Do You Receive Listing Calls And How Did Those Homeowners Find You?

By
Managing Real Estate Broker with RE/MAX Executive Realty
http://actvra.in/QxM

 

Whenever we receive a listing call, we always ask how the caller found us.  If we know what marketing source is working for us, we will focus on that source.  When the answer from several listing calls is a variety of sources, we will continue to use and improve the use of those sources.

Our most productive method of marketing for listings is direct mail marketing.  This is a source that I’ve been using for decades, and it has never failed me.  The only difference in how I use direct mail now compared to decades ago is the quantity of postcards used.

When I first started mailing postcards, I would use 5-5-10 for a mailing.  That equates to 5 homes on each side of the listing and 10 across the street.  My funds were very slim!!!  Now I mail to a radius of 750 homes with each “just listed” or “sale pending” or “just sold” mailing.  This is called reinvesting in your business.

Recently, I’ve read a few blog posts that confirm that direct mail market for listings will shake the fruit from the tree.  Gabrielle Rhind shared her story (members only) about her success with direct mail marketing, and Judith Parker left a comment on my post that she received a listing call after mailing 400 postcards and now it's pending and ready for the next set of cards.  It works!!

That one call is all that is needed to start the wheels in motion.  There will then be a just listed, a sale pending and a “Gab Rhind” just sold another one with a Free Market Analysis offered.

One direct mail marketing listing call can lead to so many more listings and sales.  It’s an easy way to make the phone ring.  People keep the cards just in case they need a Free Market Analysis in the future.  That one postcard gets a lot of mileage.  Think about making it part of your marketing plan for 2013.  You’ll be glad you did!!

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Re-Bloggged 2 times:

Re-Blogged By Re-Blogged At
  1. Rosemary Brooks 02/10/2013 01:59 PM
  2. John Kreiss,REALTOR®,CBR®,SRES®,e-PRO® 02/11/2013 04:26 AM
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Topic:
Real Estate Sales and Marketing
Location:
Massachusetts
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do you receive listing calls and how did those homeowners find you

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Rainmaker
680,320
Lanre Folayan
I don't make promises. But I do deliver results.
Keller Williams Capital Properties-Buy a home in Washington DC. Sell a home in Washington DC

Barbara it was just last week when it hit me that I SHOULD MAIL POSTCARDS to JUST LISTED AND JOST SOLD PROPERTIES. Well at least I know now. Planting the early seeds now with my Free Market Value Analysis blogs also-THANKS TO YOU BARBARA. Congratulations on another Gold Star.

February 11, 2013 11:29 AM
Rainmaker
1,825,553
Barbara Todaro
"New Franklin MA Homes"
RE/MAX Executive Realty

Keep that USPS busy, Lanre..... you'll be rewarded....

February 11, 2013 11:32 AM
Rainer
66,919
Robert Hicks
United Country River City Realty

Barbra- Thanks for taking time to share this. Great topic and lots of good advice here...

February 11, 2013 12:23 PM
Rainmaker
1,825,553
Barbara Todaro
"New Franklin MA Homes"
RE/MAX Executive Realty

You're welcome, Robert.....

February 11, 2013 12:26 PM
Rainmaker
451,780
Teral McDowell
Residential Sales in Collin County, Texas
Keller Williams Central

Getting a DM ready to go out; I would be elated to get even 1 listing - great post, Barbara!

February 13, 2013 09:05 AM
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Rainmaker
1,825,553

Barbara Todaro

"New Franklin MA Homes"
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Additional Information

The Kuney-Todaro Team is the "#1 team in Franklin's #1 office." Our expertise is in marketing new construction and resale properties. New construction is our niche and we have sold 40 subdivisions in the area of Franklin MA.