Integrating Staging Into the Sale

By
Real Estate Agent with Douglas Elliman Real Estate 516-457-7103

As many of you know I've been offering staging to my sellers for some time now.  I find lately they tend to be much more open to it and it sometimes is the deciding factor in their choosing me to market their homes.  One recent listing, a basically attractive house with a decorating theme of early childhood, and the owner's penchant for covering every surface with dozens and dozens of family photos was an incredibly worthwhile effort.  With a commitment to sell and a trust in my expertise (I came to them by recommendation), they allowed me the freedom to transform the home into one in which anyone could picture it as theirs.

I had no tremendous budget and very little time to accomplish the transformation before putting it out there for the world to see.  I'm attaching a few photos of the changes that had everyone saying "what a beautiful home."  The seller is thrilled.  Buyers don't have to imagine it without all the kiddy stuff and agents are impressed.  Since the home is not sold yet, there's no way to quantify its effect, but I suspect it will make a huge difference to their time line and their bottom line.

BTW, I have no clue why the photos won't be accepted as I put them in.  Whatever I did it kept resizing them to this.  Sorry!

 

 

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Rainer
13,045
Orville Ivor McCallister
Keller Williams Realty La Mesa - San Diego, CA

I have been hosting art show at a big listing of mine.  A little funiture with some art and rugs truly makes a house come alive.

Orville McCallister

Jan 20, 2007 07:46 PM #1
Rainer
118,688
Mario Levesque
Advantage Avenue Real Estate - Wesley Chapel, FL
Tampa Realtor

Geri,

Beautiful, Thanks for sharing those pictures.

Mario Levesque,
Engineer, Wesley Chapel Realtor , Broker Associate
People's Choice Realty Services,  Tampa, Florida
cell:  813-857-6918
fax: 866-252-9511
Web:  http://www.ajmasters.com/
Web:   http://www.AgentFreebies.com

Friendly, professional services always

 

 

Jan 20, 2007 08:54 PM #2
Rainer
186,217
Judy Kincaid
Tampa, FL

Geri---You did a wonderful job of staging that home.  It looks so warm and inviting...buyers are sure to fall in love with it. 

Jan 20, 2007 09:27 PM #3
Rainmaker
222,591
Rick & Ines - Miami Beach Real Estate
Majestic Properties - Miami Beach, FL

Geri - I also offer staging to our  sellers and it makes a huge difference.  Good luck with this sale!

Ines

Jan 20, 2007 09:58 PM #4
Rainmaker
246,143
Gena Riede
Riede Real Estate, Lic. 01310792 - Sacramento, CA
Real Estate Broker - Sacramento CA Real Estate (916) 417-2699
Geri, Nice to see you back blogging. You must have been busy. As I get busier it is harder to get much blogging in. But I do miss the old gang and it's nice to see your again. Your pictures are great and it looks like a buyer will be able to envision their stuff in this house. I too, help my clients stage their homes and it always makes a big difference in the length of time and the money they receive in the end.
Jan 20, 2007 10:26 PM #5
Rainmaker
459,678
Geri Sonkin
Douglas Elliman Real Estate 516-457-7103 - Merrick, NY
Long Island Real Estate & Staging Expert

Gena,

Nice to be back and yes, I have been (gratefully) very busy.  Have to get back to my personal blogging as well.

For everyone's comments, thanks.  There is a great deal of satisfaction in completing a staging that feels right.  One I did recently had the buyers commenting on the beautiful "decorating" in the house.  When I thanked them and told them I had done it they asked for my help when they move in.

 

Jan 20, 2007 10:57 PM #6
Rainmaker
605,794
Sharon Simms
Coastal Properties Group International - Saint Petersburg, FL
St. Pete FL - CRS CIPS CLHMS RSPS
It would be even more helpful if you show the befores for each after photo.
Jan 21, 2007 07:00 AM #7
Rainmaker
459,678
Geri Sonkin
Douglas Elliman Real Estate 516-457-7103 - Merrick, NY
Long Island Real Estate & Staging Expert

Sharon,

I had planned to do that but there were a number of areas I wanted to show.  Here's one and I'll put another in as well.  In this case they had a basket of toys in the corner and nothing but photos covering the top of this piece of furniture.  The before already has half the photos removed.  In the after I simply kept one photo and added a better balance of decorative items.  Here it is.

Jan 21, 2007 08:01 AM #8
Rainmaker
459,678
Geri Sonkin
Douglas Elliman Real Estate 516-457-7103 - Merrick, NY
Long Island Real Estate & Staging Expert

Here's another.  In this one they carried the photo/memorabilia into what is their huge and wonderful master bedroom.  It was distracting and looked cluttered.  Once again I left one of their pieces (their things are important to them) and created a much more serene setting.  And Craig, if you see this I know, I know.  I should have straightened the photo first. :-)

Jan 21, 2007 08:09 AM #9
Rainmaker
459,678
Geri Sonkin
Douglas Elliman Real Estate 516-457-7103 - Merrick, NY
Long Island Real Estate & Staging Expert

O.K.  Here's a third.  In keeping with their children being the center of their world, they had put up shelves in the living room to match a table and chairs they had bought (and which sat between their living and dining rooms, making both look cluttered).  The colored shelves were distracting and the toys filling and spilling over from them gave the feeling there was no formal living space.  So . . .

Jan 21, 2007 08:26 AM #10
Rainmaker
459,678
Geri Sonkin
Douglas Elliman Real Estate 516-457-7103 - Merrick, NY
Long Island Real Estate & Staging Expert

And one more.  The living room was very kid friendly but it took the eye away from the open space and vaulted ceiling.  Even though I couldn't find the before and after shot from the same angle, I'm sure you can appreciate the major change in the space.  We removed the table and chairs blocking the view from room to room, got rid of the sound equipment on the amoire, staged the dining room, etc.  Here's the result.

Jan 21, 2007 08:36 AM #11
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Rainmaker
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Geri Sonkin

Long Island Real Estate & Staging Expert
Need a staging, or real estate help, contact me now!
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