As an agent you want to point out the benefits of moving to the community you are marketing and 55+ communities have some unique benefits.
Your clients probably already know the reasons for their interest in moving to a 55+ Community but it wouldn't hurt to give them a few more in case they haven't thought of these.
Top Reasons to Move to a 55+ Community
1. You can meet and socialize with new friends
In our interviews with residents of 55+ communities they tell us it's the "people" that make the community and the reason they like living there. Emphasize how easy it is to make new friends with people your own age and interests.
2. You can feel safe
Crime is very low at 55+ communities with the security provided, many times communities are gated and often people are home during the day. All of this deters crime. Single females especially like living in 55+ communities for this very reason.
3. Starting a new chapter of your life
We have seen people who just put a deposit down on their new home in an active adult community just plain giddy with excitement. One told us it is like going off to college again. Another told us "it's like living on a cruise ship with all the things to do!" Some are downsizing and excited about starting their new lifestyle. Getting in shape at the gym, joining the Bocce Ball team, taking a cooking class or choosing from hundreds of other activities will get one excited about life again. Certainly the activities center and the outside amenities are huge benefits to be emphasized.
4. Downsizing to a more efficient low maintenance home
The floor plans they build these days in 55+ communities are wonderful. More energy efficient and built to be low maintenance; all will save money. Plus the landscaping is usually included in the homeowner association fee. So expect the on-going cost of living to be reasonable and more manageable with fewer big maintenance expense surprises.
Finally, no one can really impress a prospect as well as a current resident telling you how much they love living in their 55+ community. I have been on a couple of cruises with groups from The Villages in Florida and a Del Webb community in Phoenix and boy oh boy these guys just love their 55+ communities and will tell you about it all day long. You need to get someone like that on your team. Someone that could give a tour of the community in their golf cart, meet the prospects at the activities center or at their home to get them a community preview. That would work wonders. Hope this helps! If you can think of other benefits please let us know in the comments section.