What does your voice mail message say about your real estate business?

By
Real Estate Broker Owner with KD Realty - 408.972.1822 CA BRE#01366594
http://actvra.in/Sqg

What does your voice mail message say about your real estate BUSINESS?

To this San Jose Real Estate Agent it says volumes.  For most businesses, the phone is the first point of contact. We only have one shot at making a first impression.  This applies to all businesses, including small businesses like independent real estate agents, independent brokerages, print shops, and more!

Woman working at a PC with a phone headset

Is your voice message greeting professional

1.  Does the message identify your name and/or the name of the business entity? 

2.  Is the message understandable in all aspects (tone, volume, background noise, etc.)?

3.  Is the message too long with a bunch of meaningless blah blah blah?

4.  Is the voice a warm and friendly voice or is it an automated robotic message indicating "no on is available to take your call" out of box kind of message?

5.  Is there no message at all - no greeting has been set up and one cannot leave a message?

6.  Will callers know they have the right number?

7.  Will callers question if they have the wrong number - hang up and call again?

8.  Is the voice mailbox full preventing callers from leaving a message?

 

How much business are you losing because your first impression lacks professionalism?

Frustrated woman looking at cell phoneThis San Jose Real Estate agent has high standards. I will not do business with anyone when my first point of contact, a phone call, with a business leaves me feeling the business lacks professionalism.  The person or business might be the best in the land at what they do but I will never experience that if the first point of contact, a phone call leaves me wondering:

1.  Who did I just call?

2.  I did not understand a word that person said.

3.  Gheez, alright, already ... blah blah blah ... seriously?

4.  Did I call a business or did I call someone's home?

5.  I wonder if I mis-dialed the number?

6.  Do I have the right phone number?

7.  I am so uncertain about the number I dialed I hang up and call again.

8.  If they are too busy to check and delete messages I don't think they are someone I want to do business with.

These standards apply to all businesses not just real estate. For me, it is about the experience. How do I feel when I make that first call?  Do I feel valued? It's about the quality of service which starts with the first impression ... when I make that first call. It will either win my business or lose my business.

Voice messages are just as important as how a call is answered. So many businesses have lost the opportunity to gain my business simply because they lack the professional standard I require.

What impressions are you leaving with your voice mail message and how your phone is answered?

What does your voice mail message say about your real estate business? - by Kathleen Daniels, San Jose Real Estate Agent - San Jose Homes for Sale

 

 

 

 

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Kathleen Daniels, Broker-Owner of KD Realty, serving San Jose and surrounding San Jose Communities in Santa Clara County - Silicon Valley. Kathleen is a Certified Probate Real Estate Specialist.

BRE# 01366594

San Jose Homes for Sale

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Re-Bloggged 1 time:

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  1. Debbie Reynolds 03/20/2013 04:03 PM
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Rainmaker
204,179
Peggy Wester
Real Estate Agent Ozaukee & Washington County Real
Think Young Team--Realty Executives Integrity

Hi, Kathy

Came here from Debbie Reynolds re-blog. Nice post and so true. There's an agent in our area who changes his outgoing message every day, telling the call what he is doing -- every. hour. of. the. day. Enough already. People don't care. Keep it simple. One of the nicest compliments, I think, is when a caller tells you that you sound happy on your voicemail. That first impression is so, so important.

March 20, 2013 04:11 PM
Rainmaker
76,334
Shawna Green
The key to your real estate needs!
Towering Pines Realty

Great points!  Just like curb appeal, most times you only get one chance to make a first impression!

March 20, 2013 04:18 PM
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1,155,512
Kathleen Daniels
San Jose Homes for Sale - Probate Specialist
KD Realty - 408.972.1822

Lenn,  I use a land line 90% or better of the time.  I will only return calls on my cell if absolutely necessary.  I understand why people just hang up ... it's frustrating.

Peggy,  I recall a few agents who recorded a new message everyday with minute by minute details of their day.  Seriously, why do we care?  We don't!  I stopped doing business with a lender who did the same thing.  I've been told my voice greeting is professional and pleasant.  It's nice to get that feedback too!

Shawna,  I like your analogy to curb appeal.  It really is the same thing ... what is the caller left feeling with a voice message and how does a buyer feel when they drive up to a home for sale. 

 

March 20, 2013 04:31 PM
Rainmaker
260,886
Nina Rogoff
Your Hometown Realtor in Sharon MA
RE/MAX Executive Realty -

Hi, Kathleen...I saw Debbie Reynold's re-blog of this post! Love what you've said!! I especially cannot stand it when I call an agent's number and the machine says, "you've reached 617-222-1111 please leave a message." Have I reached the right person? Why doesn't the agent want to say his name, his company, something? It seems unprofessional and almost evasive.

March 20, 2013 06:24 PM
Rainer
72,187
John J. Woods
Aardvark Appraisals

 

   Great 'laundry list' of answering machine/service pet peeves.

 

April 08, 2013 12:40 PM
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