Rule #1 when it comes to promoting yourself...

By
Services for Real Estate Pros with The Real Estate Copywriter

...don't count on your broker.

One rule I have for my real estate copywriting business is "celebrate everything."


That doesn't mean pulling out the bottles of bubbly every time I finish a project, (that would make for some interesting real estate copy) but it does mean getting the most out of every accomplishment. For example, when I first saw that one of my blog posts on another community had been placed on the community's home page, I was ecstatic. But my experience told me that it didn't have to end there. So how do you celebrate these 'wins' with more 'wins'?

Here's one idea:

A press release - my first reaction to anything positive that happens in my business, or my clients' businesses, is to ask "does this deserve a press release?" If it does, write one. Or have someone else write one for you. If you're not sure something deserves a press release, ask me. Seriously, I'll tell you (no charge) if your idea is newsworthy or not. Then, submit that press release to local news outlets, online outlets, your website, your blog - wherever you can get it posted. If you can link directly to your agent website via your release, do it.

What this does is a) boost your credibility, and b) generate traffic and links to your website. Press releases aren't that hard to write on your own. Submitting them to all the online submission sites, I'll admit, does take some time. But, it's time well spent. If you know someone who has experience writing search-engine-friendly copy, like me, hire them to help you. If you get one extra sale out of it, it's worth every penny.

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Show All Comments
Rainmaker
284,166
David Matney
Alliance Real Estate - Omaha, NE
Omaha, NE Real Estate | Omaha, NE Homes For Sale
Jason, excellent point!  Welcome to activerain and congratulations on your first post.
Feb 08, 2008 09:41 AM #1
Rainer
51,857
Matt Crow
Huntley Realty - Huntley, IL
www.mattcrow.com 630-728-6051

Super post!  Having worked in the newspaper industry myself, I was stunned at how little the agents in my office knew about self promotion when I started! 

Be of service! The rewards will come!

Feb 08, 2008 09:47 AM #2
Rainmaker
90,679
Pamela STETSON
Abbott & Caserta Realtors - Mahwah, NJ

Thanks for the reminder --- you are so right. Press releases are key to any marketing plan. And, I am lucky to have a terrific broker who recently really latched onto a marketing idea and has run with it...but...you have to PROMOTE yourself in order to attract a following.

Thanks again.

Feb 08, 2008 09:50 AM #3
Rainmaker
996,094
Karen Anne Stone
New Home Hunters of Fort Worth and Tarrant County - Fort Worth, TX
Fort Worth Real Estate

Yes, Jason:  Oftentimes when we want something done right, we need to do it ourselves.  Writing a press release is a great idea.  Thanks for sharing.

Feb 08, 2008 09:55 AM #4
Rainer
32,260
Sharon Roark
Re/Max Elite - Lexington, KY
Realtor Extraordinaire in Lexington KY
Jason -- Great first post and a reminder I needed to hear.
Feb 08, 2008 09:56 AM #5
Ambassador
876,465
Larry Bettag
Larry Bettag - Cherry Creek Mortgage - Saint Charles, IL
Regional Vice-President
Welcome to AR....the most successful people are those who believe that they work for themselves and are supported by a company.  But if you think you work for a company you'll always fail.
Feb 08, 2008 10:01 AM #6
Rainer
16,190
Tracy Riba
Carolina Realty, Johnston County NC - Clayton, NC
e-Pro, Johnston County NC Relocation Expert

Jason,  Nice to see you on AR.  Welcome.  Keep blogging so we can take the Johnston County page over.  I am following alot of your advise and hope we can keep posting together.  I did have a press release recently and sent it to my contact with the Clayton paper.  She printed it in the Clayton-Cleveland Herald for me.

Feb 08, 2008 06:01 PM #7
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Rainer
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Jason Pedley

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