Finally...us realtors are understanding the importance of branding.

By
Real Estate Agent with Real Estate Network Group

Having come from a background of advertising/marketing & public relations..helped me in knowing how to promote something...and until recently, all other businesses did this but it was astounding how many realtors didn't. How many times have we HEARD of another realtor in our area, but we just couldn't really place their face? We'd tell someone, "I've heard of her or him, but I would have to see a pic or see them again to tell you if I met them before?" Not too long ago alot of business cards that realtors would pass out didn't even have their pic on them and there are still alot of open house signs, business cards, flyers, and for sale signs that still don't. I think it's great that more and more signs, cards, etc are starting to have faces on them...which lets us know who our fellow realtors really are instead of just a name...it's a great almost free way to advertise yourself and your business...thank god, it's finally come to the world of realtors...I can't imagine why anyone wouldn't take advantage of marketing not only the homes their selling but themselves too...afterall, don't clients ultimately want to know YOU in order to do business with you?

 

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Rainer
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Scott Hoen
VP, SWD Director of Marketing, ePro, MBA
First American Title Company

Its a fine line in promoting the home and yourself -- I agree, you need to promote yourself and have that consistent branding and don't forget the Internet brand as well.  Make it a profitable day

August 19, 2008 02:54 AM
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Rainer
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Sheyenne Schultz

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This is a blog to basically talk about anything that will help in buying and selling real estate....tips, pointers, help, discussions, ask SHY?,rants, raves, news, etc.. anything to help anyone in their buying and selling processes relating to real estate in the southbay and los angeles county areas.