FSBO Marketing Bag!!

By
Real Estate Agent with Relocating To Baton Rouge & Surrounding Areas

FSBO TRICK! The Goody Bag Theory!  

 After brainstorming on FSBO's, I finally came up with something to set me aside from the rest. Of course, it's not THAT original but it sure beats the heck out of calling or sending a letter scripted to go into the trash. These are the facts about FSBO's:

1) They don't like to be bothered.

2) They are tired of every agent and their mamma calling them and knocking on their door.

3) They think they can do it on their own.

4) If they wanted an agent they would call one.

 

Tell me how much you like it when someone knocks on your door in the middle of dinner? How great it is when someone beeps in while you are on a long distance phone call with your relative? We don't like it, so why should FSBO's? Don't think you are slick by giving them a call or mailing them a letter. I assure you someone has beat you to the punch. I often wonder how many times an agent has told them "I want your listing", "I WANT your listing"...I want...I want.. I want...

This is where you need to slip in through the back door. While they are going to assume you are another agent that wants, reverse their assumption and give. This is where I came up with the "FSBO GOODY BAG THEORY".

Supplies:
Brown/White Paper-bags w/ handles
Colorful shredded paper to put in the bottom (not a must)
Business cards
Curly String
Goodies (pens, notepads, candles, candy, etc) Think "Dollar Store"
A perfected letter
A hole puncher

Getting the bag ready is simple. I put my colorful shredded paper in the bottom and place the goodies into the bag, duh. :) I then hole punch my business card, pull the curly string through the hole and tie it to the handles. I also put an extra card in the bag. Then comes the letter. I roll the letter up and tie curly string around it and VIOLA.

So, what's the most important part of the goody bag? The letter. They already know you are giving because of the goodies but in the letter you are going to offer free advice, free open houses and possibly free suggestions on staging. Be sure to let them know that there is NO catch. I state in my letter that all I am asking for is for them to spread the word of my good services.

We want to help them as much as possible because in the end, who are they going to go with? The agent who interrupted the long distance phone call? The agent who knocked on the door during dinner? When you bring gifts to someone at an unexpected time, the glory of goodies go out the window. They are NOT thinking about "Wow, I got goodies!", it's "Wow, they interrupted me!". Also, FSBO's are going somewhere, don't you want to be their Buyers Agent? You must be unique and you must stand out among hundreds of others.

Be a chic sneak. Hit FSBO's while they are at work. I leave all of my bags on their doorstep so they will have a nice little surprise when they get home. Don't expect it to work over night. It will take several weeks before they "get it". It will takes several weeks before they realize they need an agent. When they finally come to, they will remember you and your goody bag theory.

 

 

 

 

 

 

 

 

 

 

 

  FSBO LETTER

First of all, be creative with the paper that you use. Who likes boring, white paper? At Office Depot, they have parchment paper. It's not stock paper though, it's think like you everday piece. Think Survivor! Think "message in a bottle". This is why we rolled it up and tied it with a bow, it gave it somewhat of a "theme". I wish I could figure out how to use COLOR on my AR post b/c some of this letter is bolded in red and blue. Remember you can come up with something fabulous on your own but this is what my pea brain came up with! Here goes:

 

 

Insert Logo Here

We wanted to take the opportunity to wish you the best of luck with selling your home. We understand that in a "Buyer's Market", times might be a little tough. We wanted to give you a few pointers to help you out!

Over 80% of consumers are hitting the Internet first before calling you are an agent. This is where you need to meet them. Do you have your home listed on FSBOBR.com (local FSBO site)? This is not enough exposure. I want to give you some free sites where you can post your home get more visibility. I run all of my listings through these sites ad have had success. They are: craigslist.com, oodle.com, facebook.com and zillow.com.

OPEN HOUSE (Bold in red)- We are excited that your home is on the market ad would love to do an open house for you. We are proud to say that we have had a lot of success with our open houses. We market extensively ad know what it takes to bring in the buyers.

OPEN HOUSE MARKET PLAN (Bold in red)

   www.re-finder.com                                                          www.forsalebylindsay.com/blog
   www.ForSaleByLindsay.com                                          www.activerain.com/ptravasos
   www.forsalebypatt.com                                                   Flyers
  
www.2theadvocate.com                                                  Open House Signs
  
www.activerain.com/lpendleton                          Word Of Mouth

 

STAGING- Staging is extremely important when selling your home. We know what buyers are looking for. We would be honored to view your home and give you suggestions and ideas on staging. This is very important when it comes to selling your home! Let us help!

 

So, What's the catch? Actually, there isn't one. Our job, as real estate agents is to help buyers and sellers ad that is what we are doing. All we would like for you to do is spread the word if you are satisfied with our services. Word of mouth is worth a million.

 

Best wishes,
Lindsay Pendleton
Prime Locations Realty, LLCz
(225)362-0437

 

 

* For some reason my OPEN HOUSE MARKETING PLAN is not lining up correctly, please excuse that*

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Rainer
32,776
Larry DeGroat
Realty Professionals, Inc. - Searcy, AR
ABR, CRS, e-PRO, GRI in Searcy
Great plan, I'll have to try it.  With all of the FSBO happening right now, it is prime.  <font color=red>Thanks Again!</font color>  If you want Thanks Again in red try the above html. 
Mar 10, 2008 04:31 PM #1
Rainmaker
697,258
Lanre Folayan
Keller Williams Capital Properties-Buy a home in Washington DC. Sell a home in Washington DC - Washington, DC
How much is my Petworth DC House Worth?
Great blog Lindsey. You have a winner marketing plan for FSBO's with this one. I am always on and off again with FSBO's. But this time,I am going to stick with working with them until I get something out of it. Like you said,who wants to be bothered when they are having dinner or on a long distance telephone call with a relative. You made a lot of great points in this blog. Thinking outside of the box,you stand out. Great post.
Mar 10, 2008 04:51 PM #2
Rainer
67,669
Sandra Carlisle
McMonigle Team - Corona del Mar, CA
Residential Sales & Property Management
That is definitely different and memorable.  I will share this with the agents who go after FSBO's here in my office. 
Mar 10, 2008 04:59 PM #3
Rainer
4,072
Brian J. OnullShea
Keller Williams - Mount Pleasant, SC
Thank you for the tips lindsey, I too do not like to bother the FSBO's and this would be a great way to break the ice and if I do call them after a couple of weeks on the market the gift bag would definitely be memorable.
Mar 10, 2008 07:28 PM #4
Rainer
49,729
Niman Singh
TReXGlobal - Fremont, CA
Property Management Software

This is a really good example. It's always important to cultivate long term relationships with your clients, they are sure to return to you in the future. 

Especially considering that most investors do not want to be bothered, it is wise to give them something useful without necessarily asking for something in return - they are sure to appreciate it! 

Mar 10, 2008 08:17 PM #5
Rainmaker
35,625
Greg Dallaire
Dallaire Realty - Green Bay, WI
Green Bay Homes

This is definitely a way to differentiate and separate yourself from your competition.  People want to work with people who are creative and do things beyond the norm because this should carry into being different in listing their house.

 Thanks for sharing this wonderful way to different!

 

 

Mar 10, 2008 10:12 PM #6
Rainmaker
230,053
Donna Paul
Keller Williams Realty Gold Coast - Dix Hills, NY
Long Island Home Specialist, Search for Long Islan
Hi Lindsay: I think this is a great marketing plan to help the FSBO and also to show them that not all Realtors are out to get a listing. thanks
Mar 11, 2008 10:04 AM #7
Rainmaker
64,764
Raine Carraway
Lenoir, NC
Lindsay, thanks for the idea. I've been pretty sporadic in working with FSBOs, because I don't want to be a pest, but I like your idea because it gives them something that's of value, and keeps the focus on them, rather than on you, the agent. Looks like I'll be trying this out either this week or next week when I get back in town. 
Mar 11, 2008 02:54 PM #8
Rainmaker
262,667
Wayne B. Pruner
Oregon First - Tigard, OR
Tigard Oregon Homes for Sale, Realtor, GRI
What a great approach Lindsay. Most FSBO have more agents approach them than buyers. Your way is memorable in a good way.
Mar 11, 2008 05:05 PM #9
Rainmaker
76,038
Natalie Langford
Realty Negotiations - Winchester, VA
Winchester, VA Real Estate
I love your approach!  I'll have to try it.  Also, thank you for putting yourself out there and sharing for our betterment!
Mar 11, 2008 05:20 PM #10
Rainmaker
391,037
Elizabeth Cooper-Golden
Huntsville Alabama Real Estate, (@ Homes Realty Group) - Huntsville, AL
Huntsville AL MLS

Lindsay,

I love this idea! I have just moved from Nashville to Huntsville, so back to "basics" for me to start over. I'm going to five this a shot! Thanks again.

Mar 11, 2008 09:07 PM #11
Rainer
20,346
Mike Gambino
Prudential Patterson Realtors - Florissant, MO
GRI

Lindsay,

Love the non threatening approach.  You are right, people get tired of having several agents contact them about listing their home and not just trying to help them. Even if you never take the listing, you just may end up with them as a buyers agent.  It's all good.

Mar 11, 2008 10:48 PM #12
Rainmaker
142,385
Cristal Drake
Prudential California Realty - Fullerton, CA
Realtor - Fullerton Real Estate
Love it. Thanks for updating it and including the letter you are using.  I even found some of your tips helpful (where you advertise, etc.)  Thanks!
Mar 12, 2008 01:19 AM #13
Rainmaker
250,474
Joel Weihe
Realty World Alliance - Wichita, KS
Helping you to use your VA home loan benefits

I use this in my area.  Here's how I do it:

I get the brightly colored party bags from Party City (come in primary and neon colors).  I have a title company, mortgage company, insurance company, moving company supply goodies.  So I have post it notes and fridge clips from a title company, pens and notepads from the moving company, pencils and magnets from the insurance company, and Todo List pads from the moving company. 

That way I can be the provider of goodies and not pay for them too. :)  I include my FSBO packet of information too, and leave the whole back on their doorknob or door step.

 I like the party bags because they're eye catching and they KNOW something's out there (way too many here who never go thru the front door, just the garage!)

HTH!

Mar 12, 2008 03:54 PM #14
Ambassador
500,072
Stanton Homes
Stanton Homes - Our family designs and builds custom homes for your family - Raleigh, NC
Design/Build Custom Home Builder in North Carolina
Lindsay - What a terrific package.  I think the best part is offering to do open houses - with no catch.  I wonder how often you get taken up on that?  If I were a FSBO, I'd certainly like a "real agent" to do an open house for me, hey, it's professional services for free!  And you benefit by possibly picking up new buyers, and by picking up the FSBO listing when they decide they can't sell on their own.
Mar 16, 2008 05:02 PM #15
Rainer
55,863
-- Casey Brischle
Columbia Bank - Spokane, WA
Spokane Home Loan Mortgage Professional
Interesting.  I would definitely tag team with a realtor on a goodie bag!  gret idea!
Mar 20, 2008 11:35 AM #16
Rainmaker
318,622
Rosalinda Morgan
Brookville, NY
"The Rose Lady"

Lindsay - Great idea for marketing to FSBO.  I'll give it a try when I get back from vacation.

Mar 21, 2008 12:09 PM #17
Rainer
97,844
Lara O'Keefe
North Texas Home Finders - McKinney, TX

Very creative & out of the box ideas! Being the agent that offers help is a great idea. Thank you :-)

Oct 05, 2013 05:57 PM #18
Rainer
3,768
Gwendolyn Cooper
Southfield, MI

Thanks Lindsay and everyone else for the ideas.  I'm looking forward to giving this a try!!

Dec 24, 2013 01:03 PM #19
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Rainmaker
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Lindsay Pendleton

Marketing Agent - Property Management in Baton Rouge
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