Marketing Tip- Make a Neighborhood Directory!

By
Real Estate Agent with Coldwell Banker Sun Land Realty

We started this about two years ago. We realized that post cards, magnets, seeds for spring really do not work. It is old school marketing and those using it are wasting dollars better spent elsewhere. We started a neighborhood directory.

Here is what we did: we mailed out to the 125 homes in our farm area (those directly around our home) a letter asking for info like name, address, phone #'s, e-mail addresses, and age and sex of children. We did the mailer 3 times and let them know we would not use it for marketing (we let them know so they would not think it was a gathering of info for a barrage of e-mails). We did it low key...no advertising...just a picture of us on the back cover and a brought to you by Team DiMuria with our contact info. We added things like pool schedules, our favorite local restaurants, and emergency numbers.

It has been very successful and always gives us a reason to contact new neighbors so they can get their info in the directory. It also allows us to quickly announce things like a neighborhood block party that we sponsor! We have received leads and referrals from it...and we are known as the neighborhood experts in large part because we are the picture they see every time they need a neighbors phone...or order pizza!

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Jeffrey DiMuriaSouth Brevard Beach Homes   Jeffrey DiMuria  

  Phone:
  321.223.6253         
  e-mail
:
  Jeff@SouthBrevardBeachHomes.com
       www.SouthBrevardBeachHomes.com

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Rainer
7,053
Carrie Heath
REMAX Affiliates

I do this for my own neighborhood - and everyone looks for the updated lists at our annual block party!  Last year I didn't get it printed in time for the block party, and several people got a little funny about not knowing who the "new" people were and how to get hold of them.  Needless to say, my kids earned a Big Mac by hand-delivering the "updated" neighborhood list.

I also started letting the neighborhood tweens and teens add to a services flyer, new people and old like knowing who likes to babysit, who mows lawns, who walks pets, etc.

January 24, 2008 03:22 PM
Rainmaker
191,960
Emily Lowe
Nashville TN Realtor
The Lipman Group Sotheby's International Realty
I like so much about this idea and I can still see how it might be difficult to get people to trust you with their info.  I will have to consider this carefully!!  Thanks for the idea, though!
January 24, 2008 07:48 PM
Rainmaker
179,046
Jackie - computer-training-atlanta.com
770.498.7333

These neighborhood directories work well!  A client had a different spin on the idea, and had me create a directory of area services/business/service providers. (Of course, they were the only mortgage business in the book).  It worked extremely well.

January 24, 2008 09:57 PM
Rainer
46,344
Jacki & Jerry Shafer
The Shafer Team, Call 502-643-SOLD
The Shafer Real Estate Team, Keller Williams Louisville East

I think the idea is WONDERFUL, and a great ADDITION to "old school" consistent mailings.  Sometimes the old "tried and true" shouldn't be thrown out.  You just have to be patient.  In the Keller Williams seminars I attend the stats are that it might take 1.5 or even up to 2 years for postcard or other frequent mailings to pay off, especially if they don't already know you.  But it WILL pay off.  So my advice would be to not throw out the baby with the bath wather!  Do BOTH!

 

January 25, 2008 05:18 AM
Rainmaker
16,222
Kim Norton
WORLD-CLASS SERVICE in Northwest Arkansas!
Keller Williams Market Pro Realty

Jacki, I couldn't agree more!  Take this blog for instance!  It was written in 2008 and it is now 2/6/14 and I am reading this!  Sometimes, we givee up on our systems just before there is a breakthrough!  Great Article!

February 06, 2014 08:01 AM
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Rainmaker
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Jeffrey DiMuria 321.223.6253 www.SouthBrevardBeachHomes.com

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