9 Google+ Pros and Cons for Business Marketing

By
Real Estate Technology with Imagine WOW! Digital Marketing Agency

Think You Don't Need Google+ in Your Business Think AgainWhile Google+ has seen much slower growth than other social networks, it still remains a viable business marketing tool for multiple reasons.

Many of those reasons are easy to miss and simply overlooked by most marketers, and up until recently, myself included.

I admit that I have been slow to embrace Google+. Whether it was the hype, the belief that it was the next "Facebook killer," or the fact that I was not eager to take on yet another social network, Google+ has not been easy to love.

Thank goodness for the support and encouragement (insert kick in the pants) from a great friend that truly believes in and promotes the use of Google+ for business on a daily basis. And she's not just blowing smoke.

If you have considered utilizing the power behind this social network, but wonder if Google Plus is worth your time, then listen up to why it might be the right moment to incorporate this sleeping social giant into your marketing repertoire.

Why Use Google+ in Your Business

If you are marketing your business online, you know how important social media can be to the growth of your business. You have undoubtedly heard how powerful Google's search engine is in positioning your business at the top of search engines.

Now consider a social network that combines the engagement and reach available to your business on Facebook with a social network created with search engine optimization in mind.  Combine those ingredients and together you have a force to be reckoned with. You have Google+.

Yet Google+ is still regarded by many busineses as innefective. While there are pros and cons to using Google+ for business marketing purposes, there are numerous advantages to consider.

Pros of Using Google+ for your Business

    • In November of 2011, Google+ unveiled their business pages, making it easier for businesses and brands to market themselves on the newest social media property.
    • Creating a social media hub on Google+ boosts your search engine rankings in the Google search engine. Every time one of your potential customers hits that +1 button it helps boost your standing with Google.
    • Design circles that benefit your business.This is a unique feature that allows you to segment your audience, potentially sharing content with the people who are interested in that specific information.
    • The hangout feature on Google+ is a great way to interact with your clients. This feature can also be used to hold meetings with remote employees or promote a new product. Check out the cool way the L.A. Times is using Hangouts!
    • It is deeply integrated with Gmail, Google Drive and YouTube making it an easy tool to begin using if you are a heavy Google user.
    • Google+ is a great networking tool. While still in its infancy, Google+ is an excellent resource for B2B purposes to identify and connect with like-minded business professionals.

Now since I was honest in revealing how reluctant I have been to use Google+ within my business, I would be remiss if I didn't offer the downside to this social network.

Cons of Using Google+ for your Business

    • Google+ is nowhere near as big as Facebook or Twitter, which are the two largest social media sites. This does not mean that it is not a useful site, only that there are fewer people interacting there.
    • Your pages need to be managed through the Google+ interface. This can be a challenge as all other social media sites have been integrated into social media management systems such as Hootsuite or Tweetdeck. Each of those dashboards allow posts to be administered and distributed at the same time. Google+ is very limited in its integration into third party apps so your options will only be a handful of tools. 
    • Google+ will take time to learn. That time could be used on other tasks.

While it is evident that Google+, like any other social network, will take additional energy to manage, I have found it to be well worth my time. I have seen an 8% increase in traffic to my website since I began using Google+ and a trickle (albeit a slow one) of interaction on my posts.

Overall, Google+ is definitely worth a look in my opinion, if only for the boost you get in your search rankings. Only time will tell how and if the site continues to grow, but for now it is quickly becoming a social network that I truly enjoy for networking and business visibility purposes.

Remember, every social network has its' pros and cons, the question to ask is whether the benefits of Google+ outweigh the negatives. Will you use Google+ to market your business?

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Re-Blogged 4 times:

Re-Blogged By Re-Blogged At
  1. Paul Gapski 11/18/2012 07:55 AM
  2. Charles Stallions 11/25/2012 05:14 AM
  3. Mark Loewenberg 11/25/2012 06:33 AM
  4. Fred Griffin 11/28/2012 05:50 PM
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Show All Comments
Rainmaker
238,721
Peggy Hughes
PHA/Peggy Hughes Associates - Professional Moving Organizer - San Francisco, CA
SF NYC LA

I, too, have a google + account but haven't really done anything with it. I'm going to bookmark your post, Rebekah to remind me to look into it further.  Thanks for the info.

Nov 15, 2012 11:29 AM #4
Rainer
189,758
Virginia Cheezum
F. C. Tucker Company - Indianapolis, IN

Yet again, I leave your post with something added to my to-do list!  Thanks, Rebekah! 

Nov 15, 2012 11:43 AM #5
Rainmaker
132,219
Douglas Belcher
RE/MAX of Nanaimo - Nanaimo, BC
RE/MAX, Nanaimo ABR ePRO SRES

I have Google +, Foursquare, Twitter, Facebook, Linked-In, Active Rain all set up but honestly I get more results from my web site and Active Rain (the later surprises me). More exposure is better than less as long as it is well done. I do not think however that spending alot of time on Facebook is as productive as Face time with clients.

Nov 15, 2012 05:52 PM #6
Rainmaker
275,812
Rebekah Radice
Imagine WOW! Digital Marketing Agency - Burbank, CA
Social Media Marketing, Coaching & Training

I know it may sound like a standard answer when it comes to social media Dan, but it really is about logging in there consistently, finding and connecting with friends and business acquaintances and offering quality content. Once you start doing that, you will begin to see results both in comments and shares as well as SEO and traffic to your blog.

Nov 16, 2012 07:30 AM #7
Rainmaker
275,812
Rebekah Radice
Imagine WOW! Digital Marketing Agency - Burbank, CA
Social Media Marketing, Coaching & Training

That's great to hear Ralph and Janet! I used Twitter in the same way initially. It was a wonderful place to listen and learn.

Everyone has different results Douglas and you bring up a great point. Do more of what's working within your business and do it consistently.

Nov 16, 2012 07:32 AM #8
Rainer
34,183
Gladys Webb
Realty Executives - Tuscaloosa, AL

Yes the consistently blogging or communicating is key with any social networking site! Good information!

Nov 16, 2012 08:09 AM #9
Rainmaker
588,963
DeeDee Riley
Lyon Real Estate - El Dorado Hills CA - El Dorado Hills, CA
Realtor - El Dorado Hills & the Surrounding Areas

Rebekah,

Great post!   I am definitely trying to use it but I find it is not as easy as Facebook either.  It seems kind of cumbersome right now to me so I'm not interacting there when I am in a hurry!  On Facebook, I can make a lot of contacts in just a few minutes of time.

Thanks for sharing and Happy Thanksgiving!

DeeDee

Nov 18, 2012 04:45 PM #10
Rainmaker
1,444,845
Andrew Mooers
MOOERS REALTY - Houlton, ME
Northern Maine Real Estate-Aroostook County Broker

Setting up a platform, creating a social page site is only the beginning. Weed and feed, stocking the shelves with worthwhile content utilizing all the media streams is key. ROI and if it works for you, keep it up. Adjust to your own market, personality and time/expense allowance for the greatest return still applies.

Nov 25, 2012 05:17 AM #11
Rainmaker
635,905
Mark Loewenberg
Keller Williams of the Palm Beaches - Palm Beach Gardens, FL
PA 561-214-0370

yes taking time to learn has been my challenge that I have not been able to accomplish

Nov 25, 2012 06:22 AM #12
Rainmaker
573,776
Gary Frimann
Eagle Ridge Realty / Signature Homes & Estates - Gilroy, CA
California Broker and REALTOR

I have been a slow adapter of Google+, basically because I was not sure of what it does or how effective it is.  It is Google, so that is good, but I truly appreciate your perspective on this and I think it has tremendous potential.

Nov 25, 2012 06:39 AM #13
Rainmaker
1,289,153
John Pusa
Sellstate Pacific Realty - Glendale, CA
Your All Time Realtor With Exceptional Service

Rebekah - Thank you for the educational information about nine google+ pros and cons for business marketing.

Nov 25, 2012 09:36 AM #14
Rainmaker
385,551
Grant Schneider
Performance Development Strategies - Armonk, NY
Your Coach Helping You Create Successful Outcomes

Thanks Rebekah,

 

There is so much to do.  i use Google+ along with Facebook, Linkedin Groups, and Twitter.  I have to admit that I have only scratched the surface of Google+.

Nov 25, 2012 10:21 AM #15
Rainmaker
1,771,250
Debbie Gartner
Floor Coverings International - Westchester NY & Stamford CT - White Plains, NY
The Flooring Girl - Westchester hardwood flooring

Hi Rebekah.  Great and balanced post.  I have been loving Google + and it seems to be giving my biz a boost (from an SEO perspective).  BTW, hootsuite can be used for G+ biz pages.  and for the personal pages, you can use Do Share to schedule things (and there may be option to do that simultaneously to FB/LI/Tw - not sure but I think I read about it a day or two ago.

Nov 29, 2012 03:16 AM #16
Rainmaker
1,031,654
Michael J. Perry
RE/MAX Associates of Lancaster, PA. - Lancaster, PA
Lancaster Relo Specialist

Great explanation of Google+ . I think the key benefit is the additional SEO/ Google Juice !

Dec 01, 2012 06:46 AM #17
Rainer
425,906
Eric Crane -- Your Full Service, Discount Fee Realtor®
DPR Realty LLC - Gilbert, AZ
Greater Metro Phoenix Arizona

Hi, Rebekah -- thanks for the overview on Google+.  i have wanted to extend my reach there, but like some others, might feel too stretched.  with some of the technologies, I am wondering whether it will eventually run into the same the advertising industry faces (only so many ad dollars to go around, so to allocate a dollar to a new source, it takes away a dollar from someplace else)  have a great holiday season, Eric

Dec 03, 2012 06:41 PM #18
Rainmaker
913,929
Bill Gassett
RE/MAX Executive Realty - Hopkinton, MA
Metrowest Massachusetts Real Estate

I cant believe I missed this post:) You did a good job with it. Given some of the comments it seems that many still do not understand the power of this social network. They should given the fact that it is GOOGLE for god sakes!

Dec 05, 2012 01:48 PM #19
Rainmaker
1,435,931
Charles Stallions
Charles Stallions Real Estate Services - Pensacola, FL
800-309-3414 - Pensacola, Pace or Gulf Breeze, Fl.

Happy Holidays and

Merry Christmas to you and yours Rebekah

May God Bless

Dec 25, 2012 10:35 AM #20
Rainmaker
239,325
Roger Johnson
CENTURY 21 American Homes - Hickory, NC
Realtor - Hickory NC Real Estate

Like, Bill, I don't know how I missed this post before. Great points you have on Google+. 

Let's talk about the Cons you posted:

1) Size doesn't matter.  Comparing the site by size misses a big mark. Which platform is driving more traffic to your site is the real question.  If you're giving the same amount of energy to each, I'd bet G+ would win in every instance. As to interaction, I think the amount you get is affected by a) who you follow and b) how you interact with others.

2) Personal profiles still need to be managed directly but business pages can be run through hootsuite now (and I'm assuming, other programs as well).  I think Google is keeping this tight for a reason; they want real interaction. Hard to have if you're auto-posting through a 3rd party app.

3) Anything worthwhile has a learning curve to it.

Jan 22, 2013 12:05 PM #21
Rainmaker
573,776
Gary Frimann
Eagle Ridge Realty / Signature Homes & Estates - Gilroy, CA
California Broker and REALTOR

Hi Rebekah, I have been using Google+ with no incredible results from last November.  I am willing to give it more time though.

Mar 06, 2013 09:32 AM #22
Rainmaker
97,542
Kim Higgins
Realty Executives SELA - Mandeville, LA
ABR, CRS, e-PRO

Hootlet allows you to post to Google+ as well as Twitter, Linked In and Facebook.

Jun 20, 2014 11:26 AM #23
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Rainmaker
275,812

Rebekah Radice

Social Media Marketing, Coaching & Training
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