Call Me... Or Not... A Cautionary Tale...

By
Real Estate Agent with I.V.P.G. - Inland Valley Professional Group

Hi All,

One of the things that we are all taught in our figurative Real Estate cradles is that the best way to get clients is by referral and that the best referrals are those that come from your sphere of influence (friends, family, current and former clients, etc.).  While this is quite true, I for one, know how difficult it can seem to get these folks to spread my cards out like confetti on New Year's Eve. 

But, today I learned, or more accurately re-learned that while good news travels fast, bad news travels faster and the selfsame folks that don't remember to toss your name in the ring when the opportunity for a referral comes up won't hesitate to share their opinion of you if it is poor.

I have a wonderful new client whose condo I am listing (more about that once it debuts on the MLS) and I stopped by her place of business to pick up some paperwork.  Attached to the pile of papers was the business of another agent that I am familiar with.  Before I even got a chance to ask why the card was there, my client announced in front of all the customers within earshot in a very busy store that I should never work with this agent because they were "crazy".  And she clearly didn't mean crazy in a good way.

Several folks glanced at the card before I had a chance to cover it up, but that didn't matter because my client then said this person's name aloud and repeated her opinion to make sure I was clear about how she felt. 

Now, as it happens, privately I share her belief about this person (and for very good reason), but what I took from this exchange was not just the knowledge that my client did not like this agent, but the realization and reminder that everyone, myself included, could easily be in that same boat.   

While a good job well done might not get your name bandied about with the reckless abandon one would hope for, a bad job or bad behaviour will quickly have your name on more folks lips than Chapstick is in Aspen. 

Of course, I have to be honest here and say that it is indeed heartening to me to discover that while they may not always tell me in so many words, folks really can see a difference between a good agent and the other kind.  And, for good or ill, this is one referral that they won't hesitate to share.  

Take care all, help lots of people and have a wonderful day!

Tisza

close

This entry hasn't been re-blogged:

Re-Blogged By Re-Blogged At
Tags:
claremont
realtor
short sale
foreclosure
sellers
buyers
california
real estate
reputation
referral

Anonymous
Post a Comment
Spam prevention

Accessibility option: listen to a question and answer it!

To submit the form,
drag the camera to the circle on the side.

Type below the answer to what you hear. Numbers or words, lowercase:

Spam prevention

Accessibility option: listen to a question and answer it!

To submit the form,
drag the tag to the circle on the side.

Type below the answer to what you hear. Numbers or words, lowercase:

Show All Comments
Rainmaker
536,364
Lynda Eisenmann
Preferred Home Brokers - Brea, CA
Broker-Owner,CRS,CDPE,GRI,SRES, Brea,CA, Orange Co

Hi Tiza,

Good info. My former business coach used to say that if you did a good job you earned your paycheck. If you do a great job, you earn referrals. This has kept me in business for decades.

Feb 05, 2008 11:40 PM #1
Rainmaker
296,207
ARDELL DellaLoggia
Sound Realty - Kirkland, WA
It's going to be a good year for you.  I can feel it.  Of course successful to me means rewarding for you and those you help as well.
Feb 06, 2008 12:10 AM #2
Rainmaker
110,429
Nancy Brenner
Referral Associates of Georgia, Inc. - Roswell, GA
Roswell Georgia Real Estate Agent

It is very common for anyone that has had a bad experience to talk about it - to everyone.  The good experiences are somehow kept a secret.  I wonder why?

Feb 06, 2008 12:16 AM #3
Rainmaker
61,410
Tisza Major-Posner
I.V.P.G. - Inland Valley Professional Group - Claremont, CA
DRE#01784679

Hi All,

Lynda: Good to hear from you, and I agree with your business coach. 

ARDELL: I think it already is a great year and I am so grateful to be allowed the privilege and opportunity to help folks in such critical time in their lives.  What a truly wonderful way to make a living. 

Take care,

Tisza

Feb 06, 2008 12:19 AM #4
Rainmaker
61,410
Tisza Major-Posner
I.V.P.G. - Inland Valley Professional Group - Claremont, CA
DRE#01784679

Hi Nancy,

I wish I knew.  My goal is to offer such exceptionally good service that my clients can't help but talk not just to, but about me everywhere.

Take care,

Tisza

Feb 06, 2008 12:26 AM #5
Rainmaker
308,990
Roberta LaRocca
Simply Vegas Real Estate - Las Vegas, NV
REALTORĀ®, Broker, Salesperson, Property Management
Tisza, You are so right!  Bad news is a fast traveler and very hard to get rid of once it is out there spreading!  Good reason to stay on the "good" side of the news!
Feb 06, 2008 12:38 AM #6
Rainmaker
161,471
Mary Pope-Handy
Sereno Group Real Estate - Los Gatos, CA
CRS, CIPS, ABR, SRES, Silicon Valley

Hi Tisza,

It is so true that if clients are happy they tell 1 person and if unhappy they tell 10 - enthusiastically! You will be fine, no matter.

Hope your year is off to a great start!

Talk to you soon :)

Mary

Feb 06, 2008 12:41 AM #7
Rainmaker
61,410
Tisza Major-Posner
I.V.P.G. - Inland Valley Professional Group - Claremont, CA
DRE#01784679

Hi Roberta,

Yup, but much like everywhere else in life, the choices we make directly affect the chances we are given.

Thanks for stopping by.

Take care, help lots of people and have a wonderful day!

Tisza

Feb 06, 2008 12:44 AM #8
Rainmaker
61,410
Tisza Major-Posner
I.V.P.G. - Inland Valley Professional Group - Claremont, CA
DRE#01784679

Hi Mary,

So good to hear from you.  How was Hawaii?  I will be anxious to hear.  You are another person that shouldn't have to worry about this either.  And my year is going very well.  I hope your's is also.

Take care,

Tisza

Feb 06, 2008 12:47 AM #9
Rainer
20,857
Audrey Hoffman
VoteAudrey blog - Columbia, SC
VoteAudrey
Tisza, how true! thanks for sharing, Audrey
Feb 06, 2008 12:54 AM #10
Rainmaker
61,410
Tisza Major-Posner
I.V.P.G. - Inland Valley Professional Group - Claremont, CA
DRE#01784679

Audrey,

You're welcome :-)

Tisza

Feb 06, 2008 01:08 AM #11
Rainmaker
569,196
Cheryl Johnson
Cheryl Johnson, Bob Taylor Properties, Inc., Los Angeles, CA - Highland Park, CA
And just a reminder here:  You actually don't even need to be bad or crazy sometimes to get tagged with the blame.  Weird sh**t  can occasionally  happen in a real estate deal, and the agent is an easy person to blame.  So, always tread carefully.  Be extra nice.  :-)
Feb 06, 2008 07:43 AM #12
Rainer
23,625
Kim Harris
Sound Realty - Kirkland, WA
Broker/Owner/Sound Realty
  The one to ten rule is so real. In all the years I have owned businesses all it takes is a negative moment to have that altercation expand like the wind on a blustery day. When I had my record stores ,they had Tickmaster outlets in them at that time. Even if 500 people were happy with even getting tickets ,there was always one who would complain;and he/she would tell the remaining unlucky their tale of pain.  And so it goes... Glad your doing well.
Feb 06, 2008 12:22 PM #13
Anonymous
Post a Comment
Spam prevention

Accessibility option: listen to a question and answer it!

To submit the form,
drag the sunglasses to the circle on the side.

Type below the answer to what you hear. Numbers or words, lowercase:

Show All Comments
Rainmaker
61,410

Tisza Major-Posner

DRE#01784679
Ask me a question
*
*
*
Spam prevention

Accessibility option: listen to a question and answer it!

To submit the form,
drag the woman to the circle on the side.

Type below the answer to what you hear. Numbers or words, lowercase:

Additional Information