The calm before the storm?

By
Real Estate Agent with Security National Properties

Wait! Hold on....did you hear that?  Was that the phone? Holy ring ring batman!

It seems to me since last week, many of us are starting to get the most awesome phone calls of new clients wanting to get pre-qualified to buy a house and sellers calling to get their house listed!

I had to pinch myself to see if I was dreaming!

 Where did these people come from? How did they hear about me? It's really simple. It's something I have been telling people to do for a long time since the up swing. Are you ready? Here it is....

Call your past clients!!

wow! What a concept! NAR did a stucy not too long ago that said 76% of the people who have used a Realtor, don't even remember their names! they haven't heard or spoken to them since they closed on the house!

I know this isn't the secret you were hoping for. It is so simple, why don't more people do it? I believe most Realtors who have been in the business for only the last few years have never learned to follow up.

It's never too late. Start calling them now! Starting from the first person you sold a house to on down to the most recent. I would even start calling the people you didn't represent who purchased one of your listings. It is perfectly legal and there is a very high chance their Realtor hasn't heard from them either. i should clarify, check witn your local board to see what they say about it.

If you don't want to talk to them, put together a newsletter and send it EVERY month. i noticed since I started sending out my newsletters, my phone started ringing again! Either way, it's your call!

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Show All Comments
Rainer
21,423
Lori Prizmich
ReMax Gold - Davis, CA
You are so right!  Love the idea about contacting the other side of the transaction (after it has closed of course).  :o) 
March 03, 2008 11:57 PM #1
Rainmaker
116,467
Susan Peters
Dove Realty Inc. - Seattle, WA
The Better it Looks the Better it Sells

John,

Sometimes the best advice is the simples. I'm starting tomorrow.  

March 04, 2008 01:31 AM #2
Rainer
34,920
Susan Davis
Ambit Energy - Dallas, TX
Saving your clients money on their utilities.

Good job John! Congrats on following through and really taking care of your clients!

To your success!

Susan

March 04, 2008 12:01 AM #3
Rainmaker
1,325,764
Vickie Nagy
Vickie Nagy, Broker Associate Realty ONE Group BMC Associates | BRE#01363932 - San Ramon, CA
Broker for San Ramon, Danville, Dublin, Pleasanton
We're hearing the same upbeat pulse here in the East Bay as well.
March 04, 2008 12:03 AM #4
Rainmaker
45,154
Michael Creel
InActive Agent - Bellevue, WA
I stay in touch with most clients, but I could do better.
March 04, 2008 12:04 AM #5
Rainmaker
110,429
Nancy Brenner
Referral Associates of Georgia, Inc. - Roswell, GA
Roswell Georgia Real Estate Agent

You had me at 'holy ring ring'.  haha
You're absolutely right.  Follow-up is the key ingredient to keeping your existing clients and finding new clients.  Keep up the good work!

March 04, 2008 12:10 AM #6
Rainer
8,668
Laura Burghardt
W. M. Campbell Real Estate - Chico, CA
I've starting carrying a box of notecards in my car, John, and writing notes to various clients, friends and associates.  Just little thank yous or congrats or whatever.  Also been going through my Outlook notes on buyer prospects from last year and emailing them to check on status.   I do need to focus on making more personal contact, however (i.e. PHONE!).  We're really good about staying in touch via newsletters, e-newsletters, post cards, anniversary cards, etc.  Nothing beats the personal touch--phone or in person.  BTW, I lived in Eureka from '76 - '78; still like to visit occasionally.  Are they still doing the Great Arcata to Ferndale Kinectic Sculpture Race?   ; )
March 04, 2008 12:35 AM #7
Rainer
8,668
Laura Burghardt
W. M. Campbell Real Estate - Chico, CA
P.S. My favorite campground:  Patrick's Point!  Gorgeous views of the ocean, in the little town of Trinidad, just north of Eureka.  Ever camped there?
March 04, 2008 01:00 AM #8
Rainmaker
208,127
Terrylynn Fisher
Dudum Real Estate Group - BuyStageSell.com - Walnut Creek, CA
HAFA Certified, EcoBroker, CRS, CEP Realtor, Etc.
Yes past clients are easier to keep than trying to convert a stranger into a raving fan.  the name of the game is referrals. 
March 04, 2008 03:34 AM #9
Rainmaker
237,951
Brad Snyder
Sierra Vista Realty - Sierra Vista, AZ
Thanks for the great post. Make it a great day!!!!!
March 04, 2008 08:32 AM #10
Rainmaker
420,174
Melissa Marro
Watson Realty Corp - Saint Augustine, FL
St Augustine, St Johns, Ponte Vedra
Very good post!  It is amazing how effective the small stuff is.  More people need to try it out.
March 04, 2008 08:46 AM #11
Rainer
78,485
Obeoman Glade Jones
www.obeo.com - Salt Lake City, UT

 

 

John,

The ring-ring is often just as appreciated on the OTHER end of the line as well!

 

Steve

March 04, 2008 08:48 AM #12
Rainer
53,040
Thavisak Lucky Syphanthong
Lucky Star Realty - Eureka, CA
Great Advice John!
March 04, 2008 09:21 AM #13
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Rainer
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John Ford

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