Why Localizing content is the future
Others are skeptical, but I am not. I sit speechless in awe of how simple ActiveRain is making it to deliver one's message as an expert in a market area. Over and over again, I found that the number one factor my clients considered in their choice to work with me was my ability to demostrate my expertise to them . This had to do with how much I devoted myself to researching for their ideal homes, how familiar I made myself with the market, and how well I conducted myself ethically and professionally. Localism is great because it allows me as an agent to get that expertise out to the consumer directly and en masse, instead of having to spend time on formalities to finally meet them and "prove" my expertise in person. As the originator of the expertise, I am the source of meeting their needs. Why at that point would they choose to work with someone else?
(Disclosure: I'm the wife of one of the owners (of ActiveRain) and have off and on thought of leaving the real estate field. Until recently when I started to understand the significance of Localism, and the way ActiveRain works seamlessly with it, taking regular blog posts geared toward the consumer and showcasing the realtor's intimate knowledge within a certain market area. It is what I have always wanted... and I am more excited now than I have ever been about real estate in my whole career.)
Because of Localism's structure, within a short time, it will ensure the number one, two, or three, spot in search engine rankings throughout the US. It will carry far greater power than an individual blog, solely because the strategy behind it's system and how the search engine optimization is done will surpass the reach of a lonely blog. Clients searching for my market area will come across article after acrticle as well as picture after picture of evidence of my expertise. What's best? It will be free for me. I won't have to spend any more money marketing myself unless I choose to. And like things that become stable and a part of life, and with which soon people no longer remember how to live without, both ActiveRain and Localism will be so embedded in the consumer's mind that life without the internet and our currently changing markets will seem foreign to us. We will have adapted, and thriving.
We need to make ourselves purveyors of expertise. No matter the medium, we are an integral part to buying and selling homes. We should not compare ourselves with our neighbor who may close three transactions a year and does not work in the field full time. They are far more common than the image of the regular "punch it out like clockwork" realtor who we fear will plow us down.
[note: Part 1 addresses my experience with non-traditional mediums of real estate as the primary source of my business, and Part 3 explains how Localism.com alleviates my biggest complaint with real estate. These two sections are the background for why I feel Localism is so amazing!]