Not Using Google+? - Why Your Real Estate Competition Will Crush You

By
Real Estate Agent with RE/MAX Executive Realty 91362
http://actvra.in/KzC

Why Google+ is a must for those in the Real Estate Industry

Google+ Website TrafficHopefully by now you have heard of Google+. For those of you who have not, Google+ is a social media site and SEO tool rolled into one. In my professional opinion it is the most important tool a Real Estate agent or anyone in business for that matter can have in their marketing arsenal besides a well indexed blog.

Correct me if I am wrong but the reason the vast majority of you post blogs on this platform weekly is to put your articles in front of those that visit Google? The reason you do that is presumably because you want a consumer in your local area to see the article, like what they read and call to possibly hire YOU!

If that is not the reason why you write articles on here then you probably don't need to read any further. For those that want to drastically increase their chances that they DOMINATE in their respective local markets continue reading.

In the not to distant future search engines are going to be changing the way they display information. In a lot of ways they already have. Many of you have heard of the Penguin and Panda updates that essentially have eliminated a lot of the crap websites and blogs on the web. In the last year Google has made more changes to their algorithm than any other time in their history. Search is changing on a monthly basis. One of the biggest that is on the drawing board is Google Author Rank.

Google Author Rank Explained

If you have not heard of the term AUTHOR RANK, I am sure you will start to see it cropping up all over the place. Essentially Author Rank is Google's way of identifying the value of the content you create. For starters while doing any kind of search on the internet you probably have noticed that you now see pictures of people next to the search results.

When you see someone's picture it means they have claimed authorship to their site. You can claim your authorship for every blog and website that you write content for including your Active Rain blog. This is something you should get started on right away!

How to claim Google Authorship

 

 

 

 

 

 

 

 

 

 I am not going to explain how to claim your Google Authorship here but I can tell you it is simple to do even for the technically challenged. You can search Active Rain on how to do it or just go and Google "how to claim Google Authorship". Once you have claimed authorship you want to get on Google+ and start using it as part of your daily routine just like you use Active Rain!

Why you ask? What is the reason why you are going to have to find a little more time to use yet another social network? The reason is simple folks GOOGLE+ is GOOGLE! There is nothing that is going to make your business more visible. Not Facebook, Not Twitter, Not Linkedin. Here isa great quote about social networks.... Facebook is for people you already know, Twitter is for people you don't know, and Google+ is for people you should know!

Getting back to Author Rank.....One of the big ranking factors of how Google will display their search results is by an Author's participation on Google+. Here is an outstanding article that explains the concept of Google Author Rank over at SEOMOZ written by Mike Arnesen. Mike by the way is someone I follow on Google+. There are many such folks in the SEO field at Google+ that share invaluable information. If you don't do anything else read Mike's article.

Getting down to the nitty gritty - Participating at Google+ helps everything you write rank better online. So what does participation mean? It is the same thing you do here everyday. You share your articles, you share other people's articles (kind of like re-blogging), you comment on other people's articles, and you G+ another person's article. A G+ for those that have never been to the site is a way of saying "nice job" or  "I like your post". Sometimes an article is so good you will give it a G+ and share it on your own stream as well.

How to get the most out of Google+

Google+ What You Need to KnowI know some of you are going to read this and all you are going to do is set up an account and just start posting all of your content and do nothing else. That would be a huge mistake!! What many in the Real Estate industry fail to understand is that Social media is about being social! 

It is not about posting your listings and market reports and anything else under the sun that you have created. Why not Bill? Simple... the goal is to interact with people and provide them with things that are of value to them. Posting an occasional listing or market report is fine as long as you are providing other valuable content as well. Similar to Active Rain and other social networks there are a great group of people that are on G+ to support you. Like you, they are there to see their business grow and flourish.

In fact the reason why I wrote this article is there are a number of Active Rain members that are at Google+ on a daily basis interacting with one another who want to see you there as well!! Many of them have asked me to write why you should join us!!

Active Rain is a great place to be! There is no doubt that logging in to Active Rain and participating is part of your daily routine. It should be because it is a great platform to learn from your peers. Google+ is the same only a lot more diversified. You can follow folks that share any number of interests that you may also have in common with them. Here are three articles I shared recently on Google+. Would this kind of content interest you?

Even if social media and seo are not your thing there is something for everyone. Besides business items you will see the same kind of stuff you see on your Facebook timeline whether it is a funny picture, quote or something else. Even if you feel like you don't have great content of your own, you can share other's content. Trust me those that follow you will love it, along with the person who's content you shared. This is how you get noticed in social media.

I know time is always an issue but instead of working on Active Rain points why not spend that extra time working on getting points with Google instead? When you actively participate daily your articles are seen by everyone who is in your circles much like your subscribers here. Thinking you don't have time for G+ is a mistake. I would eliminate something else from your routine.

Guys if you don't listen to me now you are going to be sorry! There will be people in your local markets that will be using Google+ and they are going to blow your doors off in the search results. Get in on the ground floor now!

Other Google+ Real Estate articles worth a look:

Once you have joined Google+ make sure you connect with me here ----> Google+ Bill Gassett.  I also have a Google+ Business page which is Maximum Real Estate Exposure. I would love to connect with you on both.

**** Everyone that comments please leave your Google+ handle so everyone can connect with you. ****

One thing last thing I will mention. I only connect with people who actually use the site and interact. If you don't use Google Plus there is no point in having you in my circles. If you are commenting, sharing, and G+ing mine and others, you can bet your bottom dollar I will be networking with you! Best of luck with Google+.

____________________________________________________________________________________

About the author: The above Real Estate information on why using Google+ for your business was provided by BillRE/MAX Executive Realty Hopkinton Mass Real Estate Gassett, a Nationally recognized leader in his field. Bill can be reached via email at billgassett@remaxexec.com or by phone at 508-435-5356. Bill has helped people move in and out of many Metrowest towns for the last 25+ Years.

Thinking of selling your home? I have a passion for Real Estate and love to share my marketing expertise!

For Metrowest Massachusetts Real Estate and home sales see Maximum Real Estate Exposure

I service the following towns in Metrowest MA: Framingham, Hopkinton, Milford, Upton, Southboro, Westboro, Ashland, Holliston, Mendon, Hopedale, Medway, Franklin, Grafton, Northboro, Shrewsbury, Bellingham, Northbridge, Uxbridge, Sutton, Millbury, Worcester, Millville, Douglas, Natick and Wayland MA.

Building lasting relationships by helping people move in and out of Metrowest Massachusetts for the last 25 years.

Posted by

Connect with me on

close

Re-Bloggged 14 times:

Re-Blogged By Re-Blogged At
  1. Debbie Gartner 10/26/2012 05:25 AM
  2. Ginger Harper 10/26/2012 08:48 AM
  3. Keith Pentz 10/26/2012 01:36 PM
  4. Lynn Pruitt 10/26/2012 05:18 PM
  5. Kim Carlson 10/26/2012 08:51 PM
  6. Praful Thakkar 10/26/2012 08:59 PM
  7. Michelle Carr-Crowe Just Call 408-252-8900 Luxury Homes in Top Silicon Valley Schools-San Jose, Cupertino, Saratoga & Palo Alto 10/26/2012 09:29 PM
  8. Scott Fogleman 10/27/2012 02:00 AM
  9. Carolyn Bleicher 10/27/2012 10:13 AM
  10. Barbara Todaro 10/27/2012 12:24 PM
  11. Andy Freeman 10/27/2012 03:24 PM
  12. Chad & Sandy Neumann 02/08/2013 01:46 PM
  13. Winston Heverly 02/22/2013 04:50 AM
  14. Richard & Beth Witt 06/22/2013 08:20 AM
Spam prevention

Accessibility option: listen to a question and answer it!

To submit the form,
drag the scissors to the circle on the side.

Type below the answer to what you hear. Numbers or words, lowercase:

Topic:
Real Estate Sales and Marketing
Groups:
Google's PLUS Tips and Information
The Art Of Marketing You
Dedicated Bloggers
RE/MAX Active Rain Bloggers
SEO QandA
Tags:
google plus
google author rank

Comments 250 New Comment

Show All Comments
Rainer
82,491
Mike Crosby
La Mirada Real Estate - 714-742-2897
Mike Crosby Realty

Bill, very informative post. I ever printed it out to be sure I was getting the most out of Google+. 

I agree people don't understand GOOGLE+ is GOOGLE.

May 16, 2013 12:03 PM
Rainmaker
908,291
Bill Gassett
Metrowest Massachusetts Real Estate
RE/MAX Executive Realty

Mike there is no better social media site for real estate than Google Plus!

May 16, 2013 12:16 PM
Rainmaker
31,040
Rachel Craggy
CM Staging, Toronto Home Staging
CM Staging Solutions Inc

I have to be honest I use the word "Google" as a synonym for those times in life when for whatever reason it is overly difficult and confusing and it doesn't have to be.lol  That is my personal definition of Google, however after reading your post I am open to conversion. Great information, and I have to agree I don't understand the relevance of Google+ however you were so convincing I thought I would try to open a business page and well, Google is "Google",  it keeps crashing my server.  It won't let me, that for me is "Google". haha.  When you thought there wasn't already enough to do with running a business, along came Google.:)

June 04, 2013 03:55 AM
Rainmaker
908,291
Bill Gassett
Metrowest Massachusetts Real Estate
RE/MAX Executive Realty

Rachel there should be zero chance that Google crashes your server. Are you sure your computer does not have a virus?

June 04, 2013 04:28 AM
Rainmaker
31,295
Venus Howard
CDPE, CIAS, SFR, GRI
Re/Max Momentum

So much information I want to come back and read this in full detail when I have plenty of time.  Looks packed full of great stuff.  Thanks!!!

June 06, 2013 03:03 PM
Rainmaker
598,014
Richard & Beth Witt
Broker/Owner RE/MAX Wittney Estates Long Island NY
RE/MAX Wittney Estates 516-795-6900 www.longislandrealestatesearch.com

This is like totally awesome Bill... thank you so much... I just joined the Dedicated Bloggers group and that's how I found you...

Happy Day Bill...

June 22, 2013 08:17 AM
Rainmaker
908,291
Bill Gassett
Metrowest Massachusetts Real Estate
RE/MAX Executive Realty

Thanks guys. I hope you sign and start using Google Plus for your Real Estate business. Don't forget to connect with me there.

June 22, 2013 08:21 AM
Rainmaker
222,424
Helen & Larry Prier- Anacortes Properties, LLC- Residential Real Estate
in Anacortes & nearby communities & Islands
Anacortes Properties,LLC- Residential Real Estate Sales- 360-708-4888

Bill, Better late than never to read this post. I will check out your other posts to make sure I am using G+ to the max. I did sign up for Authorship but my picture does not seem to come up on the searches. I linked AR to G+ still no picture. What am I doing wrong? My G+ account is

https://plus.google.com/114716627155378846869/posts?hl=en

June 22, 2013 09:44 AM
Rainmaker
227,385
Troy Erickson
Your Chandler, Ahwatukee, and East Valley Realtor
Terra Solis Realty, LLC www.ChandlerRealEstate.weebly.com

Boy am I behind the times. Looks like you posted this almost a year ago, and I still haven't done much on Google+. I guess I will have to dig deeper into it so I can try and figure out how I can utilize it in my real estate business.

August 23, 2013 11:17 AM
Rainmaker
908,291
Bill Gassett
Metrowest Massachusetts Real Estate
RE/MAX Executive Realty

Troy - it would be well worth it. Remember it is Google after all and the SEO benefits are far reaching!

August 23, 2013 11:23 AM
Rainer
10,308
Nicci Hyatt
Your Castle Real Estate

Google Plus is a huge deal now - thanks for the advice! 

September 29, 2013 07:05 PM
Rainmaker
908,291
Bill Gassett
Metrowest Massachusetts Real Estate
RE/MAX Executive Realty

It icertainly is Nicci! I usr Google plus on a daily basis and even started a Google Plus Real Estate community there. Check it out and join!

September 30, 2013 04:51 AM
Rainmaker
60,401
Teresa Cooper
SC Lowcountry - Charleston, Dorchester, Berkeley
Home Solution Real Estate Services

Bill - going to get started utilizing Google+

appreciate the insight, guidance and info

November 10, 2013 05:24 PM
Rainmaker
1,346,760
Andrew Mooers
Northern Maine Real Estate-Aroostook County Broker
MOOERS REALTY

Good post Bill. Today's real estate agent, broker, REALTOR better be pretty savvy on the media streams management. How they wire, to detonate and win, place, show all over that search engine index. When your google plus profile full color image gets bolted on to any search, and if no others are in the fray, mix, the chances the trigger fingers goes to tap tap your work increases ten fold. The you tube changes also cross pollinate with comments back and forth. To the groups you create, the message you steer, navigate all for the funnel directing those eyes and hears back to your real estate beehive. We all juggle more than one ball. Active Rain is great but need more horses, ponies to bet on in the house race!

November 14, 2013 06:46 AM
Rainmaker
908,291
Bill Gassett
Metrowest Massachusetts Real Estate
RE/MAX Executive Realty

Andrew to put all your eggs in one basket so to speak is silly. While a blog should be your hub if you are not wise and diseminating it wisely then you are missing a big opportunity. Google Plus is one of the best platforms bar none to get your message out there.

November 14, 2013 11:32 AM
Rainer
32,411
Kevin Spang
Keller Williams Park City Real Estate
Keller Williams Park City

Bill- Great info. I am a part of Google + but I don't check it enough or interact on it at all.  The statement google + is for people you should know makes sense.  I am going to interact and check in on there more often.  thanks. 

November 14, 2013 12:19 PM
Rainmaker
908,291
Bill Gassett
Metrowest Massachusetts Real Estate
RE/MAX Executive Realty

Kevin the key to getting anything out of any social media platform is to actually use them daily and build relationships with people. That is what it's all about. Most Realtors think of social media as an advertising vehicle. That is not correct thinking:)

November 14, 2013 12:32 PM
Rainmaker
227,385
Troy Erickson
Your Chandler, Ahwatukee, and East Valley Realtor
Terra Solis Realty, LLC www.ChandlerRealEstate.weebly.com

Bill, sounds like Google+ is where we all need to migrate. I am wondering where all you people find the time to sell homes, and write such great articles all the time. 

March 25, 2014 06:30 PM
Rainmaker
328,811
Steven Nickens
R(S)GRI ABR, Maui Real Estate Hawaii
Island Sotheby's International Realty

Troy, I am glad Bill has time to share his knowledge, he is a big help.

 

March 27, 2014 04:19 PM
Rainmaker
908,291
Bill Gassett
Metrowest Massachusetts Real Estate
RE/MAX Executive Realty

Troy let me know if you need any help. Thanks Steve I appreciate the compliments.

March 27, 2014 05:50 PM
Show All Comments
Rainmaker
908,291

Bill Gassett

Metrowest Massachusetts Real Estate
Ask Me A Real Estate Question
*
*
*
Spam prevention

Accessibility option: listen to a question and answer it!

To submit the form,
drag the sunglasses to the circle on the side.

Type below the answer to what you hear. Numbers or words, lowercase:

Additional Information