When will Real Estate Brokers stop being "Control Freaks"?!
Yesterday we started a new campaign through our in house Marketing dept. we called it "Agent 24/7" because of our affiliation with Prudential Real Estate and their national campaign surrounding Yahoo. Really, it's our way of highlighting our Agents successes using the Internet, and our Web 2.0 tools and approach. We simply provide a spot in our print ads with local newspapers for a photo, contact info, and a quick "testimonial" by the Agent regarding the tools we provide as a Brokerage.
Then it hit me, after reading the first testimonial by our Agent in Stockton, Laurie Hallquist. And I quote,,,
"My business truly hit the fast lane when I joined Prudential California Realty and gained the benefit of having my own web site - a huge improvement over those who simply offer a single web page. Its one-stop shopping for people who want to search for properties, get more information on featured listings, and learn about my personal guarantee. I can honestly say that I have truly become an "Agent 24/7" and love every minute of it!"
Note the reference to an "individual website". You see, we provide a fully customizable website and integrated CRM for all our Agents. These websites are not affiliated or attached to our Corp site, so all traffic goes directly to the Agent, and does not incur any referral fees. Every other Brokerage in this area, that offers any web tolls, supply the Agent with a "webpage" that is attached to the Corp website, so they can have copies of everything that goes into that website (probably in case the Agent leaves the Broker, they can assign those customers to another Agent that is still there).
Isn't it time the Brokers realized that the days of "Big Brother" are long since past, and that Agents are increasingly more educated on Web 2.0 and the Internet? or do they just think that everyone still needs them to "Baby-sit" and "Spoon Feed" them? Maybe I am crazy, but I like it our way!
Love to hear from anyone with comments on this subject,