The Secret Open House in Seattle ... Courtesy of the MLS

By
Real Estate Agent with Dove Realty Inc.

I don't know what the rules and regulations are in other parts of the country, but the MLS in Washington State will not allow agents to include any information regarding open houses in their marketing remarks. Now the marketing remarks consist of 500 characters that are swept by all other web sites. So essentially we cannot use the MLS to notify buyers of an open house!

Their reasoning is the multiple is not supposed to be used to promote an agent. They act as if the agents are going to include in their marketing remarks "come meet the fantastic Susan Peters who by chance will be hosting an open house at xxx this Sunday" as opposed to a simple "open Sunday 1 - 4".

I don't know if this makes any sense to you, but to me it certainly doesn't serve the best interest of the seller, the agents, or buyers! It definitely helps the dominate brokerages who contract significant ad space on a weekly basis. By forcing their agents  (and consequently all other agents) to advertise and pay for it in print it certainly cuts down on the broker's budget. It's also a huge boon to print media.

As we've discussed on Active Rain almost ad nasuem, the print media is the least effective way for us to advertise. A simple "OPEN SUNDAY 1-4" in the marketing remarks is infinitely more efficient and impactful.

My final question is ... who does the MLS really serve?

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Location:
Washington King County Seattle
Groups:
Localism Success and Accountability Group
Posts to Localism
Realtors®
Stage It Forward...
The Art Of Marketing You
Tags:
open house in seattle
mls
buyers
sellers
agents
brokers
marketing
marketing remarks

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Rainmaker
115,117
Susan Peters
The Better it Looks the Better it Sells
Dove Realty Inc.

Patrick: That's great for the buyers who are searching Windermere's site but what about the buyers who are on JLS,  CBB, Re/Max or God forbid Redfin? Everyday it seems like there's a new website for buyers and it would make all of our lives a lot simpler if we could just post our open house time on the most searched site and have it swept.

Debbie: Your in the majority so far.

Michael: I think we need to start questioning.

Joe: I agree completely.

Lisa: I'm going to do that too. 

March 03, 2008 03:39 PM
Rainmaker
115,117
Susan Peters
The Better it Looks the Better it Sells
Dove Realty Inc.

Melina: I appreciate your point but since the majority of the MLS's allow open house info to be made public I think we should have that ability as well.

Gary: That seems to be the case here.

Shannon: I think you're going to miss your Yakima MLS.

Bob and Carolin: Thanks for the feedback.

Wayne: That's all I'm looking for. 

 

March 03, 2008 05:14 PM
Rainmaker
115,117
Susan Peters
The Better it Looks the Better it Sells
Dove Realty Inc.

This blog kind of got a way from me and I want to appologize for taking so long to respond to all of the thoughtful and engaging comments. It has certainly given me a lot to think about.

James: I think I'll look into that.

Courtney, Lori, Richard and Christy: That's 4 more for transparency.

Paul: I have my buyers present one of my busines cards to every open house agent, the minute they walk through the door. It saves a lot of trouble.

Maureen: That's 1 more for the MLS.

Patricia: Our Mls has actually grown old and stogdy.

Renee and Don: I just saw that sort of thing this morning.

Don: Thanks for your considered comment.

Adam: Good Advice!

April 20, 2008 01:22 AM
Rainmaker
207,916
Terrylynn Fisher
HAFA Certified, EcoBroker, CRS, CEP Realtor, Etc.
Dudum Real Estate Group - BuyStageSell.com
Oh yes, this discussion in our area is pretty much the same.  It's as if we created the monster and now it is biting off it's limbs...UGH.  We sometimes are our own worst enemy with this type thing.  We just keep fighting that fight here too. 
April 20, 2008 01:50 AM
Rainmaker
115,117
Susan Peters
The Better it Looks the Better it Sells
Dove Realty Inc.

Terrylynn:  I think it's a case of the tail wagging the dog!

April 23, 2008 02:09 AM
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Rainmaker
115,117

Susan Peters

The Better it Looks the Better it Sells
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