Sellers Put Your Best Face Forward

By
Home Stager with The Dovian Group, LLC

Putting your home on the market without Staging is like a putting a supermodel on the catwalk without makeup!  It's like trying to sell a used car without detailing, or putting used clothing in a consignment shop without dry cleaning.

Most people cannot imagine a supermodel on the runway without makeup -- it is practically unthinkable.  If they want top dollar for their used car, they thoroughly wash and vacuum the car in an attempt to get the most for their trade. Consignment shops require that sellers have their clothing dry cleaned prior to putting their items up for resale. 

Why is it that sellers will not take the same approach to their home, their most valuable asset?  When a home enters the market, it should be supermodel beautiful, used car lot shiny and consignment shop clean. I am surprised it takes as much convincing as it does to get sellers to buy into this invaluable service!

Ask the seller to remove their emotions from the home and imagine they are the buyer.  Viewing the property through buyer's eyes changes the perspective.  Would you want to pay top-dollar for this home? 

Appearance is critical, and in this highly competitive world, sellers should know what they are up against, Heidi Klum (supermodel) is the home across the street.  If you are selling your home without setting the Stage, you just hit the catwalk without makeup!

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Rainer
20,956
Home Staging
Reston, VA

Ah - great analogy Anita.  Do you mind if I 'borrow" ?

Jan 25, 2007 08:50 AM #1
Rainer
14,693
Anita Carrington
The Dovian Group, LLC - Laurel, MD
Dovian Group LLC, ASP, IAHSP

Denise,

 Feel free to quote me on this one, I stand behind it 100%!

 Anita

Jan 25, 2007 08:54 AM #2
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Rainer
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Anita Carrington

Dovian Group LLC, ASP, IAHSP
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