Use Subheadings to Make Your Posts More Readable

By
Real Estate Agent with eXp Realty

This post was borne out of frustration on my part. Often, when I'm reading through ActiveRain posts I see what I think is misleading use of bold text. I'm talking about when people bold the first sentence of each and every paragraph. Perhaps they think it makes the appearance of their post more interesting when they do this, but I think all it does it clutter up the page.

Instead of using bold text to artificially make your post look "better," why don't you try using subheadings instead? You can make your post look cleaner, more organized, and easier to understand too.

 

Subheadings Can Help Your Readers Understand

Endless lines of text without any break SEO are hard for readers to digest. To make your blog post easier on the eyes and more interesting too, you should add items that stand out on the page like images, bullet points and subheadings.

But adding subheadings will not only break up monotonous lines of text, if you do it right, subheadings will help readers understand what points you are trying to make.  

Hopefully your post is not just a rambling stream of consiousness sort of based upon a loosely defined idea. Make sure when you are writing that you have clearly defined in your own mind what the two or three most important points are, then make sure they are obvious. Feature them. Highllight them not just by bolding them, but by making them larger and making them stand alone. Make them subheadings (more on how to do this in a moment). 

Think of it this way: many readers don't read your entire post at first, they scan through it to see if it's something that captures their interest. When they scan they look at the prominent items on the page like the title, subtitles and images. If they are intrigued by the topic then they may go back and read more carefully. But if they can't understand what your post is about at a glance, or if they feel intimidated by the endless lines of unbroken text, your potential readers may navigate away.  

 

Creating Subtitles and Other HTML Tweaks Are Easier Than Ever

Now that ActiveRain has added the new HTML button on the toolbar, making a subtitle stand out is easier than ever. Here's how you can do it in four easy steps.

  1. Create your topic sentence
  2. Click on the HTML button on the toolbar
  3. Find the sentence you want to highlight and replace the <p> and </p> tags with <h2> and </h2>
  4. Hit update and return to your post in WYSIWYG, you'll see your subtitles are now not only bolded, but they are larger too which helps emphasize them too.

 

The Better Your Readers Understand, the Better the Search Engines Understand Too

Although I do read about SEO every day, I don't claim to be an SEO expert by any stretch of the imagination. And although I've read about the importance of h2 tags in past, I can't say for sure if using h2 tags is still a valid SEO strategy that should be used to help your posts be found online. But I do believe this without any doubt: if you write and organize your posts making sure your points are really clear (and subheadings should help this), you will do better with readers and I bet, you'll do better with search engines too.

 

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  1. Winston Heverly 03/04/2013 04:55 AM
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Topic:
Real Estate Best Practices
Location:
New Mexico Bernalillo County Albuquerque
Groups:
NIGHT OWLS AT ACTIVERAIN
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Active Rain Newbies
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LATE NIGHT - EARLY MORNING AT ACTIVERAIN
Tags:
editing html
h2 tags
using subheadings

Comments 38 New Comment

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Rainmaker
191,900
Brian Kuhns
Fort Wayne Real Estate by Brian Kuhns
Coldwell Banker Roth Wehrly Graber

Thanks for the tips. I admit I scanned your post until I saw the subheading on SEO and went back and read the entire article.

November 14, 2012 06:12 AM
Rainmaker
1,160,622
Gene Riemenschneider
Turning Houses into Homes
Home Point Real Estate

I write my stuff up in Open Office, putting in the Headers and such and then cut and past in so I do not have figure out the tags.

November 14, 2012 09:49 AM
Ambassador
1,754,036
Jeff Dowler CRS
Carlsbad CA Homes for Sale (760) 840-1360
Solutions Real Estate

Rich

I have to admit I really haven't done much with sub-headings, at least in cases where it might really make a difference. IT certainly makes it easier for readers to focus in on themajor topics in the post, which will likely keep them more interested, and returning to read more.

Jeff

November 14, 2012 11:45 AM
Rainmaker
23,481
Elena Roud
Realtor, Russian Speaking - Honolulu Homes For Sal
Prudentail Locations, LLC
Thank you for the tip
November 15, 2012 08:31 PM
Rainer
145,225
Norman Padula
GRI, CDPE, PA~Presence,Persistence & Perseverance
Keller Williams Carmel Valley
Rich, you are right on target with this post. Thanks!
March 04, 2013 04:58 AM
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Rich Cederberg

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