Dear Mr. and Mrs. Seller - a buyers letter to the homeowner

By
Real Estate Agent with Associate Broker Keller Williams Realty
http://actvra.in/YzF

Dear Mr. and Mrs. Seller:

 As we present this offer, we'd like to thank you for considering us as buyers for your home.  We have looked at

many houses, but none of them had the same feeling yours has.  Along with meeting our needs as a large family, your home is filled with the love of 27 years.  We all had the sensation that we were being "hugged" when we walked in.  The children, who obviously don't understand the negotiation process, have all chosen their bedrooms already!  We have, of course, told friends and family about your home, and they are keeping off of us in their prayers.  For this reason, we feel confident that we can reach an agreement that everyone is comfortable with.  No matter what the outcome, we are grateful to be considered as the possible next family to take residence in the warmth of your home.

Sincerely,

Mr. and Mrs. Buyer

One of the best parts of handing a seller a letter like this at the time of presenting an offer, is that for most sellers they are curious about the prospective buyers. Most sellers want to like the buyers.  I've seen offers that were not really what the sellers wanted but after reading a buyers letter felt an emotional attachement to the buyers and were much more willing to come to an agreement and more flexible throughout out the transaction process.

Posted by

Nannette Turner Saunders, Associate Broker

Short Sales Coordinator

Keller Williams Realty

1709 Laskin Road

Virginia Beach Va

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Show All Comments
Rainer
33,354
Renee Stengel
Houlihan Lawrence, Associate Broker - Katonah, NY
Westchester County

I believe in bread and butter notes!!!

Feb 13, 2008 07:05 AM #1
Rainmaker
633,407
Leesa Finley
RED Properties - Wake Forest, NC
RED Properties - Raleigh NC Real Estate
These letters are very helpful at times.  I also have sellers that write letters to let prospective buyers know a little about the home from their perspcetive and the neighborhood and we have them available in the home.  Both types of letters seem to be a really nice touch.  It does warm everyone up and remove the impersonal side.  Great letter and thanks so much for sharing!
Feb 13, 2008 07:08 AM #2
Rainmaker
298,489
Heather the Realtor Orlando, Lake Mary
LemonTree Realty - Orlando, FL
First Time Home Buyers, Bank Owned Homes
Here in florida the buyers agent isnt present for the offer presentation, but I always send over a letter either via email or fax but I do believe their are agents who dont present these letters. But I believe like you it's always a must when I send over an offer. It's an ice breaker too.
Feb 13, 2008 07:10 AM #3
Rainer
67,272
Lu Kalaj
Vision Realty Centers - Brighton Township, MI
Thank you for sharing this letter.  It does help when selling a home is an emotional event for anyone.  I believe in the power of "words".  Great job with the blog.  I hope February is a great month for you.  Lu
Feb 13, 2008 07:10 AM #4
Rainer
8,306
Melissa Davis
CENTURY 21 Hawkins & Kolb - Sumter, SC
Broker/GRI. Sumter SC
Great idea.  Thanks!
Feb 13, 2008 07:42 AM #5
Ambassador
1,553,089
Gary Woltal
Keller Williams Realty - Flower Mound, TX
Assoc. Broker Realtor SFR Dallas Ft. Worth
Nannette, I've heard about these letters from buyers but don't know of any Realtors that have actually employed them. I think it is a wonderful idea written from either side.
Feb 13, 2008 07:47 AM #6
Ambassador
1,501,377
Michael Thornton
Complete Home Inspections, Inc. - Brentwood, TN
Home Inspector - Nashville, TN area - 615.661.0297
Thank you for sharing this. I will adapt this to some of my marketing techniques.
Feb 13, 2008 07:50 AM #7
Rainer
118,479
Nannette Turner Saunders
Associate Broker Keller Williams Realty - Virginia Beach, VA
Hampton Roads, Virginia Beach

Thanks Melissa

Gary  I have had buyers present them.  I think in a market where sellers are reluctant to be flexible because they think they can sell for what the market was 2-3 years ago it could be of benefit on a case by case basis.  I think it would make a difference to me if it were my home and I was trying to sell.

Feb 13, 2008 07:50 AM #8
Rainer
118,479
Nannette Turner Saunders
Associate Broker Keller Williams Realty - Virginia Beach, VA
Hampton Roads, Virginia Beach
Michael glad to help!
Feb 13, 2008 07:51 AM #9
Rainer
43,956
Laura Resnick
RE/MAX Associates West Bartlett, Il. 60103 - Carol Stream, IL
Carol Stream, IL 630-975-0615, RE/MAX Associates W

I also find that this type of approach helps....especially when the sellers have lived in the home for many years and kids were raised there. They like to know the type of person moving in and to feel some sense of passing the torch. 

However, I had a realtor one time, while I was verbally telling about my client, who told me "He didn't care who my people were, nor where they are coming from"

We were making a less than attractive offer on the home, but we were able to negotiate to where they would feel less offended. HIS job was to present the offer and to guide the seller through the process.  I was surprised at how emotional he got about it.

Anyhow, LESSON LEARNED, and I continue to submit letters... At least on the last two, I feel that it has helped.

 

Feb 13, 2008 07:53 AM #10
Rainer
118,479
Nannette Turner Saunders
Associate Broker Keller Williams Realty - Virginia Beach, VA
Hampton Roads, Virginia Beach
WOW Laura mmm... makes ya wonder about some folks doesn't it?  Glad your found it does work at times.
Feb 13, 2008 07:55 AM #11
Rainer
35,317
Nima Mohmmadi
Keller Williams Realty-Team Caropreso - Odenton, MD
Realtor in Odenton, Crofton, Severna Park, Millersville, Severn, MD

That's a great idea. Thanks for sharing it. One question: Do you think this kind of letter is going to be effective when you dealing with Bank for Foreclosure property? I have a first time buyer client who really likes a Bank owned property. Thanks

Jun 07, 2011 01:56 PM #12
Rainmaker
142,580
Carmela Jacobs
Berkshire Hathaway Home Services California Realty - Thousand Oaks, CA
Ventura Co., Los Angeles Co., CA, & Global Realtor

I'm using one today, and it has worked great in the past.

Oct 11, 2011 11:58 AM #13
Anonymous
Anonymous
Lisa Hampton
I have used these in the past as well and have been warned that it could be a violation of Fair Housing laws. Does anyone know if this is the case? Do you know where I can find evidence either way? Thanks!
May 07, 2012 06:07 PM #14
Anonymous
Anonymous
Alejandra

Would a Dear Seller letter work for a foreclosed home?  I'm currently bidding  in a situation where I've been informated that there are multiple offers, however this is a foreclosed home...so does it make sense to try to appeal to agents/bank?  I'm willing to try anything!

May 13, 2013 09:35 AM #15
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Rainer
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Nannette Turner Saunders

Hampton Roads, Virginia Beach
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