As a basic point in Internet Marketing, pay-per-click is out and Organic is "IN".
An insightful friend once pointed out, its no longer, "Whats your website?" Rather, its "How many websites do you have?"
Organic Marketing is a strategy which increases your overall web presence by placing yourself in as many locations as possible simultaneously. You want to create 'reciprocal links'; this is a link that connects to itself completely from 2 or more locations. So if you had 2 websites and on the main page of each website they each referred to the other, that is a good reciprocal link. This process allows you to move higher in search engines.
SO WHAT TOOLS ARE AVAILABLE?
Well if you're here you already know about active rain. In my oppinion its the best blog site out there. I can be found on blogspot.com but that definately has not yielded the same results. ***
Another great site is Trulia. You can post questions or answer questions and you can also post your listings, all for free! Definately work the 30 seconds it took to sign up. *****
Now here's a biggy: Point2agent.com. It allows you to build a handshake network with other agents, make and recieve referrals and Post your own listings which then gets emailed out to your whole network to find the buyer agent. Its awesome. It even gives you your own website and its not some chincy site it actually looks good! If you know how to do the basic WYSIWYG editor then you can make a really professional presence....
ALL for FREE!
Thats all for now.