I've had quite a few agents recently ask me for advice for marketing to senior citizens. Over the weekend, I received an article by email that I think really sums it all up really well.
There are some great pointers in the article, including a reminder that the senior population is more likely to read your direct mail and respond to it than other demographics. I also really liked this extremely insightful quote:
“Half of all the households [with people] over 65 [years old] are headed by a single person, and 80% of those people are women. So, one of the bigger mistakes that marketers make is mailings with pictures of only couples,”
I hope you find this article to be helpful, and I hope you all have a fantastic day.
Click on the link below or any link above to see the referenced article: