I love that HUD allows any Realtor to market their listings. This is a great opportunity for new agents to start marketing some properties, even if they don't have any listings of their own. I also think this is a great idea for buyer agents to get some leads in.
I like to post HUD homes on Craigslist. I mentioned this in my previous post on "3 Things I Wish My Web-site Could Do" My process is very very simple, I look at the HUD web-site maybe once or twice a week, I usually print out the list of homes they have available since I like to make notes and cross properties off the list as I post them. I tried to save paper at first, but since these are not my listings and I don't post all of the available properties at once, it would get confusing as the order sometimes changes on their web-site and I had to go through each of my CL listings to see which ones I have posted.
I open up a notepad where I type in the HTML code that I will be posting. If you need any help with learning how to write code, check out www.codeacademy.com or www.w3schools.com. This code is just going to be text, quick info on the home, link to the property on my IDX on my web-site and a way to contact me. I don't use the photo from the MLS since it's copyrighted, I always say in bold by the link to the home *See Pictures and More* Once a lead is on my web-site, they are prompted to sign up for an account after looking at the one property, my sign ups are highest for HUD Homes and for Rental properties. Using HUD listings draws people in more so than normal listings and short sales.
I put the address into the CL ad and use the Map it feature. Since I have no photos, I think it is important for people to see where the home is located.
Voila, now it's ready to post.
I rinse and reapeat as needed. After a few days I can "Refresh" the CL ad, before I do, I always check to make sure the home is still active on the MLS, it may be listed as Active on the HUD site, but actually be pending.
What amazes me is that hardly anyone is doing this. My Realtor Association, ORRA, has 8,784 members (as of Dec. '12), when I look up the addresses of the HUD homes in CL to check if my ads are showing up, I will usually only see one Realtor, at most it will be two Realtors. So 3 Realtors out of over 8,700 are using this to gain leads. Craigslist is the #1 source of traffic to my web-site.