Rule #1 when it comes to promoting yourself...

By
Real Estate Services with The Real Estate Copywriter

...don't count on your broker.

One rule I have for my real estate copywriting business is "celebrate everything."


That doesn't mean pulling out the bottles of bubbly every time I finish a project, (that would make for some interesting real estate copy) but it does mean getting the most out of every accomplishment. For example, when I first saw that one of my blog posts on another community had been placed on the community's home page, I was ecstatic. But my experience told me that it didn't have to end there. So how do you celebrate these 'wins' with more 'wins'?

Here's one idea:

A press release - my first reaction to anything positive that happens in my business, or my clients' businesses, is to ask "does this deserve a press release?" If it does, write one. Or have someone else write one for you. If you're not sure something deserves a press release, ask me. Seriously, I'll tell you (no charge) if your idea is newsworthy or not. Then, submit that press release to local news outlets, online outlets, your website, your blog - wherever you can get it posted. If you can link directly to your agent website via your release, do it.

What this does is a) boost your credibility, and b) generate traffic and links to your website. Press releases aren't that hard to write on your own. Submitting them to all the online submission sites, I'll admit, does take some time. But, it's time well spent. If you know someone who has experience writing search-engine-friendly copy, like me, hire them to help you. If you get one extra sale out of it, it's worth every penny.

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press releases
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Comments 7 New Comment

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Rainmaker
90,667
Pamela STETSON
Abbott & Caserta Realtors

Thanks for the reminder --- you are so right. Press releases are key to any marketing plan. And, I am lucky to have a terrific broker who recently really latched onto a marketing idea and has run with it...but...you have to PROMOTE yourself in order to attract a following.

Thanks again.

February 08, 2008 09:50 AM
Rainmaker
995,711
Karen Anne Stone
Fort Worth Real Estate
New Home Hunters of Fort Worth and Tarrant County

Yes, Jason:  Oftentimes when we want something done right, we need to do it ourselves.  Writing a press release is a great idea.  Thanks for sharing.

February 08, 2008 09:55 AM
Rainer
32,135
Sharon Roark
Realtor Extraordinaire in Lexington KY
Re/Max Elite
Jason -- Great first post and a reminder I needed to hear.
February 08, 2008 09:56 AM
Ambassador
872,143
Larry Bettag
Regional Vice-President
Larry Bettag - Cherry Creek Mortgage
Welcome to AR....the most successful people are those who believe that they work for themselves and are supported by a company.  But if you think you work for a company you'll always fail.
February 08, 2008 10:01 AM
Rainer
16,180
Tracy Riba
e-Pro, Johnston County NC Relocation Expert
Carolina Realty, Johnston County NC

Jason,  Nice to see you on AR.  Welcome.  Keep blogging so we can take the Johnston County page over.  I am following alot of your advise and hope we can keep posting together.  I did have a press release recently and sent it to my contact with the Clayton paper.  She printed it in the Clayton-Cleveland Herald for me.

February 08, 2008 06:07 PM
Anonymous
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Rainer
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Jason Pedley

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