Luxury Real Estate Website Design: Active Rain Success Story

By
Real Estate Services with ra@napaconsultants.com
http://actvra.in/Kyt

Successful luxury real estate website design must tell a captivating story about the homes you represent and it must also romanticize the marketplace in which you work.  This is particularly true about single property websites.  Here is a story within a story of the production of successful single property website.

We got a glimpse of quality online professional networking at its best on Active Rain, which is one of our distribution channel for the LOL Blog. “AR” is the largest online professional platform exclusively for real estate related professionals.   

Gayle Rich-Boxman, a fellow AR member (and LOL member) in Oregon, reached out to us with a special request.  She and her husband Larry were getting ready to put their own home on the market. Their exquisite lakeside estate is on Fishhawk Lake, which is a private, lake community about 1.5 hours drive from Portland International Airport. Gayle asked if we could help her create a marketing strategy just for this property. 

Although, our primary work is developing luxury real estate brand strategy for agents and independent brokerage firms who are bent on gaining or sustaining market leadership, we decided to make an exception, for Gayle.  When we flew out to meet the couple we became instant friends. 

They invited us to stay at the their home and experience their fabulous lakeside lifestyle first-hand.  During our visit we hatched the marketing strategy and the marketing plan. The strategy included developing a state-of-the art, mobile-enabled single property website that we share with you here in this post. (Click on the link below to view the website).

Shortly after our visit Gayle invited several other friends that she met on AR for a retreat at her home. Debb Janes created a video that was mostly shot on Gayle and Larry’s electric-powered pontoon. Kris Ginsberg took some wonderful photos for the website, video and the property brochure.  With our art direction and supervision our Napa Consultants’ web design team went to work to create the site, incorporating all of the contributed components. 

The site just launched and was immediately well received. The camaraderie and sense of community was heightened between network members who participated in the production of the site and have all become friends in the process.

Remember to tell a captivating story with your luxury real estate website design and also romanticize your marketplace.  Do not be afraid to reach out and get input from others who can also help you tell the story.

CLICK HERE TO VIEW THE SINGLE PROPERTY WEBSITE

WATCH VIDEOS

 Buzz-Worthy Luxury Real Estate Websites 

 Personal Branding Case Studies   Company Branding Case Studies 

 About Language of Luxury

 - JOIN THE LOL COMMUNTIY - 

 GET FLUENT. GET AFFLUENT! 

  Linked In, FacebookActive Rain

 Follow Us on Twitter: LuxuryMarketing

Spam prevention

Accessibility option: listen to a question and answer it!

To submit the form,
drag the robot to the circle on the side.

Type below the answer to what you hear. Numbers or words, lowercase:

Topic:
Real Estate Sales and Marketing
Groups:
Luxury Real Estate
Luxury Home Marketing
LA Connection
Sotheby's International Realty
Luxury Home Agents
Tags:
luxury real estate personal and company branding
luxury real estate marketing tips
luxury real estate web design

Comments 39 New Comment

Anonymous
Post a Comment
Spam prevention

Accessibility option: listen to a question and answer it!

To submit the form,
drag the flag to the circle on the side.

Type below the answer to what you hear. Numbers or words, lowercase:

Ambassador
1,355,493
Kathy Streib
Home Stager - Palm Beach County,FL -561-914-6224
Room Service Home Staging

Ron & Alexandra- I have to apologize for showing up so late (actually I had a senior moment, thought I'd already commented on this great post).  I saw the video on Debb's post and saw what true quality marketing is.  You are the team professionals  needs to turn to if they are interested in providing innovative, quality marketing. 

October 27, 2012 07:23 AM
Rainmaker
509,422
Maria Morton
Kansas City Real Estate 816-560-3758
BHG Real Estate - Kansas City Homes

The site is perfect, Ron & Alexandra. High quality photos and the option to delve more deeply into the details of a luxury home for sale is a critical part of marketing high end homes. The mobile site meets these qualifications exceptionally well. 

October 27, 2012 08:22 AM
Rainmaker
530,138
Ginger Harper
Your Southport~Oak Island Agent!
Coldwell Banker Sea Coast Advantage

Beautiful.  Great job..Thanks for sharing.

October 27, 2012 01:20 PM
Rainmaker
1,223,932
Ron & Alexandra Seigel
Luxury Real Estate Marketing
ra@napaconsultants.com

Michael,

Thank you, we feel that every property should be romanced because someone can fall in love with it. We appreciate your comments and participation.

Jon,

Thanks well said, and the right person will show up, we are certain of that.

Sandy,

Thank you.

Jennifer,

Thanks and we apprciate your kind words.  It is good to hear from you again.

Debb,

We love shining in great company, such as yours, Gale and Kristine.

Evelym.

Indeed, we are a great team, and we have become great friends.

Ginny,

Thank you, we are all keeping fingers crossed and we are certain of a positive outcome.

Mitchell,

Gayle will be continuing selling Fishhaw Lake, and she and her husband are moving closer to his work, so that his commute is not so long, and they can spend more time together, which is very important, as they see it.

Liz and Tracy,

Thank you and we wish you continued success in all you do.

Fernando,

Please let Gayle know, if you are ready to buy it.  It is a stunning house.

Kathy,

Thank you for your accolades, and we all appreciate it. We are so pleased to have worked with all of them.

Maria,

Ah yes, there is so much mobile traffic these days, we all have to adapt.

Ginger,

Thanks for stopping by, we appreciate it.  A

October 27, 2012 01:44 PM
Ambassador
483,664
Gayle Rich-Boxman Fishhawk Lake Realtor (503)755-2905
"Your Gateway to the Lake"
Vernonia Realty

R&A~I just Google+'d this and saw the STAR!!!  About time. Anyway, to add to being closer to Larry's work, the primary reason is to be debt-free to create freedom for Larry's future endeavors in his work world. Anyone can understand how important THAT one is, right?

Once again, thank you for doing such a stellar job. I still am getting comments on it about how well done it was and chuckles about the raccoon photo as my "profile". (I sure got lucky with that shot!)

 

October 27, 2012 03:21 PM
Anonymous
Post a Comment
Spam prevention

Accessibility option: listen to a question and answer it!

To submit the form,
drag the airplane to the circle on the side.

Type below the answer to what you hear. Numbers or words, lowercase:

Rainmaker
1,223,932

Ron & Alexandra Seigel

Luxury Real Estate Marketing
How do I Become a Star in Luxury Real Estate?
*
*
*
Spam prevention

Accessibility option: listen to a question and answer it!

To submit the form,
drag the eye to the circle on the side.

Type below the answer to what you hear. Numbers or words, lowercase:

Additional Information

GET FLUENT. GET AFFLUENT! (TM) Luxury real estate marketing is a high stakes game. We invite you to join our forum where we will discuss leading-edge luxury real estate marketing strategies that can give you a competitive edge and help you gain access to the wealth of the world.