Marketing Tip- Make a Neighborhood Directory!

By
Real Estate Agent with Coldwell Banker Sun Land Realty

We started this about two years ago. We realized that post cards, magnets, seeds for spring really do not work. It is old school marketing and those using it are wasting dollars better spent elsewhere. We started a neighborhood directory.

Here is what we did: we mailed out to the 125 homes in our farm area (those directly around our home) a letter asking for info like name, address, phone #'s, e-mail addresses, and age and sex of children. We did the mailer 3 times and let them know we would not use it for marketing (we let them know so they would not think it was a gathering of info for a barrage of e-mails). We did it low key...no advertising...just a picture of us on the back cover and a brought to you by Team DiMuria with our contact info. We added things like pool schedules, our favorite local restaurants, and emergency numbers.

It has been very successful and always gives us a reason to contact new neighbors so they can get their info in the directory. It also allows us to quickly announce things like a neighborhood block party that we sponsor! We have received leads and referrals from it...and we are known as the neighborhood experts in large part because we are the picture they see every time they need a neighbors phone...or order pizza!

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Jeffrey DiMuriaSouth Brevard Beach Homes   Jeffrey DiMuria  

  Phone:
  321.223.6253         
  e-mail
:
  Jeff@SouthBrevardBeachHomes.com
       www.SouthBrevardBeachHomes.com

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Rainmaker
327,795
Marti Garaughty
a highly caffeinated creative type. The Art of Mar
garaughty.com
 I love simple but effective ideas like this, easy to start, affordable and a great way to connect with your community on a frequent basis.
January 21, 2008 05:23 PM
Rainer
88,782
Jimmy McCall
The Ex-Mortgage Consultant
TheHappyCottage.com
I love this idea.  I think I will try to do something like this to help my realtor partners.
January 21, 2008 08:48 PM
Rainmaker
271,033
LaNita Cates
REMAX of Joliet
Good for you! That would work to put in things for sale, yard sales, looking for a sitter...anything really!
January 21, 2008 11:33 PM
Ambassador
248,574
Melissa Grant
The Law of Attraction In Life & Business
A Serendipity World
Great stuff ! I have bookmarked this for later ! Thanks for sharing !
January 22, 2008 06:10 AM
Rainmaker
341,396
Dan Brudnok
REALTOR,e-PRO,ABR,GREEN,SRES,CSP
Keller Williams RE- Exton - PA License Number #RS225179L

Nice idea....and a great opportunity to make contact with another purpose than direct marketing.

In many changing neighborhoods it can be a great plus....you did 3 updates over 2 years?

January 22, 2008 09:54 AM
Rainmaker
201,298
Marzena Melby
Realtor, Twin Cities Minnesota Real Estate
Coldwell Banker Burnet Realty

Great idea! Very simple and easy for everyone to do.  Also, to keep the cost down, you could have a local pizza  parlor or a local ice cream shop sponsor part of the cost in exchange for a coupon printed in the directory.

Thanks for sharing! 

January 22, 2008 10:13 AM
Rainmaker
814,370
Jeffrey DiMuria 321.223.6253 www.SouthBrevardBeachHomes.com
www.SouthBrevardBeachHomes.com
Coldwell Banker Sun Land Realty
Dan, yes..we did two the first year...to get all the sceptical neighbors who did not want to give us info at first. When they read their neighbors name and not there own name...they decided to hook up for the 2nd.
January 22, 2008 10:20 AM
Rainmaker
57,419
Anthony Saunchez
Realtor, San Bernardino
Summit Realty Group
Thanks for sharing. This is usable and workable 
January 22, 2008 12:35 PM
Anonymous #19
Anonymous
Anonymous

Good idea.  I use a Real Estate Information Service and specifically a program called PropTools to get updated information about the neighbors.  All I have to do is highlight an area around a home and it will pull up names and addresses of current owners and put them in label format.  I can also see satelite images of the properties, property lines, sale price by year the property sold, year sold and building square feet, water lines and pipe diameters, power lines, FEMA flood map information, school districts, street names, deed book and page number info, taxable information and a whole host of other data.  I use it for just listed letters, just sold letters, farming letters, personal marketing and general contact.  I can't get email addresses or phone numbers from the program... for that I have to ask the owners for it, and I've found that people are generally reluctant to give out that information.

January 22, 2008 03:58 PM
Rainer
36,058
Libby Cousins
Contract Mortgage Processor
Extraordinary Processing
That really is a great idea! My HOA does one but the yseem to only give out a list of neighbor's names, addresses and phone numbers when you first move in. There was talk of them putting it online with a password. I would use a directory given to me by a local realtor over the online version though as it is nice to have handy.
January 23, 2008 12:26 AM
Ambassador
790,076
Russ Ravary
Metro Detroit homes - Michigan Real estate & Mortgage info
Keller Williams Commerce
Many homeowners associations have that in our area.  My own subdivision does it.  Many will let you advertise on it for a fee.
January 23, 2008 04:33 AM
Rainer
232,004
BLR Guy
BLRGUY(Beach & Luxury Realty Inc)
Glad to hear your success with this idea...but I have to disagree with you on the magnets and postcards as it has been VERY successful for alot of my associates.
January 23, 2008 04:58 AM
Rainer
44,023
Karen Hubert
Home Stager
Center Stage Design-real estate staging, Ancaster/Hamilton
What an awesome idea.  I think something like that is very useful.  I'm going to get right on that. Thanks so much.
January 23, 2008 02:59 PM
Rainmaker
256,532
Pat Laracy Baker
Realtor, Green, ABR, Needham, Massachusetts
Key Advantage Realty
I agree about the mailings.  This sounds like a great idea. Thank you for sharing it with us.
January 23, 2008 08:04 PM
Rainer
6,585
Vincent Coccia
Construction Services Integration
Very good idea and I may look into this. Thanks.
January 23, 2008 09:39 PM
Rainer
7,053
Carrie Heath
REMAX Affiliates

I do this for my own neighborhood - and everyone looks for the updated lists at our annual block party!  Last year I didn't get it printed in time for the block party, and several people got a little funny about not knowing who the "new" people were and how to get hold of them.  Needless to say, my kids earned a Big Mac by hand-delivering the "updated" neighborhood list.

I also started letting the neighborhood tweens and teens add to a services flyer, new people and old like knowing who likes to babysit, who mows lawns, who walks pets, etc.

January 24, 2008 03:22 PM
Rainmaker
194,260
Emily Lowe
Nashville TN Realtor
The Lipman Group Sotheby's International Realty
I like so much about this idea and I can still see how it might be difficult to get people to trust you with their info.  I will have to consider this carefully!!  Thanks for the idea, though!
January 24, 2008 07:48 PM
Rainmaker
190,021
Jackie - computer-training-atlanta.com
770.498.7333

These neighborhood directories work well!  A client had a different spin on the idea, and had me create a directory of area services/business/service providers. (Of course, they were the only mortgage business in the book).  It worked extremely well.

January 24, 2008 09:57 PM
Rainer
46,444
Jacki & Jerry Shafer
The Shafer Team, Call 502-643-SOLD
The Shafer Real Estate Team, Keller Williams Louisville East

I think the idea is WONDERFUL, and a great ADDITION to "old school" consistent mailings.  Sometimes the old "tried and true" shouldn't be thrown out.  You just have to be patient.  In the Keller Williams seminars I attend the stats are that it might take 1.5 or even up to 2 years for postcard or other frequent mailings to pay off, especially if they don't already know you.  But it WILL pay off.  So my advice would be to not throw out the baby with the bath wather!  Do BOTH!

 

January 25, 2008 05:18 AM
Rainmaker
24,966
Kim Norton
YOUR Realtor for Northwest Arkansas!
Keller Williams Market Pro Realty

Jacki, I couldn't agree more!  Take this blog for instance!  It was written in 2008 and it is now 2/6/14 and I am reading this!  Sometimes, we givee up on our systems just before there is a breakthrough!  Great Article!

February 06, 2014 08:01 AM
Anonymous
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Rainmaker
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Jeffrey DiMuria 321.223.6253 www.SouthBrevardBeachHomes.com

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