Even Real Estate Agents need a Mission Statement (MVVBP)

By
Real Estate Agent with The Ballen Companies, TBG, TBM, ASAN S.0075212
http://actvra.in/4962

 

Even Real Estate Agents need a Mission Statement (MVVBP)
by Lori Ballen

MVVBPYour Mission, Vision, and Beliefs

In most real businesses, a company decides "who they are" before they go into business. This is not the case usually with real estate agents. Real Estate Agents should know that they are indeed a business and there is power in having a business and treating it like one.

Let’s talk about your Mission, your Vision, and your Beliefs. It’s important you are clear on this, so that the consumer feels the energy of it throughout your  website, your office, your marketing, your videos etc.  Once you “get” these yourself, so will everyone else.

Knowing your Mission, Vision, and Beliefs now will help you attract talent later, when you grow beyond the beginnings, and begin to elevate your success through the levels of business, at which point you will be growing exponentially. For example, in real estate, some day you will probably hit a ceiling of achievement. You are human after all, and can only do so much. If you are lead generating, and working with buyers and sellers, and doing all of the administrative work, you will max out at a certain number of deals per year. So, your next step will be to grow and to hire. And that’s where the solid foundation of your Mission, Vision, Beliefs and Brand will fully come to focus, and help you build your brand without effort or trouble.

 

To begin, I suggest that you create a solid Mission Statement. This will be the focus on the main objectives of your business. It’s a statement that explains “why” you are in business. This can include a promise of some kind, or a commitment to overall satisfaction. It’s about the quality and service or product that you provide.

Next comes The Vision Statement. The Vision statement is about WHERE you are going. What your business will be, and look like, after you have built it, and completed all of the desired goals.

Now to your beliefs. These tie in with your core values. What do YOU believe? How do YOU practice your business? A belief could be: “Our number One goal is YOUR number one goal!” Or, it could be a list of beliefs such as core values. Take Zappos for example. They have an entire list of what their beliefs are, and these have become their Core Values. It’s your choice how you list your beliefs, whether through one statement or as a list. After all, it’s your business, and your choice, so do it like YOU believe it!

Once you have designed these statements, you should have a much better understanding of who you are, and where you are going as a business.

Here is a sample of the MVVBP for one of my companies called The Ballen Group which is a Las Vegas Real Estate Agent Team:

Our Mission:

To constantly go above and beyond our client's expectations providing the Wow Factor in everything we do while continuously growing a fun, top producing Real Estate company. 

Our Vision:

We are a company that everyone wants to be part of and if not, feels like they are missing out.   The Ballen Group is a place where everyone is winning from the customers to the agents. It's a world big enough that there are no ceilings and the opportunities are endless. 

 

Our Values:
Purpose, Passion, Perseverance

Our Beliefs:  

1.) Teamwork - To value each other as individuals as well aspartners.


2.) Synergy - The collaborative effort of our energies to create the 
power of unity


3.) Unity - To always remember that the whole is greater than the 
Sum of each part


4.) Self Mastery - Never stop seeking knowledge


5.) Growth - Busting Through!!!! Where Ceilings become Floors. 


6.) Exceeding Expectations - Never stop wearing our WOW!!


7.) Purposeful - Intense Sense of Direction


8.) Big Why - Knowing what's important so you achieve what  matters


9.) Discovery- Discovering who we are so we know what drives u
 

Our Perspective:  A place where high minded professionals gather together to achieve more than one can do themselves. A business that raises the bar and sets an example. A Company that shows leadership and excellence amongst the Real Estate Community striving to WOW every member and every client. 


 

 

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About The Author  

 Lori Ballen, Author and Presenter on Marketing and Internet Marketing Lori Ballen is a Mega Agent with an award winning real estate team in Las Vegas called The Ballen Group at Keller Williams Realty Las Vegas.  Lori and her husband Richard Ballen have owned multiple successful businesses based on her marketing strategy which is now called “The Ballen Method"  Lori and Richard now travel and train other business professionals on her methods which include  Identifying a Niche, Finding a Target Audience, Creating a Message and a Product and then using Blogging, Press Releases, Social Media, Classified Ads, Video and Fresh, Relevant web site content with Disciplined Consistency in order to dominate the search engines for desired searched keyword strings.
Lori Ballen has become known for her “Keeping it Real” style and approach to Social Media. What you see is what you get with Lori. Passion, Enthusiasm and Energy are what she’s about.

Lori Ballen Author of The Ballen Method to Internet Lead Generation

 

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Topic:
Real Estate Best Practices
Groups:
Posts to Localism
Tags:
building a real estate business
internet marketing
core values
vision statement
online marketing
mission statement

Comments 14 New Comment

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Rainmaker
997,481
Joan Whitebook
Consumer Focused Real Estate Services
BHG The Masiello Group

This is avery informative.  I think I have my homework cut out for me this weekend. I think this will definately give me more focus and more purpose.

May 17, 2013 07:16 PM
Rainmaker
870,950
Kevin B. Tolbert PA Team
New Home Construction Builder Specialist!
Keller Williams Realty of Port Saint Lucie

That's a lot of mission statement and I am glad your team is so successful following your leadership. 

May 17, 2013 08:00 PM
Rainmaker
221,824
Elise Harron
Rural Vacant Land and Development Specialist
Dirt Road Real Estate

I really like this idea, Lori.  It's a perfect idea for centering and re-purposing.  Thanks for the inspiration. 

May 17, 2013 08:29 PM
Ambassador
786,003
Bob Crane
Forestland Experts! 715-204-9663
Woodland Management Service

Thanks for sharing your Mission Lori, it is important to write one of these for every business, and more important to read it every once in a while, I wonder where I filed mine at...

May 17, 2013 10:35 PM
Rainmaker
291,383
Nina Hollander
Your Charlotte/Waxhaw/Fort Mill Area Realtor
RE/MAX Executive Realty/Charlotte, NC

I agree and have had one for years.

May 19, 2013 06:45 AM
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Rainmaker
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Lori Ballen

CVO, Chief Visionary Officer / Ballen Companies
Find Out what Your Home is Worth
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