Sample Expired Listing Letter

By
Title Insurance with Placer Title Company

{Date}

 

SALUTATIONFIRST ONR_NAME
SITE_ADD
SITE_CITY SITE_ZIP


Dear FIRST:

I drove by your house today and noticed that the "For Sale" sign from XYZ Realty was gone.  If you are still interested in selling and you have not re-listed your property, I urge you to give me a call right away.  Please disregard this letter if you currently have listed your home with another agent.
 
I CAN SELL YOUR HOME !!!

I have specialized in marketing homes like yours in this community for many years.  I can present you with a complete marketing plan which will provide the best opportunity for quickly selling your home.
 
If you will give me just 15 minutes of your time, I will show you how I will approach the sale of your home.  I will provide you with an honest estimate of the market value of your home, with no obligation to you.

I'll give you a call at PHONE in the next day or two to see if we can arrange to meet.

I look forward to speaking with you soon.


Sincerely Yours,

 

[Your Name]
[Your Company]

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Show All Comments
Rainer
19,537
Cassie Hansley
Wilikinson and Associates - Lincolnton, NC
Thanks for the letter.  I wonder how well it works. Any feedback from any other agents? Cassie Hansley
Feb 04, 2008 03:21 PM #1
Rainmaker
99,318
Chris Frantz
EDU Real Estate Group - Indianapolis, IN
Thanks for sharing your letter.
Feb 04, 2008 03:43 PM #2
Rainer
14,609
Calvin Neely
FLI Properties - Lagrange, GA
Let's get you moving!
Carla,  Thanks for the letter.  How is it working for you?  How many do you send out daily/weekly?  What is your percentage of calls from it?  I like the content.  It is not as pushy as some I have seen, which is more my style.  Thanks again for sharing.
Feb 19, 2008 09:30 AM #3
Rainmaker
219,060
Eric Egeland
RE/MAX SUBURBAN - Libertyville, IL
SFR, e-PRO, CDPE
thanks for the post
Feb 21, 2008 11:09 AM #4
Anonymous
Anonymous
Jose A. Andrade

Thank you for the letter. It looks to be helpful.

Mar 05, 2008 10:55 AM #5
Rainmaker
59,023
Cathleen OnullHannigan
Keller Williams Realty - Cary, NC
Cary NC Homes Pro

How well does this letter work?  I'm thinking it would pack a much greater punch if it didnt' have so many "I"s in it.

Aug 25, 2008 08:38 AM #6
Rainer
8,005
Jim Tutton
Windermere/ Professional Partners - University Place, WA

Way to Many "I's" and not enough want about them's (seller).  Need tos how more benefit to the seller.

Oct 04, 2008 08:34 PM #7
Rainer
907
Mari King
Coldwell Banker United - Austin, TX

Thank you for the letter, I like to look at what other people are using.  There is enough for all of us and sharing elevates us all.

Jan 23, 2009 02:44 PM #8
Anonymous
Anonymous
Donald Polaski

Dear Carlie,

     Thanks for sharing your letter. As a new salesperson this letter will greatly help me to create my own. I wish you & your family well. God Bless.

Sincerely,

Don Polaski

May 28, 2009 12:25 PM #9
Rainer
118,127
Ginger Moore
Wilkinson & Associates Realty - Gastonia, NC

thanks for the letter. I hope to try and use it to get some business. things are really slow right now.

great blog. thanks again!

Jun 13, 2009 10:25 PM #10
Rainer
974
Sheila Robinson
Century 21 Emma Realtors - Maplewood, NJ

Thanks for the letter Carlie; I will give it a try.

Century 21 emma

Jul 18, 2009 12:54 PM #11
Rainer
36,237
David Akram
Century 21- All Moves - Santa Clarita, CA

Thank you Carlie for this letter. Very nice of you to share this template as most real estate agents are so vague and secretive about the tools they use. Very refreshing and encouraging to come across this.

Thanks again.

David

Jan 27, 2011 01:49 PM #12
Rainer
28,286
Aneta Ivanova
Urban Nest Realty - Las Vegas, NV
#Your Realtor for Life

Thank yuo.I will try this

Jan 29, 2011 05:01 PM #13
Rainer
31,904
Tracy McPeek
Cottonwood, CA

I really like the "I was driving by your house and noticed....." line.  I do think for my own personal style there is too much "I" in it.  What is your success rate with this letter?  Have you modified it since you posted it?

Feb 18, 2011 05:18 PM #14
Rainer
63,374
Ray Stockwell
Metropolitan Boston Real Estate - Boston, MA
Ray Responds

Carlie,

I really like the personal tone of this letter.  Thank for sharing.

Oct 09, 2012 11:14 PM #15
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Rainer
7,980

Carlie Pardue

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