I Hate all Real Estate Agents Except Mine

By
Real Estate Agent with Realty ONE Group

Author's note: in case my mother sees this, I hit post before sundown and Kol Nidre

Fair enough. And not at all surprising, since nearly all the surveys in which real estate agents as a group are rated somewhere just this side of your average state politician or used car salesman, the caveat nearly always given is “except for my agent.”

To be honest, I’m all for loyalty. It’s something that is in remarkably short supply in an industry where the prime qualification to be hired by someone isn’t necessarily the knowledge you have or the service you provide but rather your relation to a seller or buyers’ third cousin’s brother’s girlfriend’s hairdresser who sells part time in between coloring appointments.

At the same time, it also strikes me there ought to be some reality checks in place.

Take, for example, a seller I spoke to this morning whose listing had expired a few months ago. It seems the trouble was other agents “weren’t doing their job” and only would show “their own listings and not somebody else’s.” The listing agent, I was told, held open houses every single weekend and put the home in the MLS and because of these other agents, the house didn’t sell after being on the market for 18 months.

Yes, 18 months.

Now, my takeaways from this story are a little different than the seller’s.

First of all, this situation would seem to prove my long-standing argument that open houses don’t sell homes. Quite frankly, even your average cat after running into the same sliding glass door over and over again eventually learns the effort is futile. If holding open houses x number of times per month doesn’t sell the home, why exactly would you believe x times 18 open houses are going to do the trick?

What the seller sees as hard work instead was little more than busy work. Unless the agent got some buyers out of the deal.

Second, as I explained when asked why I didn’t sell the home when it was on the market for 18 months, I explained quite simply that the marketing wasn’t such to bring this home onto either my radar or that of my buyers. Photographs don’t necessarily make all the difference between selling or not but they certainly can sway buyers whose emotions are driving their buying decisions.

Hey look, kids! It’s a hallway! What an incredibly unique feature seen only in 95 percent of all homes.

Is this a submarine, because it seems like this photograph was taken in mid dive in rather dim light …

And let’s not forget the photo of the kitchen which, rather than highlighting the corian counters and decent cabinetry, makes the kitchen look small by hiding most of it behind a counter top three feet away from the lens.

There’s a reason I got smart a while ago and started using a professional photographer onany non-short sale listing over $75,000 …

This would not be considered a huge kitchen. But it sure looks a hell of a lot bigger than the one above, doesn’t it? Want to see a bathroom?

I’d also show you a photo of a hallway but, oddly enough, I just don’t have one of those handy.

Now, these were two things I was able to identify within about 42 seconds. Though a hand-written note is on the way to the seller, odds are he’ll not pick up the phone to call because, well, he hates all agents except for his own.

That’s a shame. Because the basic reality is there are no unsellable homes. There only are homes one agent can’t seem to get sold.

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Want to read more that Jonathan and Tobey have to say about Phoenix real estate and the industry in general? Check out his outside All Phoenix Real Estate.com blog or his Facebook Fan Page!

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Rainmaker
1,601,786
Laura Cerrano
Feng Shui Manhattan Long Island - Locust Valley, NY
Authentic Feng Shui Expert

This only speaks the highestes of your agent, right? It's a nice thing to have that kind of trust in anyone. :)

 

Love and light,

Laura

Sep 25, 2012 05:26 PM #1
Rainmaker
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Kathy Stoltman
Rockwood Realty - Ventura, CA
Ventura County Real Estate Consultant 805-746-1793

Point well made Jonathan, great visual you provided, really enjoyed the post.

Sep 25, 2012 05:32 PM #2
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Cindy Jones
Integrity Real Estate Group - Woodbridge, VA
Pentagon, Fort Belvoir & Quantico Real Estate News

I just had a friend in another agent who after a year of their home on the market took my advise and switched agents.  A stager and professional photographer came in and did their magic.  They left the home at the same price and in 2 weeks had an offer.  Your examples are just another reason to check your agents marketing before you list your home.

Sep 25, 2012 05:37 PM #3
Rainmaker
204,924
Nick Bastian
Realty Executives - Tempe, AZ
Real Estate Agent - Tempe

Great post, JD!

Nov 07, 2012 10:04 AM #4
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Alan May
Coldwell Banker Residential - Evanston, IL
Evanston & Northshore of Chicago real estate

Oy!

Nov 07, 2012 10:09 AM #5
Rainer
158,921
Glenn Freezman
Family Abstract, Inc. - Horsham, PA

G'zi G'zunt!!

Nov 07, 2012 10:50 AM #6
Rainmaker
51,482
Dee Dee Hanson
C21 Affiliated Saugatuck - Saugatuck, MI

Loved the photos and loved the dog.  My dog is with me also.  That dog has sold more homes than I have.

Ilsa with business card courtesy of Dee Dee Hanson, CB Woodland

Nov 07, 2012 10:54 AM #7
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Doug Rogers
Bayou Properties Realty - Pineville, LA
Your Pineville Louisiana Agent

Price, marketing, condition. It's really that simple.

Nov 07, 2012 11:07 AM #8
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Ed Silva
RE/MAX Professionals, CT 203-206-0754 - Waterbury, CT
Central CT Real Estate Broker Serving all equally

The only thing that helps a house to sell aside from presentation is price. You can have the finest photos in the system, but if it's overpriced it will just sit.

Nov 07, 2012 11:21 AM #9
Rainmaker
180,499
Cameron Wilson
Labrum Real Estate - Murrieta, CA
The Short Guy - Murrieta,Temecula,Menifee California

If it's priced right it will sell.

I always thought all real estate agents were loved.Yeah right.

Nov 07, 2012 01:34 PM #10
Rainmaker
682,102
Evelyn Kennedy
Gallagher & Lindsey, Alameda, California - Alameda, CA
Alameda, Real Estate, Alameda, CA

Jonathan:

Great photography is a must for any home I list.  I want everyone on the web to see beautiful photos of the home I am selling.  But in the case you mentioned, what about the price?  Even with lousy photos if the price if right the house will sell.

Nov 07, 2012 03:01 PM #11
Rainer
136,102
Jon Karlen
Finish Line Realty - Shelbyville & Louisville Ky Real Estate - Shelbyville, KY
Louisville & Shelbyville Kentucky real estate

Great points.  Definitely not any unsellable homes - just have to do what it takes to make the deal happen. :)

Nov 07, 2012 03:56 PM #12
Rainmaker
558,171
Susan Mangigian
RE/MAX Preferred, West Chester, PA, RS152252A - West Chester, PA
Chester & Delaware County Homes, Delaware and Ches

Pictures do really make a difference and while I take decent photos, I am going to start using a photographer as well.  Don't want to hijack this post but I see an old friend up above that I haven't seen in forever!  Hi Cameron!!!  

Nov 07, 2012 04:16 PM #13
Rainmaker
561,139
Ginger Harper
Coldwell Banker Sea Coast Advantage - Southport, NC
Your Southport~Oak Island Agent!

What...My folks just love me..

LOL..

Have a great evening.

 

Nov 07, 2012 06:07 PM #14
Rainmaker
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John Juarez
The Medford Real Estate Team - Fremont, CA
CDPE, ePRO, SRES, GRI, PMN

When I took my own photos I thought I was doing a good job. But “good” is not adequate in this competitive market. Our team uses a professional photographer to take the listing photos after our stager has done her part of the job.

 

Of course, the price has to be right, too.

Nov 07, 2012 08:50 PM #15
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Christine Donovan
Donovan Blatt Realty - Costa Mesa, CA
Broker/Attorney 800-610-7253 DRE01267479 - Costa M

Jonathan - There are certainly ways to make a home more marketable and pictures are one of the most important.

Nov 07, 2012 09:51 PM #16
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Jonathan Dalton

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