Broadcast Monitoring

By
Real Estate Services with Magnolia Clipping and Broadcast Monitoring Service

Every find your self in need of a video clip from the local TV News? I can retrieve these clips for you with additional information so you can properly value these clips for your marketing needs.

 

Television Monitoring Services

Broadcast Monitoring: Via e-mail the client, and authorized representatives will receive

notification when their keywords are mentioned in the broadcast database accessed by

Magnolia Broadcast Monitoring Service, Inc. Include all available local markets, cable

networks, national networks, and radio. Notifications will contain date, station, time, city, and

keyword(s) in context, additional information will be provided where available such as,

o Nielsen's Audience Figures

o Calculated Ad Equivalency

o Calculated Publicity Value

o 30-Second Ad Equivalency

o Digital formats, tapes and transcripts additional.

Packages Pricing: Local, State, Regional, and National packages available for the most

Products and Services when Bundled

Daily Monitoring Reports: Includes Broadcast Monitoring, Nielsen's Audience Figures,

Calculated Advertisement Rates, Calculated Publicity Value, and 30-Second Ad Rates, and

ordering capability.

Portal Account: Includes Broadcast Monitoring, Nielsen's Audience Figures, 30-Second Ad

Rates, Calculated Advertisement Rates, Calculated Publicity Value, and 30-Second Ad

Rates, ordering capability, and a Login ID /Passwords. The Portal Account is stores all of

your daily reports in an online database you can sort, share, report, export, analyze, and

chart your data. You can add specific analysis values such as tone, placement, and

prominence, and custom fields. So you can have a true sense of the big picture.

Preview Ability: Includes Broadcast Monitoring, Nielsen's Audience Figures, Calculated

Advertisement Rates, Calculated Publicity Value, and 30-Second Ad Rates, and a 20 second

preview of the stories to help you decide about which clips to ordering.

Media Ordering Capability: The client listed below may order tapes, transcripts, or other

media formats from the Broadcast-Alert notifications. Video costs range between $65 and

$115 per segment, depending on market, length and format. Longer segments may cost

more. CC Transcripts average between $25 and $50, but can cost more depending on length

and market.

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agency owners
public relations
news monitoring

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Additional Information

Magnolia Clipping Service & Magnolia Broadcast Monitoring Service, Inc. Magnolia provides comprehensive statewide press clipping services of all daily and weekly newspapers in Mississippi and Alabama. Our newspaper clipping and broadcast monitoring service can give you the information you need by electronic delivery or standard mail. As a full service press clipping bureau offering media monitoring concentrated in our two states, we offer a variety of products to help you manage your information. We are a newspaper clipping, research service, and media analysis service comprised of two sister companies covering both the print and electronic media. Our Home office is located in Ridgeland, Mississippi and our Branch Office is located in Tuscaloosa, Alabama. We are a family owned business, specializing in personal service at reasonable rates. For the last fifty-four years Magnolia has been providing press clipping services, television/radio monitoring, legal notice (bid) information, on-line research, advertisement tracking, and media analysis services to local, regional, national, and international clients. We have recently been featured in the MS Business Journal detailing the History and the Future of our company. Here is the Wire story, Here is the PDF scan of the MS Business Journal Clipping. To learn more about our complete range of media monitoring services please use the links provided. We are proud members of the following organizations: NACPCS - North American Conference of Press Clipping Services FIBEP - Fédération Internationale des Bureauxs d’Extraits de Presse NDS – News Data Service IABM – International Association of Broadcast Monitors PRAM – Public Relations Association of Mississippi SPRF – Southern Public Relations Federation MPA – Mississippi Press Associations