10 Signs Your Blogging Is Working

By
Real Estate Agent with RE/MAX Elite 513.265.3004 www.LizTour.com SAL.2002007747

Blog10 Signs Your Blogging Is Working

So you've started blogging and you're not sure it's working?  You're like everyone in the biz and you want it to work YESTERDAY, and frankly even that isn't soon enough!  But unless you hit the blogger's lottery, chances are it's going to take some time to get those consumer calls!  And maybe never for those calls if your topic selection isn't attuned to what the consumer wants. 

So how do we know our blogging is working?  Here's 10 things that we've had happen that tell us it's working (in no particular order):

1.  Two listing referrals in the last two months from Active Rain members.
2.  Multiple quotes in the local paper and magazine regarding real estate and school levy influence.  And we've had the RE/MAX blog for the weekly e-newsletter twice.
3.  Small business owners that know us by name when we walk in.
4.  A small business owner that has our post about them captured on the front page of their website and leading readers back to our blog.
5.  Requests for us to blog about events we've covered before, with updates for this year's event.  And yes, we do blog by request!
6.  Calls from people that think WE are the event hosts or business for localism posts.  We make it clear at the end of each post that we're REALTORS(R).
7.  Google likes us.  Finding your posts on page 1 and sometimes even at the top of page 1 organically for key phrases we target?  Pretty sweet!
8.  Emails and calls from potential home buyers and sellers, especially noticeable in response to our niche blogging.  This took time to develop.
9.  Increased traffic on our main site because our blog site links to it.
10. We know more about our communities, neighborhoods, events, etc.  All because we're blogging about them, and to do that, we have to be out and about.  Driving neighborhoods we've never shown a home in.  Attending events we might have otherwise skipped.  And it's a good thing!


So keep on blogging.  The signs that it's working aren't always going to be so obvious as a phone call saying "I've been reading your blog and you're my REALTOR(R)!", but the signs are there.  And if you're NOT getting signs that your blogging is working, it may be time to re-evaluate the What and the How of your blogging.  Might we suggest some Active Rain University review?  Bob will get you on the right path!

Back tomorrow with another post (if not sooner!),
Liz and Bill aka BLiz

Posted by

REALTORS(S) Serving Warren County Ohio & Adjacent Areas

The Liz Spear Team of RE/MAX Elite
Elizabeth & William Spear
Ask for us by name if you visit the office!

EHO Two locations: Lebanon & Mason, OH
Liz direct:  513-265-3004
Bill direct: 513-520-5305     
Fax: 866-302-8418

MailTo:  LizSpear@Go-Concepts.com

Our Website:  www.LizTour.com

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Re-Blogged 2 times:

Re-Blogged By Re-Blogged At
  1. Laura Cerrano 10/13/2012 06:31 AM
  2. Winston Heverly 02/13/2013 11:01 AM
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Rainmaker
40,880
Andrew Ostrander
Ostrander Real Estate Group - Phoenix, AZ
Ostrander Real Estate Group

Definitely something to shoot for.  I think many new bloggers just have to be patient and keep blogging - it will come.  :)  Of course writing about quality topics helps and being interesting never hurts either. 

Oct 13, 2012 11:21 PM #89
Rainmaker
835,420
Marte Cliff
Marte Cliff Copywriting - Priest River, ID
your real estate writer

Every time I talk with an agent who isn't using Active Rain I urge them to start - and to blog regularly. Few take the advice.

I think the big problem is that people want instant results, and it just doesn't work that way.

It reminds me of a co-worker who once laughed at me for writing prospecting letters, because he tried it and "they don't work." It turned out that he had sent one letter to one prospect...

Oct 13, 2012 11:40 PM #90
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Bob Crane
Woodland Management Service - Stevens Point, WI
Forestland Experts! 715-204-9663

Thanks BLiz, sounds like a great start for a Blogging Goals list, I am sure that you at the top with each of these with your excellent postings!

Oct 14, 2012 02:59 AM #91
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Liz and Bill Spear
RE/MAX Elite 513.265.3004 www.LizTour.com - Mason, OH
RE/MAX Elite Warren County OH (Cincinnati/Dayton)

Andrew, Both of your statements are right on target.  Being patient and providing quality product are crucial.

Marte, We may be in one of the worst businesses for wanting immediate response.  And one letter to one prospect to determine letters don't work??  Wow!

Bob, We continue to learn and hopefully improve.  Many of our initial posts probably don't do much work for us, but more of the recent ones are written with the intent of staying power.

 

Oct 14, 2012 04:48 AM #92
Rainmaker
233,581
David Grbich
Ventana Coastal Properties - www.FindCARealEstate.com - San Juan Capistrano, CA
Orange County Real Estate - 949-500-0484

Bliz - your response to this blog post is eveidence all yoiur hard work is paying off!!! Nice to see all your great results and serves as motivation to keep blogging. AR blogging found me a buyer lead as well as a lease listing in the past 2 weeks which is all good. Regards Dave

Oct 14, 2012 08:08 AM #93
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Liz and Bill Spear
RE/MAX Elite 513.265.3004 www.LizTour.com - Mason, OH
RE/MAX Elite Warren County OH (Cincinnati/Dayton)

Dave, That's a pretty good two weeks when you get two clients out of it.  Keep on blogging!

Oct 14, 2012 08:13 AM #94
Rainmaker
193,409
Mary Sheridan
Keller Willliams - NE TN,Johnson City,Kingsport,Jonesboro - Johnson City, TN
Creative Marketing, Buyer Agency 423-943-7655

I'm delighted to  be one of those who gave you a recent referral as a result of your AR activities.   I hope you get a quick sale of the Thomas property.    Their parents have a lot of friends in this area and they'll sing my praises for a great referral.   

 

Oct 14, 2012 11:09 AM #95
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Liz and Bill Spear
RE/MAX Elite 513.265.3004 www.LizTour.com - Mason, OH
RE/MAX Elite Warren County OH (Cincinnati/Dayton)

Mary, And we appreciate that!  Just waiting on the Thomas family to be ready then we'll do our best to make you a hero back home :)

Oct 14, 2012 11:36 AM #96
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Margaret Rome, Baltimore Maryland
HomeRome Realty - Baltimore, MD
Sell Your Home With Margaret Rome

#11 You are known and loved by so many AR members. That did not happen overnight! Much continued success!
Margaret

Oct 15, 2012 03:23 AM #97
Ambassador
1,505,572
Liz and Bill Spear
RE/MAX Elite 513.265.3004 www.LizTour.com - Mason, OH
RE/MAX Elite Warren County OH (Cincinnati/Dayton)

Margaret, And not a bad #11 to have :)  We've been daily participants for two years and just enjoy what we gain from this community.  There's no place else quite like it.

Oct 15, 2012 03:48 AM #98
Rainmaker
652,414
Liz Wallace
Century 21 Sherlock Homes - Rockville Centre, NY
Broker C21 Sherlock Homes, Rockville Centre, LI, N

I get calls all the time from people who think I am in charge of different local events.  It may not mean immediate business buy my name and number is out there and that's a good thing.

Oct 15, 2012 05:29 AM #99
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Liz and Bill Spear
RE/MAX Elite 513.265.3004 www.LizTour.com - Mason, OH
RE/MAX Elite Warren County OH (Cincinnati/Dayton)

Liz, We had a call Saturday morning from someone that read our Rubber Duck Regatta post.  He's basically looking to support non-profits and has the means to do so and liked the fact that we were agents promoting the event.  He's looking to engage us to help with his efforts, a win-win in our book.

Oct 15, 2012 05:49 AM #100
Rainer
209,775
Nan Jester
Exit Real Estate Gallery Jacksonville Beach, FL - Jacksonville Beach, FL
Realtor, Exit Real Estate Gallery

All great points you make here.  I am still schlogging away but know eventually all will pay off. Good job.

Oct 15, 2012 11:21 AM #101
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Liz and Bill Spear
RE/MAX Elite 513.265.3004 www.LizTour.com - Mason, OH
RE/MAX Elite Warren County OH (Cincinnati/Dayton)

Nan, There is an end to the rainbow :)

Oct 15, 2012 12:07 PM #102
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Chris Alston
Chris Alston (Keller Williams Realty, Cupertino California) - Cupertino, CA
Silicon Valley, California

Okay, okay...  I'm back I'm back.  Well, at least three blogs in the last two days. So that kinda makes me back kinda... :)

Oct 15, 2012 10:15 PM #103
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Liz and Bill Spear
RE/MAX Elite 513.265.3004 www.LizTour.com - Mason, OH
RE/MAX Elite Warren County OH (Cincinnati/Dayton)

Chris, That's more like it :)

Oct 16, 2012 03:09 AM #104
Rainmaker
344,734
Grant Schneider
Performance Development Strategies - Armonk, NY
Your Coach Helping You Create Successful Outcomes

Liz and Bill,

 

Those 10 measurements are not the only ones.  For instance, I have found that I have had increased calls on my key consulting practice in areas of leadership and strategic planning.  Please that do not know Active Rain  have said they have googled me and I have come up first in the area.  Thanks, Active Rain.

Oct 16, 2012 08:18 AM #105
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Liz and Bill Spear
RE/MAX Elite 513.265.3004 www.LizTour.com - Mason, OH
RE/MAX Elite Warren County OH (Cincinnati/Dayton)

Grant, Definitely not the only ones, just 10 that came to mind quickly for us.  More often that not, the finder just knows "the Internet" and not that it was an Active Rain blog post.  We'll take it however it comes :)

Oct 16, 2012 08:21 AM #106
Rainmaker
165,029
Elisa Uribe Realtor #01427070
Wells and Bennett Realtors - Oakland, CA
California Homes for Sale in the East Bay

It sounds like you have to down to a science. Does this mean there are a lot of agents in surrounding areas of OH that are on Active Rain? Is this a normal amount of referral for you or has it increased?

  Two listing referrals in the last two months from Active Rain members 

Oct 16, 2012 11:13 AM #107
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Liz and Bill Spear
RE/MAX Elite 513.265.3004 www.LizTour.com - Mason, OH
RE/MAX Elite Warren County OH (Cincinnati/Dayton)

Elisa, It's our first referrals that stuck.  We've had a couple of attempts, but they were outside of our market area.  In one case we helped them find someone in Cincinnati urban area, the other was so far from us that we didn't have a contact.  There are not a lot of active Active Rainers in our immediate area.  You'd think between Cincinnati and Dayton there would be, but not so much.

Oct 16, 2012 11:34 AM #108
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