Broadcast Monitoring

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Services for Real Estate Pros with Magnolia Clipping and Broadcast Monitoring Service

Every find your self in need of a video clip from the local TV News? I can retrieve these clips for you with additional information so you can properly value these clips for your marketing needs.

 

Television Monitoring Services

Broadcast Monitoring: Via e-mail the client, and authorized representatives will receive

notification when their keywords are mentioned in the broadcast database accessed by

Magnolia Broadcast Monitoring Service, Inc. Include all available local markets, cable

networks, national networks, and radio. Notifications will contain date, station, time, city, and

keyword(s) in context, additional information will be provided where available such as,

o Nielsen's Audience Figures

o Calculated Ad Equivalency

o Calculated Publicity Value

o 30-Second Ad Equivalency

o Digital formats, tapes and transcripts additional.

Packages Pricing: Local, State, Regional, and National packages available for the most

Products and Services when Bundled

Daily Monitoring Reports: Includes Broadcast Monitoring, Nielsen's Audience Figures,

Calculated Advertisement Rates, Calculated Publicity Value, and 30-Second Ad Rates, and

ordering capability.

Portal Account: Includes Broadcast Monitoring, Nielsen's Audience Figures, 30-Second Ad

Rates, Calculated Advertisement Rates, Calculated Publicity Value, and 30-Second Ad

Rates, ordering capability, and a Login ID /Passwords. The Portal Account is stores all of

your daily reports in an online database you can sort, share, report, export, analyze, and

chart your data. You can add specific analysis values such as tone, placement, and

prominence, and custom fields. So you can have a true sense of the big picture.

Preview Ability: Includes Broadcast Monitoring, Nielsen's Audience Figures, Calculated

Advertisement Rates, Calculated Publicity Value, and 30-Second Ad Rates, and a 20 second

preview of the stories to help you decide about which clips to ordering.

Media Ordering Capability: The client listed below may order tapes, transcripts, or other

media formats from the Broadcast-Alert notifications. Video costs range between $65 and

$115 per segment, depending on market, length and format. Longer segments may cost

more. CC Transcripts average between $25 and $50, but can cost more depending on length

and market.

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