Blow out traffic on ActiveRain.com

By
Services for Real Estate Pros with Timu Corp - CEO, ActiveRain - Co-founder

I've been browsing through our web server statistics from the ActiveRain.com site, and wow...

Not only did we have our first day ever with over 50k unique visitors last week but we've now had five of them in a row, just missing 60k visitors by a hair on Tuesday.  We've also also had several days this week with more than a half a million page views and 4 million hits on our servers.  No wonder theirs been a little smoke coming out of them.  We are doubling the number of web servers we have to help handle the new increase in load next week.  

Looking at the full month of January, ActiveRain.com served up just about 12 million page views, plus a couple million more over at Localism.com  It's hard to compare absolute numbers with other public reporting sources, but its very promising that our traffic continues to grow at a high rate which most of the other large real estate sites (Trulia being the exception) are seeing substantial drop offs.
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Rainmaker
996,044
Karen Anne Stone
Fort Worth Real Estate
New Home Hunters of Fort Worth and Tarrant County

Matt:  The increased traffic is great news in that the amount of our visitors is up, but even better... that there is more interest in general out there.  Hopefully that interest and the increase in traffic will produce similar results in the real estate market... getting more buyers off the fence.

Question:  We are encourage to post to Localism.  I had not heard of Active Rain until I attended a By Referral Only seminar last August.  I had been on AR for perhaps six weeks until I figured out what Localism was.  Just how is Localism promoted to the general public ?  Is there some sort of AR marketing program for it ?  Just how and where does what we post to Localism have an impact ?  Thanks for sharing...

February 02, 2008 01:59 AM
Rainer
67,568
Sandra Carlisle
Residential Sales & Property Management
First Team Estates
That's because it works! I've scheduled two listing appt.s just this week and it's ONLY because of all I am learning and applying to my postings. People are searching and finding me, and calling. I'm hooked....
February 02, 2008 01:59 AM
Rainmaker
1,508,959
John Novak
Henderson, Las Vegas and Summerlin Real Estate
Keller Williams Realty The Marketplace
Nice to see the sustained growth, Matt! I'm curious about a couple of visitor stats ... how many consumers are stating initially at AR's home page versus a specific blog post or blogger, and what is the average number of page views? Do visitors tend to go deeper into the site, or are they just hitting one or two pages and then leaving? Thanks for sharing the stats with us!
February 02, 2008 02:21 AM
Rainer
1,092,162
Matt Heaton
Timu Corp - CEO, ActiveRain - Co-founder
Most of the traffic enters the site deeply such as to a specific blog or blog post rather than hitting the main page.  The average page views for visit is around 10 but I don't have a break down from members surfing around the site vs. people coming in via search engines.
February 02, 2008 02:22 AM
Rainer
85,800
Kris Zugloff
Maximum One Realty
Hi MAtt, I am also curios about Localism. Can you respond on Karens Questions? Thanks
February 02, 2008 04:00 AM
Ambassador
1,432,475
Jennifer Fivelsdal
Mid Hudson Valley real estate connection
JFIVE Home Realty LLC | 845-758-6842|162 Deer Run Rd Red Hook NY 12571
Matt- Congratulation! you provided an awesome network and it will really payoff.  Yes visitors are coming because they can actually learni something here.
February 02, 2008 04:47 AM
Rainmaker
65,379
Julie Escobar
Syndicated Real Estate Columnist and Industry Writ
ProspectsPLUS!
Matt -- you guys are doing a phenomenal job!  This is such an incredible way to learn, share and of course -- drive traffic for our businesses! 
February 02, 2008 05:26 AM
Rainmaker
332,294
Eric Kodner
Wayzata Lakes Realty: Twin Cities, Madeline Island
Wayzata Lakes Realty: Eric Kodner Sells Twin Cities Homes

Matt, those are impressive numbers! 

Any word on the progress of AR's paid blog program?  I keep reading that it's on its way, but haven't heard anything about a release date.  Thanks!

February 02, 2008 05:46 AM
Rainmaker
630,724
Brian Block
Northern Virginia & D.C. Real Estate
RE/MAX Allegiance, Managing Broker/Branch Vice President
Matt, those are some huge numbers of page views.  As the content on the site continues to explode with the expanding membership, I'm sure that new records will keep being set.
February 02, 2008 06:30 AM
Rainmaker
41,200
Cait ODonnell Donohue
Red Key Realty Leaders
Wow Matt I wish my brain would fart like yours. What a great idea, and a great job. Kudos!
February 02, 2008 09:38 AM
Rainmaker
315,766
Monika McGillicuddy
Southern NH & the Seacoast Area
Prudential Verani Realty/Hampstead
Awesome...All the more reason why we need to have great content.. So they'll keep coming back!
February 02, 2008 10:48 AM
Rainer
1,092,162
Matt Heaton
Timu Corp - CEO, ActiveRain - Co-founder
Localism is also indexed by the search engines pretty heavily which is the main driver for traffic.  We are working on a total rebuildof the site at the current time (ok we've been for quite a while) but we plan to be able to promote and market it in other methods extensively once we get that launched
February 02, 2008 11:16 AM
Ambassador
550,989
"The Lovely Wife" (Broker Bryantnulls Wife) The One And Only TLW.
President-Tutas Towne Realty, Inc.

Matt...

Let me know if you need someone to put those server fires out :)

Thanks for the 25 and everything else :)

TLW...ROAR!

February 02, 2008 12:26 PM
Rainmaker
591,122
William J. Archambault, Jr.
The Real Estate Investment Institute

Matt,

I hope this promotes your financial sucess! You guys deserve it!

Well done!

Bill

February 02, 2008 03:19 PM
Ambassador
883,319
Lane Bailey
Realtor & Car Guy
Century 21 Results Realty

Ok, it was me.  I jumped in and out one day 635,918 times.  I counted. 

Seriously, cool... 

February 02, 2008 04:48 PM
Rainmaker
620,086
Randy Prothero
Hawaii REALTOR, (808) 384-5645
Island Style Realty Inc.
You folks have built it and as they say in the movies they will come.
February 02, 2008 05:41 PM
Anonymous #17
Anonymous
Anonymous
Interesting stats between AR and Localism.  I assume many of the page views on AR are other agents, I must look at 15-30 pages per day but never go over to Localism to look around. 
February 02, 2008 06:29 PM
Rainmaker
239,586
Bill Roberts
"Baby Boomer" Retirement Planner
Brooks and Dunphy Real Estate

Matt, Jason is right. The system here encourages us to "view" each others posts.I would be sincerely interested if you could  "filter" those stats so that you (and we) would know how many consumers are reading our posts. 

Bill Roberts

February 02, 2008 07:13 PM
Rainer
50,155
Susan Jackowski
Orange County New York
RJ Smith Realty
I can only see your site grow, with everyone sharing information what a life. 
February 03, 2008 01:08 PM
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Rainer
1,092,162

Matt Heaton

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