Why didn't he know I'm a real estate broker?

By
Managing Real Estate Broker with Winchester Real Estate Sales, Cornerstone Business Group Inc 0225086119
http://actvra.in/LQc

I received an email today from a past client explaining that she gave my name to a guy looking to sell his house.  Then, when she sent his name.  I realized it was the guy I recommended to do her new floors.  That made me think, "Why didn't he know I'm a real estate broker?

His flooring company has worked on a lot of building projects that my electrical contracting company did Forgettingthe electrical work on.  I've seen his work, and I have confidence in the owner's ability to get the job done.  Therefore, I recommend him when opportunity arises, but why didn't he know I am a broker.  I guess the best reason is because I never mentioned it.

Thankfully, an alert past client made up for my lack of self promotion.  That brings me to my point.  None of us can complain about not having work if we don't ask for it.  That doesn't mean you have to be obnoxiously hounding people, but in the process your daily routine you become "business present" which opens doors to talk about your profession.  I did it today with the young stylist cutting my hair.  It's natural.  I do it nearly everyday, but obviously, I missed this one.

Today's event proved the value of doing a good job.  I missed an opportunity, but that's where my past client stepped in.  Doing a good job, helping clients feel valued and appreciated and getting the deal done successfully does endear you to buyers and sellers.  They will take up your cause when they see a need.  So, stay in engaged in your own business promotion, but know that past clients have your back when you're not around.

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Rainmaker
26,064
Dan McGuire
Coldwell Banker - Shoreham, NY

Mike,

 

I always suggest that agents should remember the basics. This is so true, esp. when selling a clients property.

November 22, 2012 09:30 AM #40
Rainer
231,986
Donald Reich
Prudential Centennial - New Rochelle, NY

Great post Mike. We have to constantly remind people, our friends, sphere of influence and contacts, of what we do.

 

Have a happy Turkey!

 

 

November 22, 2012 09:33 AM #41
Ambassador
551,083
Frank Rubi
Frank Rubi Real Estate, LLC. - Metairie, LA
Homes for Sale Metairie, La.

Mike, this is a great reminder to stay in contact with our base. 

November 24, 2012 04:22 AM #42
Rainmaker
147,522
Dana Basiliere
Coldwell Banker Hickok & Boardman Realty - Burlington, VT
Making deals "Happen"

Oh gee Mike... You need a brick of cards in your truck and start yackking more to your peeps. We all mess up from time to time and also people forget we are agents.

November 24, 2012 05:41 AM #43
Rainmaker
629,704
Stephanie/Bob The Ruiz/Miller Team
Keller Williams Cornerstone Realty - Ocala, FL
The Ocala Dream Team

Hi Mike, reminds me of our mentor who used to say "you need to be a walking, talking billboard".

November 24, 2012 06:52 AM #44
Rainmaker
514,019
Pat & Wayne Harriman
Harriman Real Estate, LLC (203) 672-4499 - Wallingford, CT
Broker/Owners, Wallingford CT Real Estate

Yup, James Bond has no trouble getting work as a "secret agent". Real estate agents? Not so much...

November 24, 2012 07:05 AM #45
Rainmaker
674,309
Rob Arnold
Sand Dollar Realty Group, Inc. - Altamonte Springs, FL
Metro Orlando Full Service - Investor Friendly & F

The best business is by referral.  A warm lead is far better than a cold one any day. 

November 24, 2012 07:17 AM #46
Rainmaker
268,309
Travis "the SOLD man" Parker; Associate Broker
Team Linda Simmons, Enterprise, AL 36330 - Enterprise, AL
email: Travis@theSOLDman.me / cell: 334-494-7846

EXCELLENT point! Guess I need to make SURE people know what I do. Thanks for the reminder.

November 24, 2012 07:40 AM #47
Rainmaker
699,031
Sharon Parisi
Keller Williams Dallas Premier Realty - Dallas, TX
Dallas Homes

Mike, as so many have mentioned, it seems we must find gentle ways to remind those around us about what we do for a living! I believe that those touches work best when they are personal, gentle, and as frequent as possible.

November 24, 2012 08:25 AM #48
Rainer
104,249
Ric Mills
Keller Williams Southern Az - Tucson, AZ
Integrity, Honesty, and Vast Real Estate Knowledge

That is why we all need to be vigilent in self promotion.  Everyone we interact with needs to know what we do for a living.

November 24, 2012 09:33 AM #49
Rainmaker
181,664
Alan Grizzle
Chestatee Real Estate - Dahlonega, GA
Full Time Realtor, Lifelong Resident of Dahlonega

You have to let people know what you do to stay in business.

November 24, 2012 09:39 AM #50
Rainmaker
261,430
Wayne B. Pruner
Oregon First - Tigard, OR
Tigard Oregon Homes for Sale, Realtor, GRI

My biggest problem is not promoting myself enough. I'm definately working on changing that.

November 24, 2012 11:03 AM #51
Rainmaker
532,567
Cynthia Larsen
Safe Haven Realty - Cotati, CA
Sonoma County Real Estate Broker

I forget what my friends do and where they work, it makes sense that they forget too. We just have to constantly remind anyone who will listen!

November 24, 2012 12:17 PM #52
Rainmaker
150,301
Suzi Sandore
Keller Williams North County - San Marcos, CA
North County San Diego Homes

Point taken. And as Cynthia above mentioned, I am also guilty of forgetting what my friends do for a living. Why should I expect them to be any different? We have to be constantly keeping in touch and reminding our SOI what it is we do.  

November 24, 2012 01:03 PM #53
Rainmaker
808,701
Lyn Sims
RE/MAX Suburban - Schaumburg IL Real Estate - Northwest Suburbs of Chicago - Schaumburg, IL
Schaumburg Homes

Really nice that your client offered your name, stuff happens like this all the time. Could be that you just never 'had that conversation'.  It's as simple as that.

November 24, 2012 04:01 PM #54
Rainmaker
21,911
Mike Giles
GILES COMMERCIAL REALTY GROUP - Boston, MA
www.OfficeTenantAdvisors.com Boston, MA

Great story and reminder Mike. Spontaneous referrals by past clients are THE BEST. It would be great if that happened every day, but in reality, we have to remember every day to help it happen. Thanks for a good post.

November 24, 2012 04:26 PM #55
Rainer
54,455
Rob Renk
McKinney, TX
Easy Hard Money Lender | DFW | minimum $60K+

I guess you can never stop marketing yourself.  At least you had a wise client that recommended you.

November 25, 2012 08:30 AM #56
Rainmaker
1,240,579
Gene Riemenschneider
Home Point Real Estate - Brentwood, CA
Turning Houses into Homes

That is kind of funny.  I want people to know what I do, but at the same time I want people to know "Me" for who I am, so I do not always push it out to people I am getting to know that that is what I do.

November 26, 2012 04:51 PM #57
Rainer
201,875
Nan Jester
Exit Real Estate Gallery Jacksonville Beach, FL - Jacksonville Beach, FL
Realtor, Exit Real Estate Gallery

I guess we all have to be sure to let people know what we do.

December 09, 2012 02:21 PM #58
Rainmaker
275,750
Kasey & John Boles - Jon Gosche Real Estate
Jon Gosche Real Estate, Boise ID - Boise, ID
Boise, Meridian, Ada/Canyon/Gem/Boise Counties

I think sometimes we assume that everyone knows what we do - even friends and family, and they don't!  I for one can't remember everything that everyone I know does - so why should I assume they know what I do? -Kasey

February 03, 2013 09:00 PM #59
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Rainmaker
776,061

Mike Cooper

Your Winchester, VA Real Estate Pro
Winchester has a place for you! Call me.
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