10 Signs Your Blogging Is Working

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Real Estate Agent with RE/MAX Elite 513.265.3004 www.LizTour.com SAL.2002007747

Blog10 Signs Your Blogging Is Working

So you've started blogging and you're not sure it's working?  You're like everyone in the biz and you want it to work YESTERDAY, and frankly even that isn't soon enough!  But unless you hit the blogger's lottery, chances are it's going to take some time to get those consumer calls!  And maybe never for those calls if your topic selection isn't attuned to what the consumer wants. 

So how do we know our blogging is working?  Here's 10 things that we've had happen that tell us it's working (in no particular order):

1.  Two listing referrals in the last two months from Active Rain members.
2.  Multiple quotes in the local paper and magazine regarding real estate and school levy influence.  And we've had the RE/MAX blog for the weekly e-newsletter twice.
3.  Small business owners that know us by name when we walk in.
4.  A small business owner that has our post about them captured on the front page of their website and leading readers back to our blog.
5.  Requests for us to blog about events we've covered before, with updates for this year's event.  And yes, we do blog by request!
6.  Calls from people that think WE are the event hosts or business for localism posts.  We make it clear at the end of each post that we're REALTORS(R).
7.  Google likes us.  Finding your posts on page 1 and sometimes even at the top of page 1 organically for key phrases we target?  Pretty sweet!
8.  Emails and calls from potential home buyers and sellers, especially noticeable in response to our niche blogging.  This took time to develop.
9.  Increased traffic on our main site because our blog site links to it.
10. We know more about our communities, neighborhoods, events, etc.  All because we're blogging about them, and to do that, we have to be out and about.  Driving neighborhoods we've never shown a home in.  Attending events we might have otherwise skipped.  And it's a good thing!


So keep on blogging.  The signs that it's working aren't always going to be so obvious as a phone call saying "I've been reading your blog and you're my REALTOR(R)!", but the signs are there.  And if you're NOT getting signs that your blogging is working, it may be time to re-evaluate the What and the How of your blogging.  Might we suggest some Active Rain University review?  Bob will get you on the right path!

Back tomorrow with another post (if not sooner!),
Liz and Bill aka BLiz

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REALTORS(S) Serving Warren County Ohio & Adjacent Areas

The Liz Spear Team of RE/MAX Elite
Elizabeth & William Spear
Ask for us by name if you visit the office!

EHO Two locations: Lebanon & Mason, OH
Liz direct:  513-265-3004
Bill direct: 513-520-5305     
Fax: 866-302-8418

MailTo:  LizSpear@Go-Concepts.com

Our Website:  www.LizTour.com

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Re-Bloggged 2 times:

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  1. Laura Cerrano 10/13/2012 06:31 AM
  2. Winston Heverly 02/13/2013 11:01 AM
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Comments 108 New Comment

Ambassador
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Liz and Bill Spear
RE/MAX Elite Warren County Ohio
RE/MAX Elite 513.265.3004 www.LizTour.com

Chris, That's more like it :)

October 16, 2012 03:09 AM
Rainmaker
230,730
Grant Schneider
Your Coach Helping You Create Successful Outcomes
Performance Development Strategies

Liz and Bill,

 

Those 10 measurements are not the only ones.  For instance, I have found that I have had increased calls on my key consulting practice in areas of leadership and strategic planning.  Please that do not know Active Rain  have said they have googled me and I have come up first in the area.  Thanks, Active Rain.

October 16, 2012 08:18 AM
Ambassador
1,359,555
Liz and Bill Spear
RE/MAX Elite Warren County Ohio
RE/MAX Elite 513.265.3004 www.LizTour.com

Grant, Definitely not the only ones, just 10 that came to mind quickly for us.  More often that not, the finder just knows "the Internet" and not that it was an Active Rain blog post.  We'll take it however it comes :)

October 16, 2012 08:21 AM
Rainmaker
152,769
Elisa Uribe- Realtor
Oakland CA Homes for Sale
Wells and Bennett Realtors

It sounds like you have to down to a science. Does this mean there are a lot of agents in surrounding areas of OH that are on Active Rain? Is this a normal amount of referral for you or has it increased?

  Two listing referrals in the last two months from Active Rain members 

October 16, 2012 11:13 AM
Ambassador
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Liz and Bill Spear
RE/MAX Elite Warren County Ohio
RE/MAX Elite 513.265.3004 www.LizTour.com

Elisa, It's our first referrals that stuck.  We've had a couple of attempts, but they were outside of our market area.  In one case we helped them find someone in Cincinnati urban area, the other was so far from us that we didn't have a contact.  There are not a lot of active Active Rainers in our immediate area.  You'd think between Cincinnati and Dayton there would be, but not so much.

October 16, 2012 11:34 AM
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Liz and Bill Spear

RE/MAX Elite Warren County Ohio
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Additional Information

REALTORS(R) serving Warren County Ohio and surrounding areas. Observing and reporting on real estate and related topics to help your quality of life! And if you're asking where is Warren County Ohio? We fill the space between Cincinnati and Dayton. Perfect for enjoying the bigger cities without living in them. Places like Mason, Lebanon, Springboro, Waynesville, Franklin and more. Plus lots of rural properties available too. We work with both residential homes buyers and sellers.