to your advantage!

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Rainer
88,307
Carol Spengel
Wheaton IL
Prudential Rubloff

I understand the difference.  The problem is making the video really look good.  What camera do you use, how do you keep the shot steady, what do you do for additional lighting?  It's easy to say go shoot video, but my job is to make the house look really good. 

How much do you charge for this?

January 20, 2008 11:43 AM
Rainer
146,252
Fred Light
Real Estate Video Tours for MA and NH
| Nashua Video Tours

Sherry:  Doing a good real estate video is not for the faint of heart.  It requires decent equipment, computer processing power, shooting skills, editing skills, etc.  Otherwise you're potentially going to end up with either a 'stalker video' or a video that you need to offer dramamine for - not really your intention I'm sure.

I charge between $139 and $300 for my video tours (but I only work in the Boston/ Southern New Hampshire/ Coastal Maine areas).  You can find videographers who specialize in real estate on WellcomeMat.com.

Try it....!  Video is one of those FEW things today that can set you APART from virtually ALL of your competitors!  (Similar to having a website in 2001 did!).  But I'm sure in a few years, everyone will be doing video and it will not longer have that exclusive 'it' factor! 

 

January 20, 2008 12:11 PM
Rainer
146,252
Fred Light
Real Estate Video Tours for MA and NH
| Nashua Video Tours

Sherry:  Doing a good real estate video is not for the faint of heart.  It requires decent equipment, computer processing power, shooting skills, editing skills, etc.  Otherwise you're potentially going to end up with either a 'stalker video' or a video that you need to offer dramamine for - not really your intention I'm sure.

I charge between $139 and $300 for my video tours (but I only work in the Boston/ Southern New Hampshire/ Coastal Maine areas).  You can find videographers who specialize in real estate on WellcomeMat.com.

Try it....!  Video is one of those FEW things today that can set you APART from virtually ALL of your competitors!  (Similar to having a website in 2001 did!).  But I'm sure in a few years, everyone will be doing video and it will not longer have that exclusive 'it' factor! 

 

January 20, 2008 12:11 PM
Rainer
112,847
Ryan Martin
Bellingham Commercial RE Broker
Windermere Real Estate / Whatcom Inc.
Fred - SWEET image, I love it. I have recently attempted video tours and am fine tuning my skill before I make any promises to sellers. I was one the first to shoot true 360 tours on all listings in my area and I definitely see video being the next step. We still don't have too much in our ares, so it is a great time to get good.  
January 20, 2008 01:12 PM
Ambassador
550,147
Frank Rubi
Homes for Sale Metairie, La.
Frank Rubi Real Estate, LLC.
Fred, your cost is not that bad. I think true video is the only way to go. Could you give us a little more information on your equipment and software.
January 20, 2008 09:46 PM
Rainer
146,252
Fred Light
Real Estate Video Tours for MA and NH
| Nashua Video Tours
Frank:  Try this
January 20, 2008 10:09 PM
Rainmaker
95,401
Michael Sahlman
e-PRO - Miami Beach Florida Luxury Homes
www.HomesForVIPs.com - Keller Williams Realty

thanks for the info Fred...very interesting. hope to be able to follow through on this shortly.

June 09, 2008 07:18 AM
Rainmaker
540,827
Diane Daley
Caron's Gateway Real Estate

Nice if you hae an area with cell service and internet access... Still many parts of the US living in the 70's...

February 17, 2010 02:39 PM
Rainer
96,096
Ross Therrien
Realtor, Broker Associate
Prudential Verani Realty, Londonderry,New Hampshire

I'll keep you in mind on my next listing, unless its a dump unless you can shot miracles.

My office manager, John highly recommened you at our last office meeting.

 

October 20, 2010 09:29 PM
Anonymous
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Rainer
146,252

Fred Light

Real Estate Video Tours for MA and NH
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