Using HUD Homes for Craigslist ads

By
Real Estate Agent with The Viking Team, Realty
http://actvra.in/4bZC

I love that HUD allows any Realtor to market their listings. This is a great opportunity for new agents to start marketing some properties, even if they don't have any listings of their own. I also think this is a great idea for buyer agents to get some leads in.

CL AdI like to post HUD homes on Craigslist. I mentioned this in my previous post on "3 Things I Wish My Web-site Could Do" My process is very very simple, I look at the HUD web-site maybe once or twice a week, I usually print out the list of homes they have available since I like to make notes and cross properties off the list as I post them. I tried to save paper at first, but since these are not my listings and I don't post all of the available properties at once, it would get confusing as the order sometimes changes on their web-site and I had to go through each of my CL listings to see which ones I have posted.

I open up a notepad where I type in the HTML code that I will be posting. If you need any help with learning how to write code, check out www.codeacademy.com or www.w3schools.com. This code is just going to be text, quick info on the home, link to the property on my IDX on my web-site and a way to contact me. I don't use the photo from the MLS since it's copyrighted, I always say in bold by the link to the home *See Pictures and More* Once a lead is on my web-site, they are prompted to sign up for an account after looking at the one property, my sign ups are highest for HUD Homes and for Rental properties. Using HUD listings draws people in more so than normal listings and short sales.

I put the address into the CL ad and use the Map it feature. Since I have no photos, I think it is important for people to see where the home is located.

Voila, now it's ready to post.

I rinse and reapeat as needed. After a few days I can "Refresh" the CL ad, before I do, I always check to make sure the home is still active on the MLS, it may be listed as Active on the HUD site, but actually be pending.

What amazes me is that hardly anyone is doing this. My Realtor Association, ORRA, has 8,784 members (as of Dec. '12), when I look up the addresses of the HUD homes in CL to check if my ads are showing up, I will usually only see one Realtor, at most it will be two Realtors. So 3 Realtors out of over 8,700 are using this to gain leads. Craigslist is the #1 source of traffic to my web-site.

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Buying, Selling or Renting? Call Erna for all of your real estate needs! - - 321-345-ERNA


Ég tala Íslensku  

Erna Sigurdsson

The Viking Team Realty

Serving Seminole, Orange,
portions of Volusia counties and more

Your Real Estate Specialist for:

Townhomes, condos & homes
relocation, investment, upsizing, downsizing and property management

321-345-ERNA
visit my website to see all my current listings
www.mycflrealstate.com


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If you would like to purchase a home in the Longwood, Lake Mary, Altamonte Springs, Orlando or Kissimmee area, call me today. I will work hard to assist you with the most important purchase of your life. Put my experience to your benefit. Call me today to get started on your home buying search.

 
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Re-Bloggged 2 times:

Re-Blogged By Re-Blogged At
  1. Inna Ivchenko 02/01/2013 12:26 AM
  2. John McCormack 02/03/2013 01:42 PM
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Comments 14 New Comment

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Rainmaker
223,948
Suesan Jenifer Therriault
"Inspecting every purchase as if it were my own".
JTHIS-Professional Home Inspection Team

Great post Erna. I post and buy stuff off CL all the time and we always read the Realtors section. You posted two very good sources for html code study. I've used both in the past and find them excellent. 

February 03, 2013 01:54 PM
Rainmaker
447,855
Malcolm Johnston
Trenton Real Estate
Century 21 Lanthorn Real Estate LTD., Trenton, Ontario

Erna, at the rate you're going and with all the effort you put into your career, soon you'll have too many listings of your own to worry about.

February 03, 2013 01:57 PM
Rainmaker
384,358
Sarah & Lester Oswald
Broker, Realtor, CDPE, CIAS, SFR , Investor
Eastvale Team Realty & Property Mgmt

Erna - I also post HUD homes on Craigslist. Thanks for sharing the following websites: www.codeacademy.com or www.w3schools.com. Very useful information.

February 03, 2013 03:32 PM
Rainer
119,260
Erna Neal
A Knowledgable Central Florida & Seminole County,
The Viking Team, Realty

Suesan, CL is great for all kinds of advertisements and is a great place to buy locally.

Malcolm, thank you. :)

Sarah and Les, glad to know there are more of us out there marketing HUD homes.

February 04, 2013 02:21 PM
Rainmaker
214,360
Troy Erickson
Your Chandler, Ahwatukee, and East Valley Realtor
Terra Solis Realty, LLC www.ChandlerRealEstate.weebly.com

This idea had never even occured to me, so thank you for sharing. I am going right out to look at your posts, find HUD listings in my area, and like you said, "rinse and repeat as needed". What a great way to try and get leads.

August 28, 2013 03:05 PM
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Rainer
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Erna Neal

A Knowledgable Central Florida & Seminole County,
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Additional Information

Erna Sigurdsson, Realtor and Property Manager writes about the Real Estate market in Seminole County, FL, upcoming events, offers insight into current events and addresses questions that are encountered in sale of residential property in the Central Florida area. Remember, to get new posts notifications, click the subscribe button.