So many marketing options! Which is the best?

By
Real Estate Agent with Homelife/Response Realty Inc. Brokerage

I have a listing that is not getting as much attention as I think it should. I’m at a bit of a loss as to why there haven’t been more showings. The home is in a desirable location, it’s been staged, there have been two open houses, the price has been dropped, and it’s being marketed on Facebook and Craig’s List, as well as through a few other mediums including classifieds in the newspaper.

I am new to Active Rain and blogging, and I thought this would make for good content for my first post.

What are your thoughts about newspaper advertising? Does it work? If it doesn’t work, why do you see so many properties listed in the paper on the weekends? Does it purely depend on the location?

Are the new online marketing methods really better than the old fashioned methods of postcards and flyers?

Is it best to establish oneself and one’s brand and let business be driven that way?

I would love to hear your thoughts, and if anyone has any top secret marketing methods to get a listing sold quickly, my ears are wide open!

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Anonymous
Susan Buchanan
Probably the pricing!  With inventory at all time high it has to be the best in it's price range!
Feb 05, 2008 05:24 PM #17
Rainer
57,904
Denise Shockey
RE/MAX Aerospace Realty - Cocoa Beach, FL
Cocoa Beach, Brevard County Florida Real Estate
Thanks for the great question leading to very informative comments.  Thank you everyone for sharing! 
Feb 05, 2008 05:25 PM #18
Anonymous
Randa

Thanks everyone for the warm welcome and the great comments.

The price is quite competitive, so I'm sure that's not it.

I've sent out 200 Just Listed postcards and my VA is starting to make follow up calls to the recipients this evening, hopefully that will generate a few leads.

I have considered writing some articles, that might be a good next step.

Renae, your suggestions are good, but I am in Canada, so Realtor.com is out. I also have to figure out a way to get the listing on Postlets since it seems to be meant for US listings. I am not familiar with Localism, I'll have to check it out. I like your idea about sending flyers to rental units in the area.

Thanks again, everyone for this information. I have a lot to chew on :)

Randa

Feb 05, 2008 06:06 PM #19
Rainer
53,214
John Lockwood
Lockwood Real Estate - Sacramento, CA

The price is quite competitive, so you're sure that's not it.

Yet that's what it is.

That's always what it is.

Marketing a home that's priced wrong is like trying to dance with a girl with no feet.  (tm) 

Feb 05, 2008 06:52 PM #20
Rainer
16,391
Josh Ross
RE/MAX PROS - Germantown, MD
quite often it still is the pricing. However, the easiest way to gauge that is through your marketing efforts and the results they are providing. Building a property website and marketing the site (good domain name, sign rider, posting on craigslist & e-mailing it to past clients, lenders & other agents is one thing that can certainly help. If not, it is pricing.
Feb 05, 2008 07:16 PM #21
Rainer
37,389
Laurie Matthias
Long and Foster Real Estate - Wayne, PA
Realtor, Residential Real Estate Professional

Randa,

Another aspect to try is targeting the move ups and move downs with postcards, mailers, etc. Or gear towards a niche market it depending on it's qualities, or go after major companies in the area, if any.

And if you do change the price, change the verbage and pictures which will recharge your fellow realtors.

Good luck!

Laurie in SE PA

Feb 05, 2008 07:50 PM #22
Ambassador
158,440
LifeOhm
LifeOhm - Life Coaching for Real Estate Professionals - Portland, OR
Monica at LifeOhm
Thanks for the post and all the great tips.
Feb 05, 2008 07:57 PM #23
Rainer
860
Harley Lever
Harleys Eye Photography - Seattle, WA

Hi Randa,

With 85% of potential buyers searching on the internet first for a home I would spend money on professional real estate photography , search engine optimization for your listing web page, and aggressively list your site on as many free real estate listing directories all with links pointing to your listings  web page.  This combination will provide for the best internet-based marketing success.  Real Estate photography will cost between $100 - $500 depending on the size of the house and the "visual assets" mountain, city, or water views.  You can have your web-page optimized for search engines for $100, and listing the site on directories is free.

Advertising in newspapers and magazines is expensive and once the paper is gone so is your advertisement.  The Internet is always working for you.  Even after you have sold the listing the web-page can serve to attract new clients 

The photography is the most important aspect.  Everyone talks about curb appeal, but now we have "Cyber curb appeal".  The pictures below demonstrate the benefits of great photography.  The pictures are both of the same place, but which one dazzles you more?


Feb 05, 2008 08:03 PM #24
Ambassador
884,111
Lane Bailey
Century 21 Results Realty - Suwanee, GA
Realtor & Car Guy
Is there anything special about the property that differentiates it from other properties?  Market to the difference.  It isn't the width of the net, you only need one buyer.  It is the focus...
Feb 05, 2008 08:49 PM #25
Rainmaker
728,462
Lanre-"THE REAL ESTATE FARMER" Folayan
Keller Williams Capital Properties-Buy a home in Washington DC. Sell a home in Washington DC - Washington, DC
How much is my Washington DC House Worth?
Hey Randa! Don't be too hard on yourself. Just because your listing is not generating traffic to the property doesn't mean you are doing something wrong. You have to realize every real estate market is different. It can be great in some areas and extremely slow elsewhere. Besides buyers still think the market has bottomed out yet. I don't why they will think that when the Fed has cut interest rates more than once already this year. I don't do newspaper advertising because when I did it last year,I got nothing but calls from people who are not serious. You better off putting the property on Craigslist.com. Also,try www.meetup.com and maybe www.owners.com. Much success to you. Can't wait to hear your story of how you sold this property. Great post.
Feb 05, 2008 09:29 PM #26
Anonymous
Anonymous

Randa, First thing I would liek to say is " Beautiful Name" As a real estate coach I would not invest in newspaper advertising. Whats important here is to explain to the seller why you don't advertise in the paper.

1. According to recent statistics, only 5% of homes are sold due to newspaper advertising. The reason you see so much newspaper advertising is not fo rthe benefit of selling the sellers home, but to capture a buyer fo rthe benefit of the company.

Go to my website www.Brettnoel.com and click on the link listing slicks. You can download the links for your listing presentation that shows how useless newspaper advertising is

Feb 05, 2008 09:30 PM #27
Rainer
122,017
Christy Powers
Keller Williams Coastal Area Partners - Pooler, GA
Pooler, Savannah Real Estate Agent
That was a great post. The comments are great too. I forgot about postlets. I still need to check them out. I loved the pictures Harely. The second one is phenomenal.
Feb 05, 2008 09:43 PM #28
Rainer
80,115
Misty Lackie
Go Smart Solutions, LLC - San Luis Obispo, CA
Real Estate Advertising

Hi Randa - Try creating a listing flyer on ClassifiedFlyerAds.com.  Chances of your listing placing on the 1st page of Google are very high and your listing will automatically be posted to over 25 top real estate directories.

Search Engine AdvertisingSearch Engine Exposure

Page 1 Google Placement

Your flyers are optimized and sent to top search engines. Over 80% of flyers created through our system rank on the first page of Google.

Feb 06, 2008 12:00 AM #29
Rainmaker
271,628
Chuck Willman
BuyLowAZ - Mesa, AZ
Realtor - Arizona - 480.292.0600
Newspaper listings can be costly. Yet a few perform. If you'd like to dangle your toes in the water you can try the less expensive "open house" ad. These are inexpensive yet sometimes effective- in my experience. 
Feb 06, 2008 12:21 AM #30
Rainer
3,290
Randa El Zein
Homelife/Response Realty Inc. Brokerage - Mississauga, ON

Again, thanks everyone for the amazing response. It sure warmed up my new spot in the blogging world! I've already had the classifiedflyerads.com done and it will post it on several other sites. I'm still waiting to get the results from the Just Listed calls that my VA did. I reduced the price on Monday, so it has not yet been updated on mls.ca. My vendor is still a happy man, so I'm going to stay put now and see what happens in the coming 10 days. Brett, thanks for the compliment, and I just went to your site and am waiting for the password.

Feb 06, 2008 11:19 AM #31
Rainer
80,115
Misty Lackie
Go Smart Solutions, LLC - San Luis Obispo, CA
Real Estate Advertising

Glad to hear you tried ClassifiedFlyerAds.com.  I see your flyer at http://www.classifiedflyerads.com/ad/16938/ has already placed on the 1st page of Google for "etobicoke on property" and on the 2nd page for "etobicoke on homes for sale"

Hope you sell this fast.

Feb 06, 2008 11:29 AM #32
Rainer
55,248
Diane Brooks
F.C. Tucker Company, Inc. - Carmel, IN
When Every Move Matters

Free Websites for Listings

Hi everyone,

There are so many free websites where we have the opportunity to post our listings.  I thought maybe we could start a running list of them.

One idea that I have tried is creating a virtual tour myself of a property with the Small Wonder video camera and then uploading the tour to YouTube.  I can then post a link of that tour on my blog and website.  The camera is very simple to use and uploads video within a few seconds.  Its cost is less than $100.

Other sites that have been mentioned are postlets, localism, meetup, owners.  I use Flyinside, Topix, backpage.  Any other ideas?  We can all help each other.

 

Feb 06, 2008 04:12 PM #33
Rainer
4,985
Joseph Skinner
Skinner & Associates Realty - Myrtle Beach, SC
Myrtle Beach Real Estate
I have not get much response frm newspapers. The most productive marketing tool for me have been my web site and craiglist.
Feb 08, 2008 08:01 AM #34
Anonymous
Anonymous
Randa, WOW your first blog was a 'featured' post.....that is amazing.  You will be a natural and do well.  GREAT.
Feb 09, 2008 10:02 AM #35
Rainmaker
231,345
Eric Egeland
RE/MAX SUBURBAN - Libertyville, IL
SFR, e-PRO, CDPE

I find that the newspaper ads are only effective for certain audiences, for the most part I try to do 90% of all marketing online

Apr 06, 2008 10:47 PM #36
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