Marketing to Seniors

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Education & Training with MarQeteer

I've had quite a few agents recently ask me for advice for marketing to senior citizens.  Over the weekend, I received an article by email that I think really sums it all up really well.

There are some great pointers in the article, including a reminder that the senior population is more likely to read your direct mail and respond to it than other demographics.  I also really liked this extremely insightful quote:

“Half of all the households [with people] over 65 [years old] are headed by a single person, and 80% of those people are women. So, one of the bigger mistakes that marketers make is mailings with pictures of only couples,”

I hope you find this article to be helpful, and I hope you all have a fantastic day.

Click on the link below or any link above to see the referenced article:

5 Tips for Marketing to Seniors

 

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Rainer
37,758
Kirk Williams
Private Venture Capital - Everett, WA
Great post. Very interesting statistic and perspective. This segment is increasingly a larger segment of my business. Probably because I am getting closer and closer myself!
February 18, 2008 08:22 AM #1
Ambassador
492,749
Brian Schulman
Coldwell Banker Select Professionals, Lancaster PA - Lancaster, PA
Lancaster County PA RealEstate Expert 717-951-5552
Mark, I earned my Seniors Real Estate Specialist (SRES) designation last year.  It was one of the better courses I have taken. 
February 18, 2008 08:32 AM #2
Rainer
50,155
Susan Jackowski
RJ Smith Realty - Pine Bush, NY
Orange County New York
Smart advise about name calling.  It is always good to read these articles, you never know how someone is going to react from words.
February 19, 2008 06:34 PM #3
Rainmaker
79,746
Meg Zoller
Keller Williams - Houston, TX
Houston Fine Homes
Mark - I really enjoy working with seniors in my neighborhood.  They seem so much more appreciative of the work I do for them.  It's often hard to sell a home you've been in for 30 or 40 years.  I get great satisfaction knowing that I have done something good for them.  Have a great week!
February 19, 2008 11:50 PM #4
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Rainmaker
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Mark Boyd

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