Marketing is all about keeping your name and message in front of as many potential clients as possible, while staying in touch with your current clients so you continue to be their agent of choice and can obtain referrals from them. At Best Agent Business, there is no such thing as a past client. Everyone you have done business with is your client, and while they may or may not complete another transaction with you, they are your source for referrals and positive name recognition. Your collection of clients adds value to your business; they are your asset.
We understand there are many necessary components to today's real estate marketing plans, (see http://bestagentbusiness.wikispaces.com/Marketing+Group for an overview of all that we do), and many offices and agents are not equipped to handle all of this alone. That is where Best Agent Business comes in.
When you work with anything related to Marketing at Best Agent Business, you will interact with a single Marketing Assistant who will do most of your marketing and coordinate other marketing experts behind the scenes as needed. For any Marketing services within Best Agent Business, you should only receive emails or phone calls from your Marketing Assistant. For every client who does Marketing, we develop a Marketing Plan which we constantly maintain and evolve as a one page agenda. Here is our advice on the minimum Marketing core services you should implement:
o Monthly Email Newsletter to Clients/SOI/Buyer-Seller Leads
o Weekly Social Media and Blogging
o Monthly Mailed Newsletter to Clients/SOI/Buyer-Seller Leads
If you are like most clients and are wasting leads, you should budget about 20% of your Best Agent Business hours for Marketing. If you need more leads, you should budget as much as 50% of your Best Agent Business hours. For example, if you have plenty of leads and are doing the $995 level of 50 hours per week with us, you should budget about 10 hours for Marketing. If you want to ramp up your Marketing efforts, contact us.
For more information on how Best Agent Business can help you improve your Marketing Plan and many other aspects of your Real Estate Business, visit us at www.bestagentbusiness.com, call (202) 297-2393, or e-mail us at: firstname.lastname@example.org.