It ain't what you do, it's the way that you do it.

By
Managing Real Estate Broker with Winchester Real Estate Sales, Cornerstone Business Group Inc 0225086119
http://actvra.in/KPF

HP has a great commercial about a small fishing company.  In the commercial, there is a background chant of "It ain't what you do, it's the way that you do it.  It ain't what you do, it's the way that you do it.  It ain't what you do, it's the way that you do it, that's what gets results."  What a great line.  I love the premise of the ad.

What separates the performers from the non-performers?  "The way that you do it," that's what separates them.  I was talking to a friend today and that concept came up.  I approach real estate a little different from my colleagues. 

I'm a results driven broker.  That's the kind of people I want around me.  Too much of modern sales are centered around manipulating the client pool.  I'm not interested in trying to manipulate buyers and sellers into using me Soldbecause of the initials behind my name, the company I work for, way I dress or the car I drive, etc.  Since I'm results driven, I bring a different approach to the real estate business, and I rarely fail to produce results. 

This past weekend, I met a wonderful young couple looking for a second home in the mountains.  I drive a Volvo S80, but if I'm in the mountains. I'm not taking it.  I also have an Expedition, but it needs to go to the shop for a repair, so that meant my personal pickup truck was called into service.  No problem.  You're most likely to find me in it anyway.

The couple seemed surprised to see me roll up in a pickup, but when we went to the second property I encouraged them to jump in and ride with me.  Once we arrived, they were so thankful that I didn't have them drag their luxury car up the mountain.  It would have taken quite a beating on the way. 

I was in a pickup truck, dressed in jeans and I was in my market - the mountains.  If you're going to be walking around the mountains, you better be ready to traverse it and you had better be dressed for it or you're going to get hurt or damage your clothes.  What's the point?  It's not what you do, it's the way that you do it, that's what gets results.  HP nailed it.  If you're going to be a results driven agent, you've got to be in tune with every environment you're in and ready to adjust to the needs of your clients.   Clients get it when they see results.

 

 

close

This entry hasn't been re-blogged:

Re-Blogged By Re-Blogged At
Topic:
ActiveRain Community
Location:
Virginia Frederick County Winchester
Groups:
"Whacked"!!!
Dedicated Bloggers
The Lounge at Active Rain
Active Rain Newbies
BananaTude
Tags:
results

Anonymous
Post a Comment
Spam prevention
Spam prevention
Show All Comments
Ambassador
911,322
John McCormack
Albuquerque Homes Realty * www.AlbuquerqueHomes.com - Albuquerque, NM
AlbuquerqueHomes.com, Albuquerque Homes Realty

Totally agree Mike.  Each day brings a different client, different attitude attire and ride. 

Oct 31, 2012 09:05 PM #1
Ambassador
1,344,472
Jon Zolsky, Daytona Beach, FL
Daytona Condo Realty, 386-405-4408 - Daytona Beach, FL
Selling Daytona paradise for heavenly good prices

Mike - there is no one rule here. There are properties that you need to be dressed up and be in Porsche or Ferrari, and there are properties, where yo rather be in a pick-iup truck and jeans are just right

Oct 31, 2012 11:07 PM #2
Rainmaker
1,706,896
Dorie Dillard
Coldwell Banker United Realtors - Austin, TX
Realtor-Canyon Creek- NW, Austin TX Homes For Sale

Hi Mike,

I agree also! Each day is different and you have to be tuned for different environments! Suggested!

Oct 31, 2012 11:47 PM #3
Rainmaker
1,320,322
Tom Arstingstall, General Contractor, Dry Rot, Water Damage Sacramento, El Dorado County - (916) 765-5366
Dry Rot and Water Damage www.tromlerconstruction.com Mobile - 916-765-5366 - Placerville, CA
General Contractor, Dry Rot and Water Damage

Agree 100% Mike, sounds like you were going the right things today.

Nov 01, 2012 12:05 AM #4
Rainmaker
1,008,516
James Dray
Wise Custom Realty - Bentonville, AR
AR., MO., or OK. I can find the home for you.

Morning Mike apparently I have not noticed the commercial HP has now.  I do like the concept

Nov 01, 2012 03:34 AM #5
Rainmaker
1,094,865
Conrad Allen
Re/Max Professional Associates - Webster, MA
Webster, Ma, Realtor

Hi Mike.  You have to be comfortable in your jeans to pull it off.

Nov 01, 2012 03:58 AM #6
Rainmaker
808,824
Mike Cooper
Winchester Real Estate Sales, Cornerstone Business Group Inc - Winchester, VA
Your Winchester, VA Real Estate Pro

It was interesting with this client, John.  They are a high-end client, but the underestimated being in the mountains.  I think our little ride in the truck was a learning experience.  Now they want one.  8-)

Very true, Jon.  Good to see you.

I run into these scenarios more with out of town buyers, but even some of the locals have never traversed the mountains around here.

Thanks, Tom.  Have a great Thursday.

It has a nice ditty, James.

I am, Conrad.  After nearly 30 years in a suit, it's a welcomed change.  8-)

 

Nov 01, 2012 04:42 AM #7
Rainmaker
1,514,299
Roger D. Mucci
Shaken...with a Twist 216.633.2092 - Euclid, OH
Lets shake things up at your home today!

How you do it makes the difference.  Years ago I held a training class for a group of maintenance men.  Normally I wore a jacket every day for work.  That day I wore jeans and a sweatshirt.  They were comfortable, not intimidated and the class went well.

Nov 01, 2012 06:31 AM #8
Rainmaker
103,504
Rhonda Duffy
Duffy Realty of Atlanta & Rainmaker Realty - Milton, GA
#6 Ranked Agent in the U.S. for SOLD Properties

This is such an excellent post-- thank you for the reminder.

Nov 01, 2012 08:07 AM #9
Rainmaker
808,824
Mike Cooper
Winchester Real Estate Sales, Cornerstone Business Group Inc - Winchester, VA
Your Winchester, VA Real Estate Pro

Good job, Roger.  It's all about knowing your audience.

Thanks, Rhonda.  I'm working with an Atlanta couple right now.  8=)

Nov 01, 2012 08:10 AM #10
Ambassador
2,435,698
Patricia Kennedy
Evers & Company Real Estate, Inc. - Washington, DC
For Your Home in the Capital

Mike, not only is it important for you to be dressed for the mountains, but I'd coach my buyers to don jeans and mountain footware! 

Nov 02, 2012 03:06 PM #11
Anonymous
Post a Comment
Spam prevention
Show All Comments
Rainmaker
808,824

Mike Cooper

Your Winchester, VA Real Estate Pro
Winchester has a place for you! Call me.
*
*
*
Spam prevention

Additional Information