I received an email today from a past client explaining that she gave my name to a guy looking to sell his house. Then, when she sent his name. I realized it was the guy I recommended to do her new floors. That made me think, "Why didn't he know I'm a real estate broker?"
His flooring company has worked on a lot of building projects that my electrical contracting company did the electrical work on. I've seen his work, and I have confidence in the owner's ability to get the job done. Therefore, I recommend him when opportunity arises, but why didn't he know I am a broker. I guess the best reason is because I never mentioned it.
Thankfully, an alert past client made up for my lack of self promotion. That brings me to my point. None of us can complain about not having work if we don't ask for it. That doesn't mean you have to be obnoxiously hounding people, but in the process your daily routine you become "business present" which opens doors to talk about your profession. I did it today with the young stylist cutting my hair. It's natural. I do it nearly everyday, but obviously, I missed this one.
Today's event proved the value of doing a good job. I missed an opportunity, but that's where my past client stepped in. Doing a good job, helping clients feel valued and appreciated and getting the deal done successfully does endear you to buyers and sellers. They will take up your cause when they see a need. So, stay in engaged in your own business promotion, but know that past clients have your back when you're not around.