This subject of protected farms has come up for discussion in my office not once but several times. Farming is an agent way of marketing themselves, I have seen some agents have up to 5000 homes that they farm. This is where the subject matter gets sticky, when an agent actively farms they invest a lot of time and money in the hopes that when a person in this farm is thinking of selling or buying they will contact this agent. Here is where the rub is with so many website's and Internet promotions, how does one handle when a lead comes in from a farm that you do not farm.
This just happen ----- a lead came in on this agents website and when he contacted the party they wanted to discuss selling their home, he listed the property, well, well, well, when he announce in the office meeting that he had a new listing the agent that farms that area was instantly upset.
So, my questions are as follows;
- Should agents have protected farms?
- With blogging and agents having multi-websites, how does one handle a lead that comes and it is in a farm area of an agent that is in your office?
- Should everything be all fair in love and war?
- Should the agent share the listing with the agent that farms that area?
- Is it fair that this agent that got the lead should have to share?