Sample Expired Listing Letter

By
Title Insurance with Placer Title Company

{Date}

 

SALUTATIONFIRST ONR_NAME
SITE_ADD
SITE_CITY SITE_ZIP


Dear FIRST:

I drove by your house today and noticed that the "For Sale" sign from XYZ Realty was gone.  If you are still interested in selling and you have not re-listed your property, I urge you to give me a call right away.  Please disregard this letter if you currently have listed your home with another agent.
 
I CAN SELL YOUR HOME !!!

I have specialized in marketing homes like yours in this community for many years.  I can present you with a complete marketing plan which will provide the best opportunity for quickly selling your home.
 
If you will give me just 15 minutes of your time, I will show you how I will approach the sale of your home.  I will provide you with an honest estimate of the market value of your home, with no obligation to you.

I'll give you a call at PHONE in the next day or two to see if we can arrange to meet.

I look forward to speaking with you soon.


Sincerely Yours,

 

[Your Name]
[Your Company]

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Show All Comments
Rainer
19,537
Cassie Hansley
Wilikinson and Associates
Thanks for the letter.  I wonder how well it works. Any feedback from any other agents? Cassie Hansley
February 04, 2008 03:21 PM
Rainmaker
99,318
Chris Frantz
EDU Real Estate Group
Thanks for sharing your letter.
February 04, 2008 03:43 PM
Rainer
14,609
Calvin Neely
Let's get you moving!
FLI Properties
Carla,  Thanks for the letter.  How is it working for you?  How many do you send out daily/weekly?  What is your percentage of calls from it?  I like the content.  It is not as pushy as some I have seen, which is more my style.  Thanks again for sharing.
February 19, 2008 09:30 AM
Rainmaker
216,123
Eric Egeland
SFR, e-PRO, CDPE
RE/MAX SUBURBAN
thanks for the post
February 21, 2008 11:09 AM
Anonymous #5
Anonymous
Jose A. Andrade

Thank you for the letter. It looks to be helpful.

March 05, 2008 10:55 AM
Rainmaker
59,023
Cathleen OnullHannigan
Cary NC Homes Pro
Keller Williams Realty

How well does this letter work?  I'm thinking it would pack a much greater punch if it didnt' have so many "I"s in it.

August 25, 2008 08:38 AM
Rainer
8,005
Jim Tutton
Windermere/ Professional Partners

Way to Many "I's" and not enough want about them's (seller).  Need tos how more benefit to the seller.

October 04, 2008 08:34 PM
Rainer
907
Mari King
Coldwell Banker United

Thank you for the letter, I like to look at what other people are using.  There is enough for all of us and sharing elevates us all.

January 23, 2009 02:44 PM
Anonymous #9
Anonymous
Donald Polaski

Dear Carlie,

     Thanks for sharing your letter. As a new salesperson this letter will greatly help me to create my own. I wish you & your family well. God Bless.

Sincerely,

Don Polaski

May 28, 2009 12:25 PM
Rainer
118,127
Ginger Moore
Wilkinson & Associates Realty

thanks for the letter. I hope to try and use it to get some business. things are really slow right now.

great blog. thanks again!

June 13, 2009 10:25 PM
Rainer
974
Sheila Robinson
Century 21 Emma Realtors

Thanks for the letter Carlie; I will give it a try.

Century 21 emma

July 18, 2009 12:54 PM
Rainer
36,237
David Akram
Century 21- All Moves

Thank you Carlie for this letter. Very nice of you to share this template as most real estate agents are so vague and secretive about the tools they use. Very refreshing and encouraging to come across this.

Thanks again.

David

January 27, 2011 01:49 PM
Rainer
28,286
Aneta Ivanova
#Your Realtor for Life
Urban Nest Realty

Thank yuo.I will try this

January 29, 2011 05:01 PM
Rainer
31,904
Tracy McPeek

I really like the "I was driving by your house and noticed....." line.  I do think for my own personal style there is too much "I" in it.  What is your success rate with this letter?  Have you modified it since you posted it?

February 18, 2011 05:18 PM
Rainer
62,659
Ray Stockwell
Ray Responds
Metropolitan Boston Real Estate

Carlie,

I really like the personal tone of this letter.  Thank for sharing.

October 09, 2012 11:14 PM
Anonymous
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Rainer
7,980

Carlie Pardue

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